Saya Gray
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
102,667
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:04 UTC
Genres
Biography
Saya Gray performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily male (81%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 7,368 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Ampeg, MOOG, Akg, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Saya Gray is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 102,667 · Engagements 4,092 · Rate 4.0% Posts 31 · Views 7,368 · Avg Likes 4,071 · Avg Comments 146 · Avg Views 7,368 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 38% 35-44: 11% 45-64: 5% |
Largest: 25-34 (43%); next: 18-24 (38%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (24%) BRAZIL (14%) UNITED KINGDOM (7%) CANADA (5%) FRANCE (5%) |
Top regions: UNITED STATES (24%), BRAZIL (14%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 3,806 avg likes/post · Youtube: 7,368 avg views/post | Best reach: Youtube 7,368 avg views; best engagement: Instagram 3,806 avg likes |
Top Brand Affinities
Ampeg
MOOG
Akg
Pro Tools
Akai
Ableton
Sennheiser
Acne Studios
Mixcloud
Amazon Music
Jean Paul Gaultier
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Ampeg | 159.64 | |
| MOOG | 76.30 | |
| Akg | 43.40 | |
| Pro Tools | 40.27 | |
| Akai | 30.25 | |
| Ableton | 29.85 | |
| Sennheiser | 28.50 | |
| Acne Studios | 14.13 | |
| Mixcloud | 13.36 | |
| Amazon Music | 12.68 | |
| Jean Paul Gaultier | 12.21 | |
| Maison Margiela | 11.22 | |
| Glossier | 10.73 | |
| JACQUEMUS | 9.89 | |
| Vivienne Westwood | 8.83 | |
| Beats Electronics | 7.23 | |
| Yamaha | 6.95 | |
| Spotify Music | 6.29 | |
| Loewe | 5.96 | |
| Miu Miu | 5.38 | |
| Stüssy | 4.91 | |
| NBC | 4.89 | |
| musical.ly | 4.86 | |
| SoundCloud | 4.54 | |
| Urban Outfitters | 4.47 | |
| iHeartRadio Music Awards | 4.42 | |
| Leica | 4.22 | |
| Carhartt | 4.12 | |
| Budweiser | 3.46 | |
| Lollapalooza | 3.00 | |
| Garnier | 2.70 | |
| MTV | 2.43 | |
| Balenciaga | 2.36 | |
| Showtime | 2.34 | |
| ASOS | 2.34 | |
| Tinder | 2.30 | |
| Moschino | 2.26 | |
| Paramount Pictures | 2.23 | |
| Prada | 2.16 | |
| Nickelodeon | 2.10 | |
| Vogue | 2.08 | |
| GoPro | 2.07 | |
| Warner Bros | 2.04 | |
| Dr. Martens | 2.02 | |
| Coachella | 2.01 | |
| Cadillac | 2.01 | |
| NFL | 2.01 | |
| NBA | 1.99 | |
| Pantone Inc | 1.95 | |
| Harley-Davidson | 1.94 |
Official Profiles
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LoginArtist: Saya Gray
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:30 UTC | Saya Gray | 170 Russell | Melbourne, Australia | |
| 2025-12-10 03:00 UTC | Saya Gray | Ｓｐｏｔｉｆｙ Ｏ－ＥＡＳＴ | Shibuya, Japan |
