Sarah Barrios
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
836,105
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:39:27 UTC
Genres
Biography
Sarah Barrios is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, PHILIPPINES, UNITED KINGDOM. The audience is heavily female (70%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,608 avg views per post); Tiktok builds the community layer. Affinity data highlights Warner Music, Dragon Age, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 836,105 · Engagements 434 · Rate 0.1% Posts 2,019 · Views 2,154 · Avg Likes 409 · Avg Comments 14 · Avg Views 2,154 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 24% 13-17: 10% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (24%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (35%) PHILIPPINES (7%) UNITED KINGDOM (7%) BRAZIL (5%) CANADA (4%) |
Top regions: UNITED STATES (35%), PHILIPPINES (7%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 173 avg likes/post · Tiktok: 1,608 avg views/post · Youtube: 546 avg views/post | Best reach: Tiktok 1,608 avg views; best engagement: Tiktok 188 avg likes |
Top Brand Affinities
Warner Music
Dragon Age
Amazon Music
Pro Tools
iHeartRadio Music Awards
The Witcher
Sanderson
Kickstarter
Ableton
RedBubble
Final Fantasy
Pacific Northwest Wonderland
| Brand | Category | Score |
|---|---|---|
| Warner Music | 24.41 | |
| Dragon Age | 23.65 | |
| Amazon Music | 11.37 | |
| Pro Tools | 9.89 | |
| iHeartRadio Music Awards | 9.35 | |
| The Witcher | 9.12 | |
| Sanderson | 8.66 | |
| Kickstarter | 7.57 | |
| Ableton | 7.48 | |
| RedBubble | 7.47 | |
| Final Fantasy | 6.70 | |
| Pacific Northwest Wonderland | 6.28 | |
| Gillette | 6.22 | |
| World of Warcraft | 6.07 | |
| Anthropologie | 6.01 | |
| Fallout | 5.84 | |
| MTV | 5.73 | |
| Hot Topic | 5.19 | |
| ULTA Beauty | 5.13 | |
| Free People | 5.07 | |
| Margaritaville | 4.93 | |
| NBC | 4.86 | |
| Taco Bell | 4.68 | |
| Columbia Pictures | 4.67 | |
| OLD NAVY | 4.57 | |
| Bethesda Softworks | 4.40 | |
| Spotify Music | 4.26 | |
| Prismacolor | 3.94 | |
| NORDSTROM | 3.62 | |
| Lululemon Athletica | 3.61 | |
| Nickelodeon | 3.55 | |
| Lollapalooza | 3.54 | |
| American Eagle | 3.47 | |
| Cartoon Network | 3.40 | |
| AMC | 3.32 | |
| Comedy Central | 3.31 | |
| SoundCloud | 3.29 | |
| Coachella | 3.22 | |
| Urban Outfitters | 3.16 | |
| Paramount Pictures | 3.03 | |
| Sunnies Studios | 3.02 | |
| Costco | 2.92 | |
| League of Legends | 2.88 | |
| Airbnb | 2.84 | |
| Sprite | 2.80 | |
| Busch | 2.79 | |
| Gundam | 2.75 | |
| Beats Electronics | 2.67 | |
| Lush | 2.63 | |
| Warner Bros | 2.60 |
Official Profiles
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LoginArtist: Sarah Barrios
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
