Say Lou Lou

Say Lou Lou — pop artist from SE.

Swedish-Australian duo Say Lou Lou, formed by twin sisters Elektra and Miranda, gained international acclaim for their dreamy/electro pop sound since their…

Influence: 54.56% Fanbase: 34.20% Trending: 64.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

By Malene Birger • 123.05% • Very Strong

As of 2025-09-10

35,509

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 08:04:44 UTC

Genres

popindie poptimismmetropopolisvapor popswedish electropopindie poppopelectronicelectropop

Biography

Swedish-Australian duo Say Lou Lou, formed by twin sisters Elektra and Miranda, gained international acclaim for their dreamy/electro pop sound since their 2012 debut with 'Maybe You'. Praised for tracks like 'Julian', 'Better in the Dark', and 'Games for Girls', they have collaborated with artists such as Duke Dumont, Lindstrøm, and Chet Faker, while also making a mark in the fashion industry working with luxury brands. The sisters have expanded their reach into film and TV, with Elektra starring in Apple TV+'s 'Shantaram'.

In 2024, Say Lou Lou made a triumphant return with their third album 'Dust', marking their first full-length release in 6 years. 'Dust' serves as a continuation of their earlier EP 'Dust, Pt. 1', capturing the emotional journey of a relationship from its highs to its lows and aftermath. This album showcases the duo's intricate indie pop style, blending dreamy aesthetics with vulnerable vocals to create a captivating and introspective musical experience.

Top Brand Affinities

Report Date: 2025-09-10

Say Lou Lou cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, SWEDEN, UNITED KINGDOM. A heavily female (64%) profile rewards creative that treats fans like insiders. Performance peaks on TikTok with strong engagement levels, while Instagram preserves the relationship between tentpoles. Affinity lines up with By Malene Birger, Courrèges, Ann Demeulemeester, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Say Lou Lou score 0.00% — Low bucket.

Brand: By Malene BirgerBrand: CourrègesBrand: Ann Demeulemeester

Followers:35,509

Engagements:0

Rate:0.0%

Posts:1,171

Avg Likes:0

Avg Comments:11

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 35,509 · Engagements 0 · Rate 0.0% Posts 1,171 · Views 0 · Avg Likes 0 · Avg Comments 11 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 25% 35-44: 18% 45-64: 5%	Largest: 25-34 (48%); next: 18-24 (25%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (22%) SWEDEN (8%) UNITED KINGDOM (8%) AUSTRALIA (6%) FRANCE (4%)	Top regions: UNITED STATES (22%), SWEDEN (8%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 0 avg likes/post	No platform stats.

Top Brand Affinities

By Malene Birger

Score: 123.05

Courrèges

Score: 78.61

Ann Demeulemeester

Score: 78.07

Sportmax

Score: 73.73

Jil Sander

Score: 43.51

NET-A-PORTER

Score: 39.81

Acne Studios

Score: 35.96

Next Model Management

Score: 32.44

Loro Piana

Score: 26.61

JACQUEMUS

Score: 25.57

TOD's

Score: 23.91

Maison Margiela

Score: 21.64

Brand	Category	Score
By Malene Birger		123.05
Courrèges		78.61
Ann Demeulemeester		78.07
Sportmax		73.73
Jil Sander		43.51
NET-A-PORTER		39.81
Acne Studios		35.96
Next Model Management		32.44
Loro Piana		26.61
JACQUEMUS		25.57
TOD's		23.91
Maison Margiela		21.64
Oribe		21.25
Victoria Beckham		20.49
Thom Browne		20.45
Stella McCartney		20.42
Jean Paul Gaultier		20.27
Loewe		19.70
Marni		18.16
Gant		16.98
Hasselblad		16.78
Miu Miu		16.33
Bottega Veneta		14.92
Armani Beauty		14.52
Zimmermann		14.24
Glossier		14.00
Alexander McQueen		12.98
Massimo Dutti		12.94
Alexander Wang		12.35
Sandro		12.11
A.P.C.		12.03
All Saints		10.55
GENTLE MONSTER		9.99
KARL LAGERFELD		9.93
Vivienne Westwood		9.90
Selfridges		8.91
J.Crew		8.64
Madewell		8.41
Lanvin		8.18
Paul Smith		8.15
Max Mara		7.80
Yves Saint Laurent		7.52
Tate Modern		7.33
Hermès		7.28
TOM FORD		6.97
Vogue		6.91
Marc Jacobs		6.72
Free People		6.66
Ferragamo		6.48
Tory Burch		6.30