Sawyer Hill

Sawyer Hill — pop artist from US.

At 14, Sawyer Hill's Pentecostal parents allowed him to perform in bars as long as he stuck to playing music. In 2022, his song "Look at the Time" gained…

Influence: 52.67% Fanbase: 30.16% Trending: 63.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Stardew Valley • 35.58% • Very Strong

As of 2025-09-08

1,157,406

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:36 UTC

Genres

poppoprockrockalternativealternative

Biography

At 14, Sawyer Hill's Pentecostal parents allowed him to perform in bars as long as he stuck to playing music. In 2022, his song "Look at the Time" gained massive popularity, leading to a successful music career with hit singles amassing millions of streams and views. His debut EP, "Heartbreak Hysteria," was released in April 2025, solidifying his status as a rising star in the music industry.

Hill's talent lies in delivering theatrical melodies with a raw authenticity, capturing the essence of rock music in a personal and relatable way. Tracks like "High on My Lows" and "Symphony" showcase his ability to craft emotionally resonant songs that connect with listeners on a deep level. Through his music, Hill transforms life's struggles into anthems that provide solace and unity for those who have experienced similar hardships.

Top Brand Affinities

Report Date: 2025-09-08

Sawyer Hill stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily male (60%), and content lands hardest on Tiktok, where posts average 58,900 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Stardew Valley, Edeka, Hummel, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sawyer Hill a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sawyer Hill score 1.32% — Moderate bucket.

Brand: Stardew ValleyBrand: EdekaBrand: Hummel

Followers:1,157,406

Engagements:15,221

Rate:1.3%

Posts:1,151

Avg Likes:14,318

Avg Comments:180

Avg Views:73,959

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,157,406 · Engagements 15,221 · Rate 1.3% Posts 1,151 · Views 73,959 · Avg Likes 14,318 · Avg Comments 180 · Avg Views 73,959	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 29% 13-17: 6% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (53%) BRAZIL (7%) UNITED KINGDOM (3%) CANADA (3%) SPAIN (3%)	Top regions: UNITED STATES (53%), BRAZIL (7%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 6,647 avg likes/post · Tiktok: 58,900 avg views/post · Youtube: 15,059 avg views/post	Best reach: Tiktok 58,900 avg views; best engagement: Tiktok 6,785 avg likes

Top Brand Affinities

Stardew Valley

Score: 35.58

Edeka

Score: 26.08

Hummel

Score: 21.50

Hoonigan

Score: 18.40

Arctic Fox hair Color

Score: 15.51

Corona Extra

Score: 14.69

Dr Pepper

Score: 13.53

Lidl

Score: 9.38

RedBubble

Score: 8.88

Bath & Body Works

Score: 7.81

Hot Topic

Score: 7.28

The Home Depot

Score: 6.70

Brand	Category	Score
Stardew Valley		35.58
Edeka		26.08
Hummel		21.50
Hoonigan		18.40
Arctic Fox hair Color		15.51
Corona Extra		14.69
Dr Pepper		13.53
Lidl		9.38
RedBubble		8.88
Bath & Body Works		7.81
Hot Topic		7.28
The Home Depot		6.70
The Witcher		6.55
Margaritaville		6.29
Husqvarna Motorcycles		6.19
Selfiegram		6.09
Taco Bell		5.89
Carhartt		5.12
Acura		4.65
Dr. Martens		4.52
Dodge		4.21
Prismacolor		4.07
Guinness		3.99
Cadillac		3.84
Counter-Strike		3.80
Monster Beverage		3.63
Jack Daniels		3.62
Verizon		3.53
Matrix		3.49
Huawei		3.47
Cartoon Network		3.43
Fallout		3.39
Timberland		2.97
AMC		2.93
Dolce & Gabbana		2.79
Mitsubishi Motors		2.78
Harley-Davidson		2.77
SoundCloud		2.63
Lollapalooza		2.60
BBC		2.59
Star Wars		2.52
Walmart		2.35
Heineken		2.26
Chevrolet		2.22
Victoria's Secret		2.22
Mitsubishi		2.21
Subaru		2.19
League of Legends		2.17
GoPro		2.16
Toyota		2.15