Sarah and the Sundays
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
96,023
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 14:38:11 UTC
Genres
Biography
Sarah and the Sundays speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, MEXICO. Composition is male-leaning (54%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (2,875 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Brandy Melville, Glossier, Lollapalooza, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 96,023 · Engagements 1,656 · Rate 1.7% Posts 746 · Views 4,214 · Avg Likes 1,625 · Avg Comments 30 · Avg Views 4,214 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 22% 13-17: 10% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (22%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (54%) BRAZIL (6%) MEXICO (6%) CANADA (5%) ARGENTINA (3%) |
Top regions: UNITED STATES (54%), BRAZIL (6%), MEXICO (6%) |
| Platform Engagement | Instagram: 1,269 avg likes/post · Tiktok: 2,875 avg views/post · Youtube: 1,339 avg views/post | Best reach: Tiktok 2,875 avg views; best engagement: Instagram 1,269 avg likes |
Top Brand Affinities
Brandy Melville
Glossier
Lollapalooza
Gillette
Houston Livestock Show and Rodeo
Barbie
Coachella
Urban Outfitters
Margaritaville
Hot Topic
Verizon
Walgreens
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 13.26 | |
| Glossier | 13.08 | |
| Lollapalooza | 9.99 | |
| Gillette | 8.63 | |
| Houston Livestock Show and Rodeo | 8.28 | |
| Barbie | 7.74 | |
| Coachella | 6.25 | |
| Urban Outfitters | 5.73 | |
| Margaritaville | 5.67 | |
| Hot Topic | 5.52 | |
| Verizon | 5.43 | |
| Walgreens | 5.17 | |
| Free People | 5.07 | |
| Taco Bell | 4.83 | |
| American Eagle | 4.77 | |
| Dr. Martens | 4.73 | |
| Chick-fil-A | 4.30 | |
| iHeartRadio Music Awards | 4.06 | |
| Chrysler | 3.97 | |
| Coors | 3.96 | |
| Spotify Music | 3.93 | |
| Polaroid | 3.52 | |
| Nickelodeon | 3.47 | |
| Walmart | 3.29 | |
| SoundCloud | 3.29 | |
| Paramount Pictures | 3.14 | |
| Gatorade | 3.11 | |
| Philips | 3.10 | |
| Tinder | 2.90 | |
| Target | 2.77 | |
| Sunnies Studios | 2.69 | |
| Kodak | 2.66 | |
| Showtime | 2.48 | |
| Busch | 2.44 | |
| Forever 21 | 2.34 | |
| Lululemon Athletica | 2.21 | |
| Cadillac | 2.15 | |
| Walt Disney | 1.89 | |
| Budweiser | 1.87 | |
| The Olympic Games | 1.72 | |
| Aperol | 1.66 | |
| Pepsi | 1.65 | |
| Chipotle Mexican Grill | 1.64 | |
| Sprite | 1.62 | |
| Vans | 1.56 | |
| Red Bull | 1.54 | |
| McDonald's | 1.54 | |
| Guinness | 1.49 | |
| Costco | 1.48 | |
| Pixar | 1.42 |
Official Profiles
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LoginArtist: Sarah and the Sundays
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
