SAYGRACE

SAYGRACE — pop artist from AU.

SAYGRACE, also known as Grace Sewell, is a Grammy-nominated, multi-platinum artist with over 1 billion streams and a world-class voice that sets her apart in…

Influence: 57.77% Fanbase: 37.01% Trending: 68.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 24.07% • Very Strong

As of 2025-09-10

923,607

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:35:16 UTC

Genres

popdance poppoppost-teen popmainstream popr&b, funk & soulr&bcontemporary r&balternativealt z

Biography

SAYGRACE, also known as Grace Sewell, is a Grammy-nominated, multi-platinum artist with over 1 billion streams and a world-class voice that sets her apart in the music industry. Hailing from Australia and based in LA, her retro-contemporary R&B style has garnered praise from industry insiders and fans alike, leading her to perform at prestigious events like Coachella and Glastonbury.

At just 16, SAYGRACE collaborated with Quincy Jones, resulting in the chart-topping single "You Don't Own Me" featuring G-Eazy. Following her successful debut, she released the EP "The Defining Moments of SayGrace," which included the viral hit "Boys Ain't Shit" and collaborations with artists like Becky G and Tate McCrae. SAYGRACE is now set to release an 18-song project in 2024, marking her highly anticipated return after a three-year break, with the first single "twentyfourseven" leading the way. Her achievements have been recognized by top publications like Billboard and Rolling Stone, as well as appearances on popular shows including The Late Show with James Corden.

Top Brand Affinities

Report Date: 2025-09-10

SAYGRACE indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (68%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,166 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Warner Music, Live Nation, REVOLVE, making streetwear, music platforms, and lifestyle products a natural test bed. Choose SAYGRACE when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SAYGRACE score 0.03% — Low bucket.

Brand: Warner MusicBrand: Live NationBrand: REVOLVE

Followers:923,607

Engagements:265

Rate:0.0%

Posts:951

Avg Likes:255

Avg Comments:26

Avg Views:1,695

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 923,607 · Engagements 265 · Rate 0.0% Posts 951 · Views 1,695 · Avg Likes 255 · Avg Comments 26 · Avg Views 1,695	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 27% 13-17: 8% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (27%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (26%) BRAZIL (11%) UNITED KINGDOM (6%) MEXICO (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (26%), BRAZIL (11%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 153 avg likes/post · Tiktok: 529 avg views/post · Youtube: 1,166 avg views/post	Best reach: Youtube 1,166 avg views; best engagement: Instagram 153 avg likes

Top Brand Affinities

Warner Music

Score: 24.07

Live Nation

Score: 22.60

REVOLVE

Score: 14.38

Nasty Gal

Score: 13.92

Amazon Music

Score: 10.79

Pro Tools

Score: 9.93

Glossier

Score: 9.67

iHeartRadio Music Awards

Score: 9.28

Coach

Score: 8.44

boohoo

Score: 8.17

Free People

Score: 8.02

ULTA Beauty

Score: 7.63

Brand	Category	Score
Warner Music		24.07
Live Nation		22.60
REVOLVE		14.38
Nasty Gal		13.92
Amazon Music		10.79
Pro Tools		9.93
Glossier		9.67
iHeartRadio Music Awards		9.28
Coach		8.44
boohoo		8.17
Free People		8.02
ULTA Beauty		7.63
NBC		6.53
MTV		6.06
MISSGUIDED		5.68
Coachella		5.46
Ableton		5.29
Champion		5.11
Steve Madden		4.67
Kmart		4.56
Dr. Martens		4.07
Fenty beauty		4.05
SoundCloud		3.84
CNN		3.81
American Eagle		3.73
Kylie Cosmetics		3.72
FashionNova		3.70
ASOS		3.64
Target		3.47
Showtime		3.47
Spotify Music		3.42
NORDSTROM		3.33
Urban Outfitters		3.27
ABC		3.25
Nickelodeon		3.16
OLD NAVY		3.16
Beats Electronics		3.03
Marc Jacobs		2.99
Sunnies Studios		2.99
TOM FORD		2.97
NARS Cosmetics		2.92
Topshop		2.91
Victoria's Secret		2.85
Lollapalooza		2.80
Lululemon Athletica		2.79
Hennessy		2.77
Paramount Pictures		2.77
Forever 21		2.73
Christian Louboutin		2.66
Bentley		2.65