ScHoolboy Q Brand Affinity ranks highest Amazon Music at 10.64% . Very Strong. Score DMDB 72.21% | Fanbase 72.54%

ScHoolboy Q — hip-hop & rap artist from US.

ScHoolboy Q, born Quincy Hanley in 1986, emerged as a prominent figure in contemporary hip-hop through his association with Kendrick Lamar and the Black Hippy…

ScHoolboy Q

Superstar

Country: US | Gender: male | Artist ID: 11e81bc1-78ae-53aa-85aa-a0369fe50396

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Genres

hip-hop & rappop raprapsouthern hip hoptrapgangster raphip-hop/rapunderground hip hopcontemporary hip hophip hop

Influential: 72.21% Fanbase: 72.54% Trending: 72.04%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 10.64% • Very Strong

As of 2025-09-10

5,983,727

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 72.21% | Fanbase 72.54% | Trending 72.04% | CAREER STAGE: SUPERSTAR

Biography

ScHoolboy Q, born Quincy Hanley in 1986, emerged as a prominent figure in contemporary hip-hop through his association with Kendrick Lamar and the Black Hippy collective. He gained recognition with albums like Setbacks (2011) and Habits & Contradictions (2012) under Top Dawg Entertainment. His subsequent releases, including Oxymoron (2014) and CrasH Talk (2019), achieved commercial success, with multiple Billboard chart placements and Grammy nominations.

Throughout his career, ScHoolboy Q collaborated with various artists, contributing to hits like "White Walls" and "2 On." His solo work, characterized by introspective themes and versatile flows, resonated with audiences worldwide. In 2024, he released Blue Lips, showcasing a dense and deliberate style that solidified his position as a respected voice in the hip-hop landscape.

Report Date: 2025-09-10

ScHoolboy Q maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, CANADA. The audience leans heavily male (76%), so brand cues around style and status perform well. The clearest reach is on Youtube with 107,205 avg views per post; Youtube functions as the community touchpoint. Affinity with Amazon Music, Akai, New Era makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ScHoolboy Q score 0.05% — Low bucket.

Brand: Amazon MusicBrand: AkaiBrand: New Era

Followers:5,983,727

Engagements:3,005

Rate:0.1%

Posts:104

Avg Likes:2,807

Avg Comments:198

Avg Views:107,205

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,983,727 · Engagements 3,005 · Rate 0.1% Posts 104 · Views 107,205 · Avg Likes 2,807 · Avg Comments 198 · Avg Views 107,205	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 35% 35-44: 7% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (35%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (43%) BRAZIL (5%) CANADA (4%) MEXICO (3%) FRANCE (3%)	Top regions: UNITED STATES (43%), BRAZIL (5%), CANADA (4%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 0 avg views/post · Youtube: 107,205 avg views/post	Best reach: Youtube 107,205 avg views; best engagement: Youtube 2,807 avg likes

Top Brand Affinities

Amazon Music

Score: 10.64

Akai

Score: 10.45

New Era

Score: 9.98

SoundCloud

Score: 8.99

Pro Tools

Score: 8.81

Hennessy

Score: 7.41

Ableton

Score: 7.26

Kappa

Score: 6.45

Beats Electronics

Score: 6.18

Los Angeles Lakers

Score: 5.45

Stüssy

Score: 5.41

iHeartRadio Music Awards

Score: 5.03

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Top Brand Affinities

Brand	Category	Score
Amazon Music		10.64
Akai		10.45
New Era		9.98
SoundCloud		8.99
Pro Tools		8.81
Hennessy		7.41
Ableton		7.26
Kappa		6.45
Beats Electronics		6.18
Los Angeles Lakers		5.45
Stüssy		5.41
iHeartRadio Music Awards		5.03
Champion		4.99
Nice Kicks		4.84
Bud Light		4.69
Sneakerhead		4.62
Kodak		4.55
Supreme		4.49
Coachella		4.48
Kickstagram		4.33
ESPN		4.16
Carhartt		3.88
Urban Outfitters		3.87
NBA		3.81
Moncler		3.75
Mortal Kombat		3.56
Spotify Music		3.54
MTV		3.39
Fenty beauty		3.39
Acura		3.35
NFL		3.29
Dr. Martens		3.23
Timberland		3.04
BALMAIN		2.93
Lollapalooza		2.84
Versace		2.73
Fendi		2.66
Rolls-Royce		2.58
Vans		2.56
NBC		2.48
TOM FORD		2.48
Nickelodeon		2.38
Puma		2.37
NHL		2.33
Nike		2.33
Cadillac		2.33
The North Face		2.26
Polo Ralph Lauren		2.24
Warner Bros		2.18
shein		2.17