Sayfalse

Sayfalse — hip-hop & rap artist from GB.

As a music producer, my goal is to provide you with a brief escape from the monotony of everyday life through my music. Join me for a moment of respite and…

Influence: 57.85% Fanbase: 25.14% Trending: 74.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

FromSoftware • 74.18% • Very Strong

As of 2025-09-09

385,353

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:10:43 UTC

Genres

hip-hop & raphip hopreggaereggaeelectronicelectronicother electronic music

Biography

As a music producer, my goal is to provide you with a brief escape from the monotony of everyday life through my music. Join me for a moment of respite and relaxation.

Top Brand Affinities

Report Date: 2025-09-09

Sayfalse speaks to 18-24 & 25-34 audiences with measurable traction in INDIA, UNITED STATES, BRAZIL. Composition is heavily male (73%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (43,377 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near FromSoftware, Titanfall, Plants vs. Zombies, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sayfalse score 0.50% — Low bucket.

Brand: FromSoftwareBrand: TitanfallBrand: Plants vs. Zombies

Followers:385,353

Engagements:1,916

Rate:0.5%

Posts:22

Avg Likes:1,862

Avg Comments:66

Avg Views:43,377

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 385,353 · Engagements 1,916 · Rate 0.5% Posts 22 · Views 43,377 · Avg Likes 1,862 · Avg Comments 66 · Avg Views 43,377	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 35-44: 8% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	INDIA (32%) UNITED STATES (9%) BRAZIL (6%) BANGLADESH (5%) INDONESIA (3%)	Top regions: INDIA (32%), UNITED STATES (9%), BRAZIL (6%)
Platform Engagement	Instagram: 406 avg likes/post · Youtube: 43,377 avg views/post	Best reach: Youtube 43,377 avg views; best engagement: Youtube 1,456 avg likes

Top Brand Affinities

FromSoftware

Score: 74.18

Titanfall

Score: 65.04

Plants vs. Zombies

Score: 56.81

Next Model Management

Score: 38.67

Warner Music

Score: 34.14

SoundCloud

Score: 33.26

IndieGoGo

Score: 28.39

Texas Roadhouse

Score: 26.04

Fanta

Score: 24.14

Nier: Automata

Score: 23.89

Amazon Music

Score: 22.45

Gamescom

Score: 21.23

Brand	Category	Score
FromSoftware		74.18
Titanfall		65.04
Plants vs. Zombies		56.81
Next Model Management		38.67
Warner Music		34.14
SoundCloud		33.26
IndieGoGo		28.39
Texas Roadhouse		26.04
Fanta		24.14
Nier: Automata		23.89
Amazon Music		22.45
Gamescom		21.23
Spotify Music		20.43
Ambev		20.14
True Religion		19.90
Tagaz		19.26
Palm Angels		18.94
Mixcloud		17.87
Wingstop		17.14
Hot Topic		15.84
Lucasfilm		15.79
Toshiba		14.29
DC Shoes		13.52
Sennheiser		13.10
AMD		12.90
Denny's		12.63
Koenigsegg Automotive AB		12.52
Boticario		12.17
New Era		11.64
Counter-Strike		11.41
Atmos		10.37
Lay's		10.00
Beats Electronics		9.76
Pagani		9.62
Hasbro		9.56
GameStop		9.49
Pontiac		9.15
Logitech		9.12
PlayerUnknown's Battlegrounds		8.33
Capcom		8.30
Pioneer		8.23
MATTEL		7.94
Emporio Armani		7.83
SpeedPaint		7.74
Champion		7.73
Walgreens		7.68
Grand Theft Auto		6.97
Power Rangers		6.58
Dota 2		6.50
Coach		6.24