Sarz

Sarz — pop artist from NG.

Nigerian producer Sarz, born Osabuohien Osaretin in Benin City in 1989, is renowned for his fusion of hip-hop, R&B, and club beats in the modern Afrobeat…

Influence: 62.84% Fanbase: 44.82% Trending: 71.84% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 26.19% • Very Strong

As of 2025-09-09

572,325

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:02 UTC

Genres

popafro dancehallafropopnigerian popothersworldwideafricanazontobeats

Biography

Nigerian producer Sarz, born Osabuohien Osaretin in Benin City in 1989, is renowned for his fusion of hip-hop, R&B, and club beats in the modern Afrobeat scene. He gained recognition producing for artists like Lord of Ajasa, Jah Bless, and eLDee before collaborating with industry heavyweights such as Wizkid and Niniola. Sarz released his first EP, SINYM (Sarz Is Not Your Mate), in 2019 and continued to showcase his talent with subsequent projects like I Love Girls with Trobul and collaborations with emerging artists through the Sarz Academy.

Sarz's musical journey began in his teenage years, drawing inspiration from a diverse range of genres including soul, pop, reggae, and juju music. Making a name for himself in Lagos, he quickly rose to prominence with hits like "Jor Oh" and "Kako Bi Chicken," earning accolades such as Producer of the Year. Over the years, he solidified his position as a top Afrobeat producer, collaborating with a roster of acclaimed artists and releasing multiple successful projects, including the acclaimed Memories That Last Forever series. Sarz's innovative sound and creative collaborations continue to shape the contemporary music landscape.

Top Brand Affinities

Report Date: 2025-09-09

Sarz keeps 18-24 & 25-34 audiences engaged throughout NIGERIA, SOUTH AFRICA, UNITED STATES. The composition is heavily male (66%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 114,450 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Airtel, Chivas Regal, A.P.C. supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sarz score 6.07% — Very Strong bucket.

Brand: AirtelBrand: Chivas RegalBrand: A.P.C.

Followers:572,325

Engagements:34,735

Rate:6.1%

Posts:109

Avg Likes:33,632

Avg Comments:502

Avg Views:115,138

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 572,325 · Engagements 34,735 · Rate 6.1% Posts 109 · Views 115,138 · Avg Likes 33,632 · Avg Comments 502 · Avg Views 115,138	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 40% 35-44: 11% 13-17: 2%	Largest: 18-24 (47%); next: 25-34 (40%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	NIGERIA (72%) SOUTH AFRICA (6%) UNITED STATES (5%) UNITED KINGDOM (4%) GHANA (3%)	Top regions: NIGERIA (72%), SOUTH AFRICA (6%), UNITED STATES (5%)
Platform Engagement	Instagram: 18,019 avg likes/post · Tiktok: 114,450 avg views/post · Youtube: 688 avg views/post	Best reach: Tiktok 114,450 avg views; best engagement: Instagram 18,019 avg likes

Top Brand Affinities

Airtel

Score: 26.19

Chivas Regal

Score: 22.04

A.P.C.

Score: 17.49

Palm Angels

Score: 16.96

Amazon Music

Score: 13.88

CNN

Score: 12.32

Hennessy

Score: 9.33

Ableton

Score: 9.02

Marni

Score: 8.71

River Island

Score: 8.38

Pioneer

Score: 7.85

JACQUEMUS

Score: 7.55

Brand	Category	Score
Airtel		26.19
Chivas Regal		22.04
A.P.C.		17.49
Palm Angels		16.96
Amazon Music		13.88
CNN		12.32
Hennessy		9.33
Ableton		9.02
Marni		8.71
River Island		8.38
Pioneer		7.85
JACQUEMUS		7.55
MTV		6.96
Maison Margiela		6.74
T.G.I. Friday's		6.55
Loewe		6.27
Timberland		6.22
Alibaba		6.17
BALMAIN		5.97
Dr. Martens		5.39
Fenty beauty		5.29
boohoo		5.24
SoundCloud		5.21
TOM FORD		5.01
Beats Electronics		4.66
Hublot		4.65
Alexander McQueen		4.53
Stüssy		4.52
FOREX		4.40
New Balance		3.96
Versace		3.73
BBC		3.70
Kodak		3.57
Urban Outfitters		3.39
Dolce & Gabbana		3.33
Monster Beverage		3.33
FashionNova		3.22
musical.ly		3.19
Topshop		3.16
Coachella		3.02
Balenciaga		2.86
Pepsi		2.84
Yves Saint Laurent		2.77
Spotify Music		2.67
Christian Louboutin		2.67
Carhartt		2.62
Bershka		2.53
Paramount Pictures		2.49
Gucci		2.45
Nokia		2.44