Schandmaul
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
158,195
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:07:01 UTC
Genres
Biography
In 2013, Schandmaul marked their 15th anniversary with a retrospective album, So Weit, So Gut 1998-2013 (So Far, So Good), which reached number seven on the German album chart. The band's subsequent albums, Unendlich (Infinite) and Leuchtfeuer (Beacons of Light), further solidified their success, with Leuchtfeuer spending two weeks at the top of the German charts in 2016. With a return to progressive folk and folklore-inspired songwriting, Schandmaul continued to captivate audiences and expand their musical horizons.
Schandmaul resonates with 25-34 & 18-24 audiences and sustains presence in GERMANY, RUSSIA, AUSTRIA. The demographic is heavily male (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 7,891 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Edelsteine, Impericon, Gamescom maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 158,195 · Engagements 1,190 · Rate 0.8% Posts 1,965 · Views 10,093 · Avg Likes 1,153 · Avg Comments 32 · Avg Views 10,093 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 32% 35-44: 19% 45-64: 12% |
Largest: 25-34 (34%); next: 18-24 (32%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
GERMANY (75%) RUSSIA (4%) AUSTRIA (4%) UNITED STATES (3%) SWITZERLAND (3%) |
Top regions: GERMANY (75%), RUSSIA (4%), AUSTRIA (4%) |
| Platform Engagement | Instagram: 502 avg likes/post · Tiktok: 2,202 avg views/post · Youtube: 7,891 avg views/post | Best reach: Youtube 7,891 avg views; best engagement: Instagram 502 avg likes |
Top Brand Affinities
Edelsteine
Impericon
Gamescom
Bitburger
Hummel
Edeka
Commerzbank
Augustiner Helles
Schutz
Square Enix
Braun
World of Warcraft
| Brand | Category | Score |
|---|---|---|
| Edelsteine | 80.17 | |
| Impericon | 60.06 | |
| Gamescom | 45.24 | |
| Bitburger | 43.05 | |
| Hummel | 41.09 | |
| Edeka | 34.50 | |
| Commerzbank | 32.38 | |
| Augustiner Helles | 22.24 | |
| Schutz | 16.20 | |
| Square Enix | 13.94 | |
| Braun | 13.64 | |
| World of Warcraft | 12.04 | |
| Rossmann | 12.03 | |
| Beck`s | 11.75 | |
| Thermomix | 11.38 | |
| The Witcher | 10.91 | |
| PLAYMOBIL | 10.07 | |
| Sennheiser | 9.63 | |
| Lidl | 8.62 | |
| Hurley | 8.59 | |
| Life Is Strange | 8.46 | |
| Opel | 7.20 | |
| Final Fantasy | 6.32 | |
| Haribo | 6.10 | |
| Fallout | 5.50 | |
| Heinz | 5.21 | |
| Resident Evil | 4.89 | |
| Bethesda Softworks | 4.80 | |
| Lufthansa | 4.67 | |
| RAZER | 4.45 | |
| Guinness | 4.21 | |
| AMC | 4.20 | |
| Faber-Castell | 4.15 | |
| HBO | 3.93 | |
| Dunkin' Donuts | 3.89 | |
| Busch | 3.87 | |
| Lego | 3.83 | |
| Columbia Pictures | 3.70 | |
| BBC | 3.69 | |
| Matrix | 3.59 | |
| Kickstarter | 3.56 | |
| Geocaching | 3.50 | |
| Star Wars | 3.39 | |
| Pokemon Go | 3.28 | |
| Dr. Martens | 3.10 | |
| Monster Beverage | 3.07 | |
| Jack Daniels | 3.02 | |
| Nintendo | 3.01 | |
| IKEA | 2.89 | |
| Lindt | 2.88 |
Official Profiles
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LoginArtist: Schandmaul
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 02:15 UTC | Schandmaul, Subway to Sally, Kupfergold, Haggefugg | Z7 Konzertfabrik | Pratteln, Switzerland | |
| 2025-12-14 01:45 UTC | All Shall Perish, Schandmaul, Subway to Sally, Kupfergold, Haggefugg | Im Wizemann | Stuttgart, Germany | |
| 2025-12-21 03:00 UTC | Schandmaul, Subway to Sally, Kupfergold, Haggefugg, Eisheilige Nacht | Hessenhalle | Gießen, Germany | |
| 2025-12-28 03:00 UTC | Schandmaul, Subway to Sally, Kupfergold, Haggefugg | Posthalle GmbH | Würzburg, Germany |
