Sawyer Fredericks

Sawyer Fredericks — rock artist from NZ.

Sawyer Fredericks, the Americana singer-songwriter from New York State, gained early recognition performing at local venues and winning season 8 of NBC's The…

Influence: 51.89% Fanbase: 31.24% Trending: 62.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

NBC • 10.48% • Very Strong

As of 2025-09-09

215,028

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:29:36 UTC

Genres

rockrockpop rockblues rockothersny rootsfolk & traditionalfolk-pop

Biography

Sawyer Fredericks, the Americana singer-songwriter from New York State, gained early recognition performing at local venues and winning season 8 of NBC's The Voice. His major label debut, "A Good Storm," and independent release, "Hide Your Ghost," showcase his raw and soulful vocals, earning critical acclaim for their stripped-down folk sound. Fredericks's latest album, "Flowers For You," released in May 2020, continues his signature blues-infused roots rock style with introspective lyrics and powerful musicianship.

Hailing from a family farm, Sawyer Fredericks made a name for himself in the music scene by blending deep, original lyrics with soulful vocals. Winning season 8 of The Voice, he has since released albums that highlight his honest and stripped-down folk style. His latest offering, "Flowers For You," released in May 2020, showcases Fredericks's signature sound, with blues-infused roots rock and introspective lyrics that delve into themes of self-reflection and emotional depth.

Top Brand Affinities

Report Date: 2025-09-09

Sawyer Fredericks connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, NIGERIA. With a heavily female (57%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 1,783 avg views per post; Instagram adds dependable engagement depth. Overlap with NBC, Kroger, Gillette highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sawyer Fredericks moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sawyer Fredericks score 0.27% — Low bucket.

Brand: NBCBrand: KrogerBrand: Gillette

Followers:215,028

Engagements:573

Rate:0.3%

Posts:2,256

Avg Likes:547

Avg Comments:35

Avg Views:2,965

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 215,028 · Engagements 573 · Rate 0.3% Posts 2,256 · Views 2,965 · Avg Likes 547 · Avg Comments 35 · Avg Views 2,965	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 31% 35-44: 10% 45-64: 8%	Largest: 18-24 (45%); next: 25-34 (31%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (40%) BRAZIL (12%) NIGERIA (5%) CANADA (4%) MEXICO (3%)	Top regions: UNITED STATES (40%), BRAZIL (12%), NIGERIA (5%)
Platform Engagement	Instagram: 351 avg likes/post · Tiktok: 1,783 avg views/post · Youtube: 1,182 avg views/post	Best reach: Tiktok 1,783 avg views; best engagement: Instagram 351 avg likes

Top Brand Affinities

NBC

Score: 10.48

Kroger

Score: 5.27

Gillette

Score: 4.33

Dunkin' Donuts

Score: 4.20

ABC

Score: 3.67

AMC

Score: 3.46

Lollapalooza

Score: 3.25

Walmart

Score: 3.05

Showtime

Score: 2.82

PetSmart

Score: 2.79

Target

Score: 2.44

Busch

Score: 2.42

Brand	Category	Score
NBC		10.48
Kroger		5.27
Gillette		4.33
Dunkin' Donuts		4.20
ABC		3.67
AMC		3.46
Lollapalooza		3.25
Walmart		3.05
Showtime		2.82
PetSmart		2.79
Target		2.44
Busch		2.42
MTV		2.30
Chrysler		2.01
Too Faced Cosmetics		1.91
Sunnies Studios		1.80
Universal		1.78
Anastasia Beverly Hills		1.71
Jack Daniels		1.65
Forever 21		1.64
League of Legends		1.63
Polaroid		1.60
Activision Blizzard		1.59
Crocs		1.57
Spotify Music		1.56
NFL		1.55
Bellagio		1.54
Sephora		1.52
Coachella		1.51
HBO		1.50
Walt Disney		1.48
Etsy		1.46
Tarte Cosmetics		1.43
NYX Cosmetics		1.42
shein		1.41
Star Wars		1.39
Pixar		1.38
Pandora		1.38
The Olympic Games		1.37
Starbucks		1.36
Fujifilm		1.33
Vans		1.31
Cadillac		1.31
BBC		1.30
H&M		1.27
Airbnb		1.26
Netflix		1.25
Urban Decay Cosmetics		1.23
Vogue		1.21
CBS		1.20