Savage

Savage — pop artist from NZ.

As a professional music writer, I specialize in analyzing and critiquing various genres of music, offering insights and opinions on the latest releases,…

Influence: 51.67% Fanbase: 33.62% Trending: 60.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 51.88% • Very Strong

As of 2025-09-09

35,464

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:49 UTC

Genres

popitalian discorockrockhip-hop & raphip-hop/rapnz hip hopmetalmetal

Biography

As a professional music writer, I specialize in analyzing and critiquing various genres of music, offering insights and opinions on the latest releases, trends, and industry news. With a passion for music and a deep understanding of its cultural significance, I strive to provide engaging and informative content for readers who share a love for music.

Through my writing, I aim to connect with music enthusiasts, artists, and industry professionals, fostering a community that appreciates and celebrates the power of music. Whether it's through album reviews, artist interviews, or trend analysis, my goal is to contribute to the ongoing dialogue surrounding music and its impact on society.

Top Brand Affinities

Report Date: 2025-09-09

Savage is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, AUSTRALIA, NEW ZEALAND. The audience is female-leaning (55%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,658,620 avg views per post); Youtube builds the community layer. Affinity data highlights Air New Zealand, Afterpay, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Savage score 34.09% — Very Strong bucket.

Brand: Air New ZealandBrand: AfterpayBrand: Mixcloud

Followers:35,464

Engagements:12,090

Rate:34.1%

Posts:236

Avg Likes:12,090

Avg Comments:26

Avg Views:1,658,620

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 35,464 · Engagements 12,090 · Rate 34.1% Posts 236 · Views 1,658,620 · Avg Likes 12,090 · Avg Comments 26 · Avg Views 1,658,620	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 35-44: 8% 13-17: 4%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (45%) AUSTRALIA (20%) NEW ZEALAND (14%) CANADA (4%) ITALY (3%)	Top regions: UNITED STATES (45%), AUSTRALIA (20%), NEW ZEALAND (14%)
Platform Engagement	Instagram: 461 avg likes/post · Youtube: 1,658,620 avg views/post	Best reach: Youtube 1,658,620 avg views; best engagement: Youtube 11,629 avg likes

Top Brand Affinities

Air New Zealand

Score: 51.88

Afterpay

Score: 25.35

Mixcloud

Score: 20.68

Pioneer

Score: 19.77

Kmart

Score: 19.56

Vegemite

Score: 18.42

Holden

Score: 18.32

Qantas

Score: 17.53

Ableton

Score: 12.94

New Line Cinema

Score: 12.58

TUI

Score: 12.46

TUI Group

Score: 12.35

Brand	Category	Score
Air New Zealand		51.88
Afterpay		25.35
Mixcloud		20.68
Pioneer		19.77
Kmart		19.56
Vegemite		18.42
Holden		18.32
Qantas		17.53
Ableton		12.94
New Line Cinema		12.58
TUI		12.46
TUI Group		12.35
Arbonne		12.04
Foot Locker		11.51
Jim Beam		11.44
Woolworths		10.99
Tomorrowland		9.58
SoundCloud		8.57
Grey Goose		8.43
Vodafone		8.34
Beats Electronics		7.41
Sunnies Studios		6.41
iHeartRadio Music Awards		6.26
Smirnoff		4.55
G-shock		4.53
UFC		4.32
Stüssy		4.11
Spotify Music		4.04
Los Angeles Lakers		3.96
Hennessy		3.90
McLaren		3.54
Sneakerhead		3.49
Cadbury		3.35
MTV		3.25
KFC		3.20
Jack Daniels		3.15
Columbia Pictures		3.11
Mazda		3.09
NBA		3.06
Barber Shop Connect		3.01
Red Bull		3.01
Babybump		2.94
Monster Beverage		2.91
ASOS		2.63
Transformers		2.57
Under Armour		2.53
NFL		2.51
Harley-Davidson		2.50
Geocaching		2.47
Nissan		2.29