Sarah Shook & the Disarmers

Sarah Shook & the Disarmers — country artist from US.

River Shook, formerly known as Sarah Shook, brings a raw and honest energy to the Americana music scene, blending classic country vibes with contemporary grit.…

Influence: 50.48% Fanbase: 20.39% Trending: 65.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 36.54% • Very Strong

As of 2025-09-10

34,500

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:09:41 UTC

Genres

countrycountryqueer countryrockdeathgrassalternativealternative countryamericannew americananorth carolina rootsroots americana

Biography

River Shook, formerly known as Sarah Shook, brings a raw and honest energy to the Americana music scene, blending classic country vibes with contemporary grit. Their lyrics cut through with a mix of defiance, humor, and wisdom, painting a vivid picture of a world seen through weary eyes. With The Disarmers backing them up, the music hits the sweet spots of Nashville and Bakersfield, delivering a sound that is both muscular and downtown cool. Together, they offer a fresh perspective on country music, embodying a new voice for a changing landscape.

Top Brand Affinities

Report Date: 2025-09-10

Sarah Shook & the Disarmers converts attention from 25-34 & 35-44 audiences across UNITED STATES, CANADA, UNITED KINGDOM. Audience shape is heavily male (64%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 477 avg likes per post, with supportive conversation on Instagram. Shared audience with Ampeg, MOOG, Miller Lite underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sarah Shook & the Disarmers score 1.38% — Moderate bucket.

Brand: AmpegBrand: MOOGBrand: Miller Lite

Followers:34,500

Engagements:477

Rate:1.4%

Posts:172

Avg Likes:477

Avg Comments:17

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,500 · Engagements 477 · Rate 1.4% Posts 172 · Views 0 · Avg Likes 477 · Avg Comments 17 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 35-44: 32% 45-64: 20% 18-24: 12%	Largest: 25-34 (34%); next: 35-44 (32%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (85%) CANADA (4%) UNITED KINGDOM (2%) SWEDEN (1%) AUSTRALIA (1%)	Top regions: UNITED STATES (85%), CANADA (4%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 477 avg likes/post · Tiktok: 0 avg views/post	best engagement: Instagram 477 avg likes

Top Brand Affinities

Ampeg

Score: 36.54

MOOG

Score: 20.63

Miller Lite

Score: 17.11

Coors

Score: 13.90

Jim Beam

Score: 12.64

Amazon Music

Score: 12.25

Kickstarter

Score: 9.99

Sennheiser

Score: 9.54

Pro Tools

Score: 8.72

Bonneville

Score: 8.57

Spotify Music

Score: 7.89

Jameson

Score: 7.69

Brand	Category	Score
Ampeg		36.54
MOOG		20.63
Miller Lite		17.11
Coors		13.90
Jim Beam		12.64
Amazon Music		12.25
Kickstarter		9.99
Sennheiser		9.54
Pro Tools		8.72
Bonneville		8.57
Spotify Music		7.89
Jameson		7.69
Kroger		7.57
Pilsner Urquell		7.53
Carhartt		6.84
Nixon		6.34
Cadillac		6.09
Busch		6.02
Paramount Pictures		6.02
Harley-Davidson		5.48
Margaritaville		5.09
Bud Light		5.07
Budweiser		4.77
iHeartRadio Music Awards		4.76
Ableton		4.68
Taco Bell		4.29
Hurley		4.15
Heinz		4.08
NBC		3.97
Emporium		3.90
Verizon		3.80
Guinness		3.77
Holden		3.66
Showtime		3.62
Airbnb		3.56
Paypal		3.50
Columbia Pictures		3.42
Gatorade		3.42
WWE		3.24
Jack Daniels		3.18
Polaroid		3.13
Tinder		3.09
Comedy Central		3.08
MTV		3.02
NHL		3.01
Walmart		2.86
Chrysler		2.74
Dr. Martens		2.68
Lollapalooza		2.65
Jeep		2.56

Official Profiles

Artist: Sarah Shook & the Disarmers

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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