Sasha
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
410,227
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:35:14 UTC
Genres
Biography
Beyond DJing, Sasha found success in collaborations and remixes with artists like the Pet Shop Boys and Simply Red. He established his record label, Excession Recordings, and released original music on labels like Deconstruction. Sasha's diverse output includes mix albums in the Global Underground series, acclaimed productions like the Xpander EP, and Grammy-nominated remixes. His later works, such as Scene Delete and collaborations with artists like Polica and Alan Fitzpatrick, demonstrate his enduring influence in electronic music.
Sasha resonates with 18-24 & 13-17 audiences and sustains presence in RUSSIA, ARGENTINA, UNITED STATES. The demographic is heavily female (90%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 133,877 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Allen & Heath, Mixcloud, Trancefamily maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 410,227 · Engagements 8,316 · Rate 2.0% Posts 2,126 · Views 133,877 · Avg Likes 8,027 · Avg Comments 477 · Avg Views 133,877 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 13-17: 22% 25-34: 10% 35-44: 2% |
Largest: 18-24 (66%); next: 13-17 (22%) |
| Gender Split |
Female: 90% Male: 10% Non-binary/Other: 0% |
Skews female (90%) |
| Top Countries |
RUSSIA (54%) ARGENTINA (15%) UNITED STATES (13%) UKRAINE (9%) MEXICO (7%) |
Top regions: RUSSIA (54%), ARGENTINA (15%), UNITED STATES (13%) |
| Platform Engagement | Instagram: 1,799 avg likes/post · Youtube: 133,877 avg views/post | Best reach: Youtube 133,877 avg views; best engagement: Youtube 6,228 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Trancefamily
Pioneer
Ableton
MOOG
Akai
Sennheiser
Tomorrowland
SoundCloud
Amazon Music
Absolut
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 137.02 | |
| Mixcloud | 112.47 | |
| Trancefamily | 75.86 | |
| Pioneer | 70.28 | |
| Ableton | 53.82 | |
| MOOG | 48.23 | |
| Akai | 23.26 | |
| Sennheiser | 20.70 | |
| Tomorrowland | 16.48 | |
| SoundCloud | 16.21 | |
| Amazon Music | 9.42 | |
| Absolut | 7.51 | |
| Beats Electronics | 7.44 | |
| Pro Tools | 7.10 | |
| Atmos | 6.91 | |
| Bose | 5.74 | |
| Spotify Music | 4.78 | |
| Coachella | 4.25 | |
| Lollapalooza | 3.93 | |
| Bacardi | 3.65 | |
| Garnier | 3.55 | |
| Heineken | 3.49 | |
| Campari | 3.46 | |
| Aston Martin | 2.85 | |
| Budweiser | 2.78 | |
| Warner Bros | 2.61 | |
| Martini | 2.56 | |
| Red Bull | 2.56 | |
| Matrix | 2.38 | |
| Jaguar | 2.27 | |
| Guinness | 2.23 | |
| Boeing | 2.22 | |
| Bellagio | 2.11 | |
| Aperol | 2.01 | |
| musical.ly | 1.96 | |
| Paramount Pictures | 1.94 | |
| Ray-Ban | 1.93 | |
| Maserati | 1.91 | |
| Jack Daniels | 1.85 | |
| Kodak | 1.83 | |
| Cafecito | 1.77 | |
| Showtime | 1.74 | |
| Tesla Motors | 1.68 | |
| Fujifilm | 1.66 | |
| Ducati | 1.63 | |
| ASICS | 1.63 | |
| GoPro | 1.62 | |
| Ferrari | 1.58 | |
| Lush | 1.56 | |
| Star Wars | 1.55 |
Official Profiles
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LoginArtist: Sasha
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 06:00 UTC | Sasha | District Atlanta | Atlanta, United States | |
| 2026-01-29 04:00 UTC | Sasha | Spirit of 66 | Verviers, Belgium | |
| 2026-02-07 02:00 UTC | Sasha | Concorde | Brighton, United Kingdom | |
| 2026-02-13 03:30 UTC | Concorde 2026 | Concorde 2 2015 | Brighton, United Kingdom | |
| 2026-03-28 02:00 UTC | Ultra Music Festival 2026 | Bayfront Park | Miami, United States | — |
