Sarius

Sarius — hip-hop & rap artist from PL.

Mariusz "Sarius" Golling, a rapper and vocalist from Częstochowa, is known for his hit single "Wiking" which has amassed over 100 million views, along with…

Influence: 51.02% Fanbase: 30.62% Trending: 61.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ballantine's • 19.87% • Very Strong

As of 2025-09-08

235,315

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:31:01 UTC

Genres

hip-hop & raphip-hop/rappolish hip hoppolish alternative rapcontemporary hip hophip hoptrap

Biography

Mariusz "Sarius" Golling, a rapper and vocalist from Częstochowa, is known for his hit single "Wiking" which has amassed over 100 million views, along with numerous other emotionally charged tracks. As the founder of the record label ANTIHYPE, he has received multiple gold and platinum awards and collaborated with top Polish musicians. With hundreds of performances across Poland, Golling is set to return in 2025 after releasing nine albums and five EPs.

Top Brand Affinities

Report Date: 2025-09-08

Sarius engages 18-24 & 25-34 audiences with repeatable results in POLAND, UNITED KINGDOM, GERMANY. The fan base skews heavily male (64%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (3,472 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ballantine's, Golden Rose, Rossmann, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sarius score 1.48% — Moderate bucket.

Brand: Ballantine'sBrand: Golden RoseBrand: Rossmann

Followers:235,315

Engagements:3,472

Rate:1.5%

Posts:1,204

Avg Likes:3,472

Avg Comments:45

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 235,315 · Engagements 3,472 · Rate 1.5% Posts 1,204 · Views 0 · Avg Likes 3,472 · Avg Comments 45 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 31% 13-17: 6% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (31%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	POLAND (89%) UNITED KINGDOM (2%) GERMANY (2%) NETHERLANDS (1%) UNITED STATES (1%)	Top regions: POLAND (89%), UNITED KINGDOM (2%), GERMANY (2%)
Platform Engagement	Instagram: 3,472 avg likes/post	best engagement: Instagram 3,472 avg likes

Top Brand Affinities

Ballantine's

Score: 19.87

Golden Rose

Score: 17.80

Rossmann

Score: 14.94

New Era

Score: 9.77

G-shock

Score: 7.72

Opel

Score: 6.56

Counter-Strike

Score: 5.85

The Witcher

Score: 5.51

Ryanair

Score: 4.76

Stradivarius

Score: 4.36

Stüssy

Score: 4.14

Subaru

Score: 4.12

Brand	Category	Score
Ballantine's		19.87
Golden Rose		17.80
Rossmann		14.94
New Era		9.77
G-shock		7.72
Opel		6.56
Counter-Strike		5.85
The Witcher		5.51
Ryanair		4.76
Stradivarius		4.36
Stüssy		4.14
Subaru		4.12
Jack Daniels		3.78
Daniel Wellington		3.61
Pull&Bear		3.45
Calvin Klein		3.21
Tommy Hilfiger		3.00
Fila		2.96
Monster Beverage		2.89
New Balance		2.82
Fiat		2.79
Audi		2.66
Nike		2.64
Rover		2.63
Adidas		2.62
Martini		2.44
Puma		2.39
Vans		2.36
Huawei		2.33
Reebok		2.22
Bershka		2.21
Aperol		2.21
Red Bull		2.21
Polo Ralph Lauren		2.21
Lacoste		2.12
Guess		2.11
Coca-Cola		2.08
FIFA		2.04
BMW		2.04
Levi's		1.96
Armani		1.92
Supreme		1.86
Peugeot		1.83
shein		1.78
ASICS		1.70
Pizza Lover		1.66
Mercedes-Benz		1.65
Michael Kors		1.62
Sneakerhead		1.56
Volvo		1.51