Saul Williams

Saul Williams — hip-hop & rap artist from US.

Saul Williams, known for his influence as a poet and award-winning screenwriter/actor, transitioned to becoming an MC with a unique approach to hip-hop that…

Influence: 56.11% Fanbase: 35.23% Trending: 66.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 28.68% • Very Strong

As of 2025-09-09

338,370

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:37 UTC

Genres

hip-hop & rapconscious hip hophip-hop/rapalternative hip hoplgbtq+ hip hopindustrial hip hopabstract hip hoprapcomedy & spoken wordslam poetry

Biography

Saul Williams, known for his influence as a poet and award-winning screenwriter/actor, transitioned to becoming an MC with a unique approach to hip-hop that blended spoken word poetry with frenzied rhythms. His solo debut album, "Amethyst Rock Star," released in 2001 under Rick Rubin's American Recordings, showcased his manic vocals over a rock-rap sound, drawing mixed critical opinions but gaining a strong following in Europe. Over the years, Williams collaborated with various artists, including Nine Inch Nails' Trent Reznor on "The Inevitable Rise and Liberation of Niggy Tardust," and eventually signed with Sony's Columbia imprint in 2010, releasing albums like "Volcanic Sunlight" in 2011 and the conceptual "MartyrLoserKing" in 2016, accompanied by a graphic novel.

Top Brand Affinities

Report Date: 2025-09-09

Saul Williams is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (69%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (9,838 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Mixcloud, Akai, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Saul Williams score 1.17% — Moderate bucket.

Brand: MOOGBrand: MixcloudBrand: Akai

Followers:338,370

Engagements:3,955

Rate:1.2%

Posts:2,697

Avg Likes:3,925

Avg Comments:73

Avg Views:9,838

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 338,370 · Engagements 3,955 · Rate 1.2% Posts 2,697 · Views 9,838 · Avg Likes 3,925 · Avg Comments 73 · Avg Views 9,838	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 27% 35-44: 17% 45-64: 7%	Largest: 25-34 (47%); next: 18-24 (27%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (52%) UNITED KINGDOM (7%) CANADA (6%) FRANCE (5%) GERMANY (2%)	Top regions: UNITED STATES (52%), UNITED KINGDOM (7%), CANADA (6%)
Platform Engagement	Instagram: 3,493 avg likes/post · Youtube: 9,838 avg views/post	Best reach: Youtube 9,838 avg views; best engagement: Instagram 3,493 avg likes

Top Brand Affinities

MOOG

Score: 28.68

Mixcloud

Score: 21.25

Akai

Score: 14.31

Ableton

Score: 13.96

Pro Tools

Score: 9.26

Amazon Music

Score: 8.90

CNN

Score: 8.10

Kickstarter

Score: 6.85

Beats Electronics

Score: 5.97

Paramount Pictures

Score: 5.88

SoundCloud

Score: 5.65

Spotify Music

Score: 5.26

Brand	Category	Score
MOOG		28.68
Mixcloud		21.25
Akai		14.31
Ableton		13.96
Pro Tools		9.26
Amazon Music		8.90
CNN		8.10
Kickstarter		6.85
Beats Electronics		5.97
Paramount Pictures		5.88
SoundCloud		5.65
Spotify Music		5.26
Pacific Northwest Wonderland		5.14
Walgreens		5.13
Hennessy		4.47
iHeartRadio Music Awards		4.38
Mulberry		4.19
Oculus		4.13
Skoda		4.02
NBC		3.92
ESPN		3.90
Verizon		3.67
Los Angeles Lakers		3.43
Coachella		3.38
Kodak		3.26
NFL		3.17
Matrix		3.15
Vogue		3.05
MTV		2.99
NBA		2.98
Showtime		2.97
Columbia Pictures		2.97
Fenty beauty		2.89
Paypal		2.84
Emporium		2.81
Airbnb		2.74
Urban Outfitters		2.70
Sneakerhead		2.68
Warner Bros		2.64
Nickelodeon		2.63
BBC		2.59
Amazon		2.49
ASOS		2.42
WWE		2.36
Lululemon Athletica		2.34
Tinder		2.34
Carhartt		2.33
The Olympic Games		2.30
Cadillac		2.24
Polo Ralph Lauren		2.24

Official Profiles

Artist: Saul Williams

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-03-26 19:00 UTC	Big Ears Festival 2026	Downtown Knoxville	Knoxville, United States	songkick.com bigearsfestival.org bigearsfestival.org bigearsfestival.org bigearsfestival.org songkick.com songkick.com ticketmaster.evyy.net bigearsfestival.org ticketmaster.evyy.net