Schwesta Ewa

Schwesta Ewa

Country: PL | Gender: female

Influence: 48.75% Fanbase: 31.70% Trending: 57.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Clever Fit • 51.48% • Very Strong

As of 2025-09-10

1,198,108

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:09:43 UTC

Genres

hip-hop & raphip-hop/rapfrauenrapgerman hip hoprapcontemporary hip hophip hop

Biography

Since SCHWESTA EWA released her last solo album "Aaliyah" on January 31, 2020, a lot has happened. On the day of the album's release, she had already been in solitary confinement at the Willich prison for nearly 3 weeks. Despite dedicating the album to her daughter, she found herself in a 10 m² cell with only a small window - without Aaliyah.

The public witnessed a unique case that had not been seen in Germany before. The media covered the events extensively, with over 80,000 people signing a petition for her transfer to a mother-child prison and many others offering support. Despite facing what she describes as the worst 6 months of her life, SCHWESTA EWA channeled her experiences into writing lyrics daily, aiming to come back stronger than ever. Now, with her 4th solo album "Awanta" on the horizon, she feels more liberated than ever before. SCHWESTA EWA is not an icon by choice but by necessity, a woman driven not by a desire to change but by the need to do so. AWANTA.

Schwesta Ewa Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Schwesta Ewa is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, AUSTRIA, SWITZERLAND. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,150,000 avg views per post); Tiktok builds the community layer. Affinity data highlights Clever Fit, Alpha Industries, Commerzbank, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Schwesta Ewa score 6.90%Very Strong bucket.
Brand: Clever FitBrand: Alpha IndustriesBrand: Commerzbank
Followers:1,198,108
Engagements:82,634
Rate:6.9%
Posts:403
Views:1,182,113
Avg Likes:75,164
Avg Comments:1,989
Avg Views:1,182,113

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,198,108 · Engagements 82,634 · Rate 6.9%
Posts 403 · Views 1,182,113 · Avg Likes 75,164 · Avg Comments 1,989 · Avg Views 1,182,113
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 48%
25-34: 35%
35-44: 8%
13-17: 7%
Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries GERMANY (81%)
AUSTRIA (4%)
SWITZERLAND (2%)
POLAND (2%)
TüRKIYE (2%)
Top regions: GERMANY (81%), AUSTRIA (4%), SWITZERLAND (2%)
Platform Engagement Instagram: 25,261 avg likes/post · Tiktok: 1,150,000 avg views/post · Youtube: 32,113 avg views/post Best reach: Tiktok 1,150,000 avg views; best engagement: Tiktok 49,600 avg likes

Top Brand Affinities

Clever Fit
Score: 51.48
Alpha Industries
Score: 44.57
Commerzbank
Score: 31.85
Nakd
Score: 17.47
Braun
Score: 17.19
Edeka
Score: 17.00
Gamescom
Score: 16.44
Ellesse
Score: 13.03
Augustiner Helles
Score: 12.86
Palm Angels
Score: 12.34
Zalando
Score: 12.30
Beck`s
Score: 9.63
Brand Category Score
Clever Fit 51.48
Alpha Industries 44.57
Commerzbank 31.85
Nakd 17.47
Braun 17.19
Edeka 17.00
Gamescom 16.44
Ellesse 13.03
Augustiner Helles 12.86
Palm Angels 12.34
Zalando 12.30
Beck`s 9.63
Hummel 9.34
Calzedonia 7.79
Hugo Boss 7.65
New Era 7.59
Stone Island 7.22
Lufthansa 6.93
Thermomix 6.88
Lidl 6.67
BH Cosmetics 6.63
KARL LAGERFELD 6.23
Fanta 6.23
Lacoste 6.04
Michael Kors 5.77
Opel 5.67
OOTD Magazine 5.50
BBS 5.41
Calvin Klein 4.97
Audi 4.75
Primark 4.71
Armani 4.67
Jack Daniels 4.62
Moncler 4.49
Rolex 4.44
Superdry 4.32
Tommy Hilfiger 4.28
Mercedes-Benz 4.20
Fila 4.17
Pull&Bear 4.14
Valentino 4.08
Haima 4.03
Ray-Ban 3.94
Nike 3.69
Red Bull 3.49
Kiko 3.49
BMW 3.43
Galatasaray 3.38
Versace 3.27
Burger King 3.26

Official Profiles

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Artist: Schwesta Ewa

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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