Schwesta Ewa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
1,198,108
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:09:43 UTC
Genres
Biography
The public witnessed a unique case that had not been seen in Germany before. The media covered the events extensively, with over 80,000 people signing a petition for her transfer to a mother-child prison and many others offering support. Despite facing what she describes as the worst 6 months of her life, SCHWESTA EWA channeled her experiences into writing lyrics daily, aiming to come back stronger than ever. Now, with her 4th solo album "Awanta" on the horizon, she feels more liberated than ever before. SCHWESTA EWA is not an icon by choice but by necessity, a woman driven not by a desire to change but by the need to do so. AWANTA.
Schwesta Ewa is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, AUSTRIA, SWITZERLAND. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,150,000 avg views per post); Tiktok builds the community layer. Affinity data highlights Clever Fit, Alpha Industries, Commerzbank, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,198,108 · Engagements 82,634 · Rate 6.9% Posts 403 · Views 1,182,113 · Avg Likes 75,164 · Avg Comments 1,989 · Avg Views 1,182,113 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 35% 35-44: 8% 13-17: 7% |
Largest: 18-24 (48%); next: 25-34 (35%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
GERMANY (81%) AUSTRIA (4%) SWITZERLAND (2%) POLAND (2%) TüRKIYE (2%) |
Top regions: GERMANY (81%), AUSTRIA (4%), SWITZERLAND (2%) |
| Platform Engagement | Instagram: 25,261 avg likes/post · Tiktok: 1,150,000 avg views/post · Youtube: 32,113 avg views/post | Best reach: Tiktok 1,150,000 avg views; best engagement: Tiktok 49,600 avg likes |
Top Brand Affinities
Clever Fit
Alpha Industries
Commerzbank
Nakd
Braun
Edeka
Gamescom
Ellesse
Augustiner Helles
Palm Angels
Zalando
Beck`s
| Brand | Category | Score |
|---|---|---|
| Clever Fit | 51.48 | |
| Alpha Industries | 44.57 | |
| Commerzbank | 31.85 | |
| Nakd | 17.47 | |
| Braun | 17.19 | |
| Edeka | 17.00 | |
| Gamescom | 16.44 | |
| Ellesse | 13.03 | |
| Augustiner Helles | 12.86 | |
| Palm Angels | 12.34 | |
| Zalando | 12.30 | |
| Beck`s | 9.63 | |
| Hummel | 9.34 | |
| Calzedonia | 7.79 | |
| Hugo Boss | 7.65 | |
| New Era | 7.59 | |
| Stone Island | 7.22 | |
| Lufthansa | 6.93 | |
| Thermomix | 6.88 | |
| Lidl | 6.67 | |
| BH Cosmetics | 6.63 | |
| KARL LAGERFELD | 6.23 | |
| Fanta | 6.23 | |
| Lacoste | 6.04 | |
| Michael Kors | 5.77 | |
| Opel | 5.67 | |
| OOTD Magazine | 5.50 | |
| BBS | 5.41 | |
| Calvin Klein | 4.97 | |
| Audi | 4.75 | |
| Primark | 4.71 | |
| Armani | 4.67 | |
| Jack Daniels | 4.62 | |
| Moncler | 4.49 | |
| Rolex | 4.44 | |
| Superdry | 4.32 | |
| Tommy Hilfiger | 4.28 | |
| Mercedes-Benz | 4.20 | |
| Fila | 4.17 | |
| Pull&Bear | 4.14 | |
| Valentino | 4.08 | |
| Haima | 4.03 | |
| Ray-Ban | 3.94 | |
| Nike | 3.69 | |
| Red Bull | 3.49 | |
| Kiko | 3.49 | |
| BMW | 3.43 | |
| Galatasaray | 3.38 | |
| Versace | 3.27 | |
| Burger King | 3.26 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















