Sarkodie

Sarkodie — pop artist from GH.

Ghanaian rap icon Sarkodie views success as a continuous journey, likening it to swimming where he keeps his head down and forges ahead without looking back.…

Influence: 70.80% Fanbase: 72.70% Trending: 69.85% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 15.32% • Very Strong

As of 2025-09-27

6,712,456

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-11-07 00:45:10 UTC

Genres

popafro dancehallafropophip-hop & rapghanaian hip hophip-hop/raphiplifecontemporary hip hophip hopelectronicafrobeatafricanazontobeatsazontoasakaahighlifeafrobeats

Biography

Ghanaian rap icon Sarkodie views success as a continuous journey, likening it to swimming where he keeps his head down and forges ahead without looking back. Celebrating a decade in the music industry with his latest project Black Love, Sarkodie's unwavering passion and commitment to breaking boundaries have propelled him from local acclaim in Tema to becoming one of Africa's most beloved hip-hop artists. Through his rich, emotional sound and captivating flow, Sarkodie has successfully transcended language barriers, allowing his music to resonate globally.

Maintaining a relentless work ethic and a desire to connect with diverse audiences worldwide, Sarkodie's evolution as an artist has seen him strive for global domination while staying true to his roots by rapping in his native language. Continuously pushing himself to enhance his delivery and storytelling, Sarkodie's ability to evoke emotion through his music has garnered him a loyal fan base and opened doors to new territories and listeners, showcasing his enduring impact on the hip-hop scene.

Top Brand Affinities

Report Date: 2025-09-27

Sarkodie has momentum with 25-34 & 18-24 audiences—particularly in GHANA, UNITED STATES, KENYA. A heavily male (72%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 479,702 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Airtel, Palm Angels, CNN signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sarkodie score 0.36% — Low bucket.

Brand: AirtelBrand: Palm AngelsBrand: CNN

Followers:6,712,456

Engagements:24,360

Rate:0.4%

Posts:388

Avg Likes:23,861

Avg Comments:1,998

Avg Views:534,602

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,712,456 · Engagements 24,360 · Rate 0.4% Posts 388 · Views 534,602 · Avg Likes 23,861 · Avg Comments 1,998 · Avg Views 534,602	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 41% 35-44: 6% 13-17: 3%	Largest: 25-34 (49%); next: 18-24 (41%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	GHANA (30%) UNITED STATES (14%) KENYA (7%) FRANCE (7%) UNITED KINGDOM (6%)	Top regions: GHANA (30%), UNITED STATES (14%), KENYA (7%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 54,900 avg views/post · Youtube: 479,702 avg views/post	Best reach: Youtube 479,702 avg views; best engagement: Youtube 17,448 avg likes

Top Brand Affinities

Airtel

Score: 15.32

Palm Angels

Score: 12.42

CNN

Score: 9.49

Hennessy

Score: 5.15

ASOS

Score: 5.05

Vodafone

Score: 4.79

BALMAIN

Score: 4.78

FashionNova

Score: 3.60

shein

Score: 3.36

Fendi

Score: 3.18

SheInside

Score: 2.64

Dr. Martens

Score: 2.63

Brand	Category	Score
Airtel		15.32
Palm Angels		12.42
CNN		9.49
Hennessy		5.15
ASOS		5.05
Vodafone		4.79
BALMAIN		4.78
FashionNova		3.60
shein		3.36
Fendi		3.18
SheInside		2.64
Dr. Martens		2.63
Puma		2.54
Fenty beauty		2.53
Christian Louboutin		2.51
Timberland		2.45
Kodak		2.44
NBC		2.43
KENZO		2.24
MTV		2.18
New Balance		2.17
BBC		2.05
Versace		2.03
Dolce & Gabbana		2.03
Primark		1.99
FOREX		1.93
Paramount Pictures		1.86
Lexus		1.71
Lacoste		1.63
Balenciaga		1.59
GIVENCHY		1.59
Adobe		1.58
Gucci		1.58
Vogue		1.56
musical.ly		1.56
Gymshark		1.55
Calvin Klein		1.52
Pepsi		1.52
Polo Ralph Lauren		1.50
Spotify Music		1.49
Cartier		1.47
Herbalife		1.43
SoundCloud		1.36
NBA		1.36
Coachella		1.35
Beats Electronics		1.34
Burberry		1.29
Rolex		1.26
Reebok		1.17
Ray-Ban		1.16