Saurom
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
100,920
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:48:16 UTC
Genres
Biography
Saurom is already in the conversation with 25-34 & 18-24 audiences in MEXICO, SPAIN, ECUADOR. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,341 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Fnac, Movistar, Square Enix points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 100,920 · Engagements 1,031 · Rate 1.0% Posts 2,280 · Views 1,341 · Avg Likes 1,019 · Avg Comments 11 · Avg Views 1,341 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 40% 35-44: 11% 13-17: 3% |
Largest: 25-34 (45%); next: 18-24 (40%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
MEXICO (33%) SPAIN (15%) ECUADOR (9%) COLOMBIA (8%) CHILE (7%) |
Top regions: MEXICO (33%), SPAIN (15%), ECUADOR (9%) |
| Platform Engagement | Instagram: 881 avg likes/post · Tiktok: 1,341 avg views/post | Best reach: Tiktok 1,341 avg views; best engagement: Instagram 881 avg likes |
Top Brand Affinities
Fnac
Movistar
Square Enix
Daewoo
SpeedPaint
Diablo
Paulaner
God of War
The Witcher
LATAM
PLAYMOBIL
The Last of Us
| Brand | Category | Score |
|---|---|---|
| Fnac | 24.66 | |
| Movistar | 11.93 | |
| Square Enix | 10.28 | |
| Daewoo | 8.47 | |
| SpeedPaint | 8.21 | |
| Diablo | 7.80 | |
| Paulaner | 7.69 | |
| God of War | 7.68 | |
| The Witcher | 7.33 | |
| LATAM | 7.29 | |
| PLAYMOBIL | 7.04 | |
| The Last of Us | 6.68 | |
| World of Warcraft | 6.37 | |
| Cafecito | 6.17 | |
| New Line Cinema | 5.44 | |
| Capcom | 5.42 | |
| Patek Philippe | 5.42 | |
| Final Fantasy | 5.01 | |
| Sega | 4.47 | |
| Resident Evil | 4.36 | |
| AliExpress | 4.34 | |
| Bandai Namco | 4.21 | |
| Gundam | 4.18 | |
| League of Legends | 4.06 | |
| Mortal Kombat | 3.89 | |
| Pokemon Go | 3.67 | |
| HBO | 3.47 | |
| VidaSana | 3.45 | |
| Star Wars | 3.35 | |
| Jack Daniels | 3.16 | |
| Spotify Music | 2.84 | |
| Pokemon | 2.80 | |
| Monster Beverage | 2.80 | |
| Nintendo | 2.79 | |
| Primark | 2.55 | |
| AMC | 2.33 | |
| Marvel | 2.30 | |
| Ubisoft | 2.26 | |
| Marvel Entertainment | 2.22 | |
| DC Entertainment | 2.17 | |
| Heineken | 2.10 | |
| Nickelodeon | 2.05 | |
| Budweiser | 1.98 | |
| BBC | 1.86 | |
| PlayStation | 1.81 | |
| Activision Blizzard | 1.71 | |
| NYX Cosmetics | 1.64 | |
| Renault | 1.62 | |
| Huawei | 1.62 | |
| Xiaomi | 1.61 |
Official Profiles
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LoginArtist: Saurom
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
