サザンオールスターズ Brand Affinity ranks highest Shake Shack at 7.35% . Very Strong. Score DMDB 66.20% | Fanbase 57.68%

サザンオールスターズ — pop artist from JP.

The Southern All Stars, formed by singer/songwriter Keisuke Kuwata in the 1970s, blend traditional Japanese folk music with rock, R&B, blues, soul, reggae, and…

サザンオールスターズ

Recognizable

Country: JP | Artist ID: 08ff58de-b8d7-11e8-86ef-525400009efb

Find Artist

Genres

popj-popclassic j-popasiankayokyoku

Influential: 66.20% Fanbase: 57.68% Trending: 70.47%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Shake Shack • 7.35% • Very Strong

As of 2025-09-09

1,173,966

Social Media Followers

As of 2025-09-09

01:23:23

Hours Airplay

As of 2025-09-07

Scores

Score: DMDB 66.20% | Fanbase 57.68% | Trending 70.47% | CAREER STAGE: MAINSTREAM

Biography

The Southern All Stars, formed by singer/songwriter Keisuke Kuwata in the 1970s, blend traditional Japanese folk music with rock, R&B, blues, soul, reggae, and funk. Their diverse sound reflects the Japanese concept of kayōkyoku. The band gained popularity with hits like "Itoshi no Ellie" and "Tsunami," with over a dozen chart-topping albums to their name. Despite controversy surrounding some of their singles, the band remains a prominent figure in Japan's music scene. After a 10-year hiatus, the Southern All Stars returned with the release of Budou in 2015, showcasing their eclectic style once again. Known for their unique blend of genres and memorable singles like "Peace & Hi-Lite," the band continues to captivate audiences. With a history of successful tours and live performances, the Southern All Stars remain a distinctive presence in Japan's music industry.

Report Date: 2025-09-09

サザンオールスターズ reliably reaches 25-34 & 18-24 audiences in JAPAN, TAIWAN, SOUTH KOREA. The base is heavily male (70%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (224,750 avg views per post); Instagram layers on depth and replies. The audience sits near Shake Shack, UNIQLO, Snoopy And The Peanuts Gang, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist サザンオールスターズ score 2.80% — Strong bucket.

Brand: Shake ShackBrand: UNIQLOBrand: Snoopy And The Peanuts Gang

Followers:1,173,966

Engagements:32,868

Rate:2.8%

Posts:320

Avg Likes:32,382

Avg Comments:240

Avg Views:329,176

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,173,966 · Engagements 32,868 · Rate 2.8% Posts 320 · Views 329,176 · Avg Likes 32,382 · Avg Comments 240 · Avg Views 329,176	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 29% 35-44: 20% 45-64: 14%	Largest: 25-34 (33%); next: 18-24 (29%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	JAPAN (84%) TAIWAN (3%) SOUTH KOREA (3%) UNITED STATES (2%) PHILIPPINES (1%)	Top regions: JAPAN (84%), TAIWAN (3%), SOUTH KOREA (3%)
Platform Engagement	Instagram: 23,638 avg likes/post · Tiktok: 224,750 avg views/post · Youtube: 104,426 avg views/post	Best reach: Tiktok 224,750 avg views; best engagement: Instagram 23,638 avg likes

Top Brand Affinities

Shake Shack

Score: 7.35

UNIQLO

Score: 7.05

Snoopy And The Peanuts Gang

Score: 6.38

Panasonic

Score: 5.78

UGG

Score: 4.34

Hermès

Score: 4.15

Bulgari

Score: 3.90

Tiffany

Score: 3.43

The North Face

Score: 3.38

Gundam

Score: 3.07

Lindt

Score: 3.06

IKEA

Score: 3.01

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Top Brand Affinities

Brand	Category	Score
Shake Shack		7.35
UNIQLO		7.05
Snoopy And The Peanuts Gang		6.38
Panasonic		5.78
UGG		4.34
Hermès		4.15
Bulgari		3.90
Tiffany		3.43
The North Face		3.38
Gundam		3.07
Lindt		3.06
IKEA		3.01
Tiffany & Co		2.74
Costco		2.53
Chanel		2.15
New Balance		2.12
GAP		2.07
Amazon		2.04
Pokemon		1.97
Polo Ralph Lauren		1.90
Cartier		1.87
Christian Dior		1.85
Star Wars		1.83
Starbucks		1.81
Mazda		1.62
Lexus		1.62
Lush		1.55
Converse		1.48
KFC		1.45
Nissan		1.30
Louis Vuitton		1.29
Supreme		1.18
Apple		1.17
Levi's		1.10
Suzuki		1.10
Gucci		1.09
Honda		1.09
Harley-Davidson		1.09
Yves Saint Laurent		1.06
Subaru		1.05
Toyota		1.01
Walt Disney		1.00
Sony		0.99
The Olympic Games		0.96
Zara		0.96
Yamaha		0.92
GoPro		0.89
Burberry		0.85
Coca-Cola		0.81
Nike		0.79