Scary Pockets

Scary Pockets — r&b, funk & soul artist from US.

Jack Conte, co-founder of Patreon and Pomplamoose, collaborates with his high school friend Ryan Lerman, a renowned guitarist who has worked with artists like…

Influence: 56.44% Fanbase: 36.90% Trending: 66.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 58.74% • Very Strong

As of 2025-09-10

1,662,013

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:53:21 UTC

Genres

r&b, funk & soulr&b/soulretro soul

Biography

Jack Conte, co-founder of Patreon and Pomplamoose, collaborates with his high school friend Ryan Lerman, a renowned guitarist who has worked with artists like Michael Bublé and John Legend, to form Scary Pockets. Since their inception four years ago, Scary Pockets has produced over 200 videos on YouTube with a total of 200 million views and 450 million minutes watched, showcasing their funky reinterpretations of popular songs.

The duo has teamed up with a diverse range of musicians, including Elise Trouw, Casey Abrams, and Bruno Major, among many others, to create fresh and groovy covers of well-known tracks every week. With an impressive list of collaborations and a dedicated following, Scary Pockets continues to captivate audiences with their unique musical style and infectious energy.

Top Brand Affinities

Report Date: 2025-09-10

Scary Pockets resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, INDONESIA. With a heavily male (77%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (20,484 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Ampeg, MOOG, Akg makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Scary Pockets score 0.11% — Low bucket.

Brand: AmpegBrand: MOOGBrand: Akg

Followers:1,662,013

Engagements:1,845

Rate:0.1%

Posts:2,398

Avg Likes:1,891

Avg Comments:42

Avg Views:35,484

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,662,013 · Engagements 1,845 · Rate 0.1% Posts 2,398 · Views 35,484 · Avg Likes 1,891 · Avg Comments 42 · Avg Views 35,484	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 35% 35-44: 14% 45-64: 7%	Largest: 25-34 (40%); next: 18-24 (35%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (18%) BRAZIL (13%) INDONESIA (8%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (18%), BRAZIL (13%), INDONESIA (8%)
Platform Engagement	Instagram: 510 avg likes/post · Tiktok: 15,000 avg views/post · Youtube: 20,484 avg views/post	Best reach: Youtube 20,484 avg views; best engagement: Youtube 1,065 avg likes

Top Brand Affinities

Ampeg

Score: 58.74

MOOG

Score: 42.75

Akg

Score: 36.37

Ableton

Score: 24.18

Akai

Score: 22.95

Pro Tools

Score: 22.49

Sennheiser

Score: 20.47

Amazon Music

Score: 12.49

Spotify Music

Score: 6.44

NBC

Score: 5.95

Beats Electronics

Score: 5.81

SoundCloud

Score: 4.07

Brand	Category	Score
Ampeg		58.74
MOOG		42.75
Akg		36.37
Ableton		24.18
Akai		22.95
Pro Tools		22.49
Sennheiser		20.47
Amazon Music		12.49
Spotify Music		6.44
NBC		5.95
Beats Electronics		5.81
SoundCloud		4.07
Kickstarter		3.80
Summit Entertainment		3.79
Yamaha		3.51
Paramount Pictures		3.48
musical.ly		3.41
Columbia Pictures		3.32
Leica		3.01
Showtime		2.88
Kodak		2.87
Lollapalooza		2.81
Coachella		2.45
Pixar		2.43
Tinder		2.39
Busch		2.33
Airbnb		2.26
MTV		2.25
Fujifilm		2.24
Star Wars		2.18
Philips		2.14
Polaroid		2.14
Dr. Martens		2.06
Nickelodeon		2.02
Nintendo		1.97
GoPro		1.95
Cafecito		1.91
Guinness		1.85
Lego		1.74
Sony		1.71
Warner Bros		1.66
Vans		1.65
Pepsi		1.64
Cadillac		1.64
HBO		1.62
BBC		1.59
Adobe		1.55
Chipotle Mexican Grill		1.53
New Balance		1.48
Los Angeles Lakers		1.44