Sara Watkins

Sara Watkins — country artist from US.

Sara Watkins, a Grammy-winning artist and member of Nickel Creek and I'm With Her, has been a prominent figure in the LA folk and Americana scene. Her recent…

Influence: 55.18% Fanbase: 29.99% Trending: 67.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 26.66% • Very Strong

As of 2025-09-10

65,914

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:34:53 UTC

Genres

countrybluegrassprogressive bluegrassbluegrass gospelcountryamericannew americanafolk & traditionalfolksinger/songwriter

Biography

Sara Watkins, a Grammy-winning artist and member of Nickel Creek and I'm With Her, has been a prominent figure in the LA folk and Americana scene. Her recent accolades include winning Duo/Group of the Year by the Americana Music Association and a Grammy for Best American Roots Song with I'm With Her. Additionally, Watkins is set to release her solo album, "Under the Pepper Tree," on March 26, 2021, exploring a new musical direction for children. Inspired by the pandemic, the album aims to create a sense of calm and wonder for families transitioning from day to night.

With a storied career in collaborative projects and a thriving solo path, Sara Watkins continues to captivate audiences with her musical prowess. Watkins' forthcoming album, "Under the Pepper Tree," represents a departure from her previous work, focusing on creating a soothing and imaginative experience for children and families. Through her reflective process during the pandemic, Watkins found inspiration in childhood songs that transport listeners from the chaos of the day to the tranquility of dreams, embodying a sense of magic and comfort for all who listen.

Top Brand Affinities

Report Date: 2025-09-10

Sara Watkins keeps 25-34 & 45-64 audiences engaged throughout UNITED STATES, UNITED KINGDOM, CANADA. The composition is heavily male (65%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 26,853 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with MOOG, Ampeg, Live Nation supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sara Watkins score 4.25% — Very Strong bucket.

Brand: MOOGBrand: AmpegBrand: Live Nation

Followers:65,914

Engagements:2,802

Rate:4.3%

Posts:859

Avg Likes:2,775

Avg Comments:68

Avg Views:26,853

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 65,914 · Engagements 2,802 · Rate 4.3% Posts 859 · Views 26,853 · Avg Likes 2,775 · Avg Comments 68 · Avg Views 26,853	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 45-64: 25% 35-44: 23% 18-24: 18%	Largest: 25-34 (31%); next: 45-64 (25%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (62%) UNITED KINGDOM (5%) CANADA (3%) FRANCE (3%) JAPAN (3%)	Top regions: UNITED STATES (62%), UNITED KINGDOM (5%), CANADA (3%)
Platform Engagement	Instagram: 2,267 avg likes/post · Youtube: 26,853 avg views/post	Best reach: Youtube 26,853 avg views; best engagement: Instagram 2,267 avg likes

Top Brand Affinities

MOOG

Score: 26.66

Ampeg

Score: 26.42

Live Nation

Score: 20.54

Kickstarter

Score: 15.71

Akg

Score: 15.49

bonappetitmag

Score: 15.32

Amazon Music

Score: 15.01

Pro Tools

Score: 14.55

Sennheiser

Score: 13.21

Kroger

Score: 10.69

Delta

Score: 9.62

Paramount Pictures

Score: 8.20

Brand	Category	Score
MOOG		26.66
Ampeg		26.42
Live Nation		20.54
Kickstarter		15.71
Akg		15.49
bonappetitmag		15.32
Amazon Music		15.01
Pro Tools		14.55
Sennheiser		13.21
Kroger		10.69
Delta		9.62
Paramount Pictures		8.20
Ableton		7.53
Spotify Music		7.45
Coors		7.18
Pacific Northwest Wonderland		6.89
NBC		6.66
Publix		6.64
Jameson		6.26
Anthropologie		5.86
Verizon		5.42
Chick-fil-A		5.42
Walgreens		5.05
Holden		5.02
The Home Depot		5.00
Airbnb		4.88
Showtime		4.70
Margaritaville		4.55
Pilsner Urquell		4.46
Columbia Pictures		4.41
Pfizer		4.40
Leica		4.34
Emporium		4.31
Hurley		4.18
Busch		4.15
Nixon		4.04
Guinness		4.03
Pixar		3.92
Bethesda Softworks		3.90
Taco Bell		3.78
Heinz		3.71
Campari		3.55
Target		3.54
Carhartt		3.45
Cadillac		3.24
Costco		3.10
Kodak		3.06
Budweiser		2.87
Comedy Central		2.78
Mulberry		2.66

Official Profiles

Artist: Sara Watkins

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Sara Watkins today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-02 20:00 UTC	The McCoury and Douglas Family Pickin' Party 2026	Wigwam Golf Resort & Spa	Litchfield Park, United States	—
2026-01-17 03:00 UTC	30A Songwriters Festival 2026	Bud & Alley's	Santa Rosa Beach, United States	—
2026-01-19 02:30 UTC	Sarah Jarosz, Aoife O’Donovan, Sara Watkins, I'm With Her	Ponte Vedra Concert Hall	Jacksonville, United States	songkick.com