Sarai Rivera

Sarai Rivera — latin artist from US.

Sarai Rivera, a singer and songwriter deeply connected to her faith, grew up in a pastoral home where worship was a daily practice. With a powerful voice and…

Influence: 51.76% Fanbase: 30.41% Trending: 62.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

T.J. Maxx • 9.91% • Very Strong

As of 2025-09-12

2,058,764

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 11:20:26 UTC

Genres

latinlatinspiritualschristianadoracion pentecostalchristian music

Biography

Sarai Rivera, a singer and songwriter deeply connected to her faith, grew up in a pastoral home where worship was a daily practice. With a powerful voice and unwavering passion, Sarai discovered her musical talent in response to her father's prayers during her adolescence. At the age of 12, she began composing, and a transformative encounter with Jesus Christ in her bedroom marked the start of her musical journey. Sarai's song "Suelto" has reached millions of listeners, and she has collaborated with renowned artists such as Tauren Wells, Marcos Witt, Un Corazón, Miel San Marcos, and Marco Barrientos. Through two studio albums and a live set, she shares a message of hope, faith, and love, inspiring others to experience the peace and transformation she has found in Christ.

Top Brand Affinities

Report Date: 2025-09-12

Sarai Rivera is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, COLOMBIA, DOMINICAN REPUBLIC. The audience is heavily female (69%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (50,400 avg views per post); Instagram builds the community layer. Affinity data highlights T.J. Maxx, Cafecito, Marshalls, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sarai Rivera score 1.24% — Moderate bucket.

Brand: T.J. MaxxBrand: CafecitoBrand: Marshalls

Followers:2,058,764

Engagements:25,431

Rate:1.2%

Posts:1,457

Avg Likes:24,476

Avg Comments:362

Avg Views:83,903

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,058,764 · Engagements 25,431 · Rate 1.2% Posts 1,457 · Views 83,903 · Avg Likes 24,476 · Avg Comments 362 · Avg Views 83,903	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 36% 35-44: 11% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (21%) COLOMBIA (15%) DOMINICAN REPUBLIC (12%) BRAZIL (8%) MEXICO (6%)	Top regions: UNITED STATES (21%), COLOMBIA (15%), DOMINICAN REPUBLIC (12%)
Platform Engagement	Instagram: 16,526 avg likes/post · Tiktok: 50,400 avg views/post · Youtube: 33,503 avg views/post	Best reach: Tiktok 50,400 avg views; best engagement: Instagram 16,526 avg likes

Top Brand Affinities

T.J. Maxx

Score: 9.91

Cafecito

Score: 9.74

Marshalls

Score: 8.24

OLD NAVY

Score: 8.17

LATAM

Score: 7.70

Target

Score: 6.50

Suavecito

Score: 6.45

Steve Madden

Score: 5.83

Movistar

Score: 5.74

Kate Spade

Score: 5.47

shein

Score: 5.04

Chick-fil-A

Score: 5.01

Brand	Category	Score
T.J. Maxx		9.91
Cafecito		9.74
Marshalls		8.24
OLD NAVY		8.17
LATAM		7.70
Target		6.50
Suavecito		6.45
Steve Madden		5.83
Movistar		5.74
Kate Spade		5.47
shein		5.04
Chick-fil-A		5.01
American Airlines		4.79
NORDSTROM		4.40
SheInside		4.18
Forever 21		3.68
H&M		3.02
VidaSana		2.59
ASOS		2.35
Bershka		2.34
Walmart		2.02
Dr. Martens		2.00
Gymshark		1.60
Walt Disney		1.54
Starbucks		1.54
Spotify Music		1.53
Michael Kors		1.47
FashionNova		1.45
Airbnb		1.43
Anastasia Beverly Hills		1.38
Converse		1.37
Zara		1.36
Herbalife		1.29
Sephora		1.28
Yamaha		1.27
Chipotle Mexican Grill		1.25
Maybelline		1.25
Los Angeles Lakers		1.24
Ferrero		1.23
Sony		1.21
Amazon		1.20
Huda Beauty		1.17
Coachella		1.16
New Balance		1.16
Calvin Klein		1.13
musical.ly		1.10
NYX Cosmetics		1.09
Tiffany & Co		1.00
Pixar		0.99
Beats Electronics		0.97