Sarah Klang

Sarah Klang — pop artist from SE.

Sarah Klang's latest single, "Beautiful Woman," is a poignant reflection on her teenage struggles with body image and society's standards of beauty, set…

Influence: 49.49% Fanbase: 22.57% Trending: 62.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

By Malene Birger • 147.39% • Very Strong

As of 2025-09-08

48,492

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:18 UTC

Genres

poppopswedish popswedish indie popindie popeuropeanswedish americanaother european music

Biography

Sarah Klang's latest single, "Beautiful Woman," is a poignant reflection on her teenage struggles with body image and society's standards of beauty, set against a backdrop of self-discovery and sexuality. Produced by Eric D. Johnson, the song showcases Klang's signature stream-of-consciousness storytelling and sets the stage for her upcoming full-length album.

Known for her autobiographical songwriting, Klang's previous albums, Love in The Milky Way and Creamy Blue, have garnered critical acclaim and award recognition. With influences ranging from ‘60s and ‘70s pop to Americana and country, Klang's musical evolution continued with the synth-pop elements of VIRGO and culminated in the introspective Mercedes, inspired by her journey into motherhood. The album received high praise and a Grammis nomination, solidifying Klang's status as a versatile and talented artist.

Top Brand Affinities

Report Date: 2025-09-08

Sarah Klang stands out with 25-34 & 18-24 audiences across SWEDEN, GERMANY, UNITED STATES. The profile is female-leaning (51%), and content lands hardest on Youtube, where posts average 778 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with By Malene Birger, Tele2, Nelly.com, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sarah Klang a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sarah Klang score 2.11% — Strong bucket.

Brand: By Malene BirgerBrand: Tele2Brand: Nelly.com

Followers:48,492

Engagements:1,022

Rate:2.1%

Posts:2,199

Avg Likes:1,012

Avg Comments:8

Avg Views:1,435

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 48,492 · Engagements 1,022 · Rate 2.1% Posts 2,199 · Views 1,435 · Avg Likes 1,012 · Avg Comments 8 · Avg Views 1,435	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 29% 35-44: 17% 45-64: 14%	Largest: 25-34 (36%); next: 18-24 (29%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	SWEDEN (45%) GERMANY (8%) UNITED STATES (7%) UNITED KINGDOM (5%) DENMARK (3%)	Top regions: SWEDEN (45%), GERMANY (8%), UNITED STATES (7%)
Platform Engagement	Instagram: 938 avg likes/post · Tiktok: 657 avg views/post · Youtube: 778 avg views/post	Best reach: Youtube 778 avg views; best engagement: Instagram 938 avg likes

Top Brand Affinities

By Malene Birger

Score: 147.39

Tele2

Score: 106.81

Nelly.com

Score: 87.29

Ericsson

Score: 85.90

Nakd

Score: 23.09

Acne Studios

Score: 15.36

MOOG

Score: 15.08

H&M Home

Score: 13.18

Zalando

Score: 10.72

Tinder

Score: 9.79

Glossier

Score: 9.28

Carlsberg

Score: 9.26

Brand	Category	Score
By Malene Birger		147.39
Tele2		106.81
Nelly.com		87.29
Ericsson		85.90
Nakd		23.09
Acne Studios		15.36
MOOG		15.08
H&M Home		13.18
Zalando		10.72
Tinder		9.79
Glossier		9.28
Carlsberg		9.26
Pilsner Urquell		8.28
Aperol		7.82
Spotify Music		6.32
Husqvarna Motorcycles		5.89
Lollapalooza		5.19
Volvo		4.89
Dr. Martens		4.54
ASOS		3.68
Harrods		3.18
H&M		2.74
IKEA		2.66
Preloved		2.61
Showtime		2.53
SoundCloud		2.48
Airbnb		2.31
Polaroid		2.27
Kodak		2.23
Levi's		2.05
Fujifilm		1.99
Guinness		1.97
LEGOLAND		1.86
Netflix		1.71
ASICS		1.63
Lush		1.61
Fenty beauty		1.60
Pokemon Go		1.51
Pepsi		1.51
Chrysler		1.45
HBO		1.44
Coachella		1.43
Vogue		1.42
Yves Saint Laurent		1.35
Prada		1.27
New Balance		1.25
Balenciaga		1.17
NYX Cosmetics		1.11
Nutella		1.10
Polo Ralph Lauren		1.06