Sarah McLachlan

Sarah McLachlan — pop artist from CA.

Sarah McLachlan, a renowned singer/songwriter from Nova Scotia, gained fame with her platinum-selling debut album Touch in 1988. She co-founded the successful…

Influence: 69.54% Fanbase: 59.24% Trending: 74.69% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.22% • Very Strong

As of 2025-09-09

558,850

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:55 UTC

Genres

poppopneo mellowcanadian popnew wave popmainstream poprockpermanent wavepop rockamericanlilithectofolkholidayholidayfolk & traditionalfolkcanadian singer-songwriter

Biography

Sarah McLachlan, a renowned singer/songwriter from Nova Scotia, gained fame with her platinum-selling debut album Touch in 1988. She co-founded the successful Lilith Fair tour in 1996, showcasing female musicians, and continued to release hit songs like "Adia" and "Angel" from albums such as Surfacing and Afterglow. McLachlan's career highlights include multiple Grammy wins and induction into the Canadian Music Hall of Fame in 2017.

Born in Halifax in 1968, McLachlan began her music journey with classical training and formed a band before signing a solo deal with Nettwerk Records. Her albums, including Fumbling Toward Ecstasy and Mirrorball, showcased her emotional and introspective songwriting. McLachlan's philanthropic efforts, such as the Lilith Fair festival and The Sarah McLachlan School of Music, have left a lasting impact on the music industry and her fans.

Top Brand Affinities

Report Date: 2025-09-09

Sarah McLachlan connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, CANADA, BRAZIL. With a female-leaning (53%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 5,732 avg views per post; Instagram adds dependable engagement depth. Overlap with Live Nation, Scotiabank, Air Canada highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sarah McLachlan moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sarah McLachlan score 0.91% — Low bucket.

Brand: Live NationBrand: ScotiabankBrand: Air Canada

Followers:558,850

Engagements:5,103

Rate:0.9%

Posts:2,170

Avg Likes:5,079

Avg Comments:137

Avg Views:5,732

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 558,850 · Engagements 5,103 · Rate 0.9% Posts 2,170 · Views 5,732 · Avg Likes 5,079 · Avg Comments 137 · Avg Views 5,732	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 25% 45-64: 20% 18-24: 19%	Largest: 25-34 (33%); next: 35-44 (25%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (41%) CANADA (10%) BRAZIL (9%) UNITED KINGDOM (3%) MEXICO (3%)	Top regions: UNITED STATES (41%), CANADA (10%), BRAZIL (9%)
Platform Engagement	Instagram: 4,597 avg likes/post · Youtube: 5,732 avg views/post	Best reach: Youtube 5,732 avg views; best engagement: Instagram 4,597 avg likes

Top Brand Affinities

Live Nation

Score: 20.22

Scotiabank

Score: 16.55

Air Canada

Score: 15.85

Tim Hortons

Score: 10.10

Delta

Score: 7.77

Amazon Music

Score: 7.27

NBC

Score: 6.07

Pacific Northwest Wonderland

Score: 5.92

NHL

Score: 5.69

Margaritaville

Score: 5.36

iHeartRadio Music Awards

Score: 5.35

MATTEL

Score: 5.20

Brand	Category	Score
Live Nation		20.22
Scotiabank		16.55
Air Canada		15.85
Tim Hortons		10.10
Delta		7.77
Amazon Music		7.27
NBC		6.07
Pacific Northwest Wonderland		5.92
NHL		5.69
Margaritaville		5.36
iHeartRadio Music Awards		5.35
MATTEL		5.20
Anthropologie		5.15
Macy's		4.96
Kickstarter		4.73
Kroger		4.63
Verizon		4.58
Paramount Pictures		4.42
Columbia Pictures		4.39
Budweiser		4.28
Costco		4.18
CNN		4.05
FedEx		3.91
MTV		3.73
Oculus		3.65
Coors		3.48
Bethesda Softworks		3.42
Pfizer		3.42
NORDSTROM		3.37
Summit Entertainment		3.32
The Olympic Games		3.28
OLD NAVY		3.23
Spotify Music		3.20
Showtime		3.16
Gatorade		3.11
ESPN		3.09
PetSmart		3.07
Snoopy And The Peanuts Gang		3.07
Target		2.91
Pixar		2.90
Emporium		2.71
AMC		2.71
Airbnb		2.66
Martini		2.65
Prismacolor		2.54
Nickelodeon		2.54
Guinness		2.54
Geocaching		2.53
Lollapalooza		2.53
Aperol		2.35