Scott Helman

Scott Helman — pop artist from CA.

I am a multi-talented individual who creates music, tattoos people, and deals with traffic infractions. I also write Spotify bios late at night and sometimes…

Influence: 53.66% Fanbase: 29.64% Trending: 65.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Value Village • 55.08% • Very Strong

As of 2025-09-10

181,848

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:30:33 UTC

Genres

poppopmainstream popfolk & traditionalfolk-popcanadian folk

Biography

I am a multi-talented individual who creates music, tattoos people, and deals with traffic infractions. I also write Spotify bios late at night and sometimes use Adderall for focus, but primarily, my focus is on making music. Check out my latest releases, "Augusta 10" and "Machine" featuring Wild Rivers on Spotify now.

Top Brand Affinities

Report Date: 2025-09-10

Scott Helman reaches 18-24 & 25-34 audiences concentrated in CANADA, UNITED STATES, UNITED KINGDOM. The demographic tilt is heavily female (66%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,980 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Value Village, Hudson's Bay, Scotiabank suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Scott Helman score 0.98% — Low bucket.

Brand: Value VillageBrand: Hudson's BayBrand: Scotiabank

Followers:181,848

Engagements:1,791

Rate:1.0%

Posts:498

Avg Likes:1,775

Avg Comments:32

Avg Views:2,171

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 181,848 · Engagements 1,791 · Rate 1.0% Posts 498 · Views 2,171 · Avg Likes 1,775 · Avg Comments 32 · Avg Views 2,171	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 25% 13-17: 10% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (25%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	CANADA (41%) UNITED STATES (19%) UNITED KINGDOM (5%) MEXICO (3%) INDONESIA (2%)	Top regions: CANADA (41%), UNITED STATES (19%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 1,604 avg likes/post · Tiktok: 1,980 avg views/post · Youtube: 191 avg views/post	Best reach: Tiktok 1,980 avg views; best engagement: Instagram 1,604 avg likes

Top Brand Affinities

Value Village

Score: 55.08

Hudson's Bay

Score: 53.86

Scotiabank

Score: 40.61

Live Nation

Score: 29.03

Tim Hortons

Score: 20.12

Budweiser

Score: 13.61

Air Canada

Score: 11.88

iHeartRadio Music Awards

Score: 8.87

Brandy Melville

Score: 8.77

Amazon Music

Score: 8.76

Glossier

Score: 7.85

American Eagle

Score: 7.14

Brand	Category	Score
Value Village		55.08
Hudson's Bay		53.86
Scotiabank		40.61
Live Nation		29.03
Tim Hortons		20.12
Budweiser		13.61
Air Canada		11.88
iHeartRadio Music Awards		8.87
Brandy Melville		8.77
Amazon Music		8.76
Glossier		7.85
American Eagle		7.14
Ableton		6.29
Hot Topic		5.94
NHL		5.44
Urban Outfitters		5.34
Free People		4.88
Steve Madden		4.24
Lululemon Athletica		4.13
Showtime		4.04
CBS		3.96
CBS Television Studios		3.92
Coors		3.79
OLD NAVY		3.70
Spotify Music		3.42
Gatorade		3.34
Dr. Martens		3.16
Sunnies Studios		3.04
Coachella		2.99
Tinder		2.94
Abercrombie & Fitch		2.93
Polaroid		2.89
Lush		2.84
Lollapalooza		2.72
Chrysler		2.69
Forever 21		2.67
NBC		2.56
Kodak		2.46
Costco		2.45
Airbnb		2.37
Fenty beauty		2.31
Paramount Pictures		2.29
shein		2.24
H&M		2.24
Sephora		2.23
Too Faced Cosmetics		2.22
Walmart		2.21
The Olympic Games		2.19
McDonald's		2.07
Converse		1.95