Scarlxrd

Scarlxrd — hip-hop & rap artist from GB.

scarlxrd.exe, born Marius Lucas-Antonio Listhrop on June 19, 1994, is a British rapper, singer, and songwriter. He gained popularity through his unique blend…

Influence: 63.40% Fanbase: 54.74% Trending: 67.73% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

SoundCloud • 7.41% • Very Strong

As of 2025-09-10

4,438,063

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:53:23 UTC

Genres

hip-hop & raphip-hop/rapunderground hip hopemo rapdark trapscream rapraphip hoptrap

Biography

scarlxrd.exe, born Marius Lucas-Antonio Listhrop on June 19, 1994, is a British rapper, singer, and songwriter. He gained popularity through his unique blend of rap and metal music, known for his aggressive delivery and intense live performances. scarlxrd.exe released his debut studio album, "DXXM," in 2018, followed by several successful projects, including "INFINITY" and "FANTASY VXID; SUMMER." He has amassed a dedicated fan base and continues to push boundaries in the rap and metal genres.

scarlxrd.exe's music often explores themes of anger, mental health, and personal struggles, resonating with listeners seeking raw and emotional content. His distinctive sound and energetic stage presence have solidified his position as a prominent figure in the alternative rap scene. With a growing discography and a strong online presence, scarlxrd.exe remains an influential artist in the contemporary music landscape.

Top Brand Affinities

Report Date: 2025-09-10

Scarlxrd connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, RUSSIA, BRAZIL. With a heavily male (74%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 135,653 avg views per post; Instagram adds dependable engagement depth. Overlap with SoundCloud, Champion, Kappa highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Scarlxrd moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Scarlxrd score 0.72% — Low bucket.

Brand: SoundCloudBrand: ChampionBrand: Kappa

Followers:4,438,063

Engagements:31,833

Rate:0.7%

Posts:308

Avg Likes:30,464

Avg Comments:991

Avg Views:240,903

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,438,063 · Engagements 31,833 · Rate 0.7% Posts 308 · Views 240,903 · Avg Likes 30,464 · Avg Comments 991 · Avg Views 240,903	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 10% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (18%) RUSSIA (12%) BRAZIL (7%) POLAND (6%) FRANCE (6%)	Top regions: UNITED STATES (18%), RUSSIA (12%), BRAZIL (7%)
Platform Engagement	Instagram: 18,172 avg likes/post · Tiktok: 105,250 avg views/post · Youtube: 135,653 avg views/post	Best reach: Youtube 135,653 avg views; best engagement: Instagram 18,172 avg likes

Top Brand Affinities

SoundCloud

Score: 7.41

Champion

Score: 6.34

Kappa

Score: 5.63

Rockstar Games

Score: 5.63

Need for Speed

Score: 5.60

League of Legends

Score: 3.84

Beats Electronics

Score: 3.73

Supreme

Score: 3.70

Fila

Score: 3.55

Vans

Score: 3.08

Hennessy

Score: 2.90

Stüssy

Score: 2.89

Brand	Category	Score
SoundCloud		7.41
Champion		6.34
Kappa		5.63
Rockstar Games		5.63
Need for Speed		5.60
League of Legends		3.84
Beats Electronics		3.73
Supreme		3.70
Fila		3.55
Vans		3.08
Hennessy		2.90
Stüssy		2.89
Carhartt		2.80
Monster Beverage		2.78
Kodak		2.74
Urban Outfitters		2.69
Counter-Strike		2.67
Timberland		2.50
The North Face		2.42
Spotify Music		2.38
Lollapalooza		2.19
ASOS		2.14
Dr. Martens		2.14
Balenciaga		2.05
Bershka		1.97
FashionNova		1.93
Sneakerhead		1.77
Lacoste		1.77
Fenty beauty		1.74
Nike		1.72
Sprite		1.71
Call of Duty		1.71
Gucci		1.68
Grand Theft Auto		1.68
Calvin Klein		1.67
Red Bull		1.62
Polo Ralph Lauren		1.61
Versace		1.59
NYX Cosmetics		1.59
Adidas		1.53
Guess		1.51
Rolex		1.50
PlayStation		1.44
Puma		1.40
New Balance		1.40
Converse		1.39
Chrysler		1.36
Urban Decay Cosmetics		1.35
Burberry		1.35
Louis Vuitton		1.34