Sara Kays
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,959,371
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2026-01-01 21:44:19 UTC
Genres
Biography
Sara Kays engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, CANADA. The fan base skews heavily female (82%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (21,550 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Amazon Music, Brandy Melville, Hot Topic, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,959,371 · Engagements 2,348 · Rate 0.1% Posts 669 · Views 21,550 · Avg Likes 2,225 · Avg Comments 82 · Avg Views 21,550 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 18% 13-17: 12% 35-44: 3% |
Largest: 18-24 (65%); next: 25-34 (18%) |
| Gender Split |
Female: 82% Male: 18% Non-binary/Other: 0% |
Skews female (82%) |
| Top Countries |
UNITED STATES (60%) UNITED KINGDOM (8%) CANADA (4%) PHILIPPINES (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (60%), UNITED KINGDOM (8%), CANADA (4%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 21,550 avg views/post | Best reach: Tiktok 21,550 avg views; best engagement: Tiktok 2,225 avg likes |
Top Brand Affinities
Amazon Music
Brandy Melville
Hot Topic
American Eagle
Ableton
Gillette
iHeartRadio Music Awards
Verizon
Lollapalooza
NBC
Taco Bell
ABC
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 10.84 | |
| Brandy Melville | 8.22 | |
| Hot Topic | 6.84 | |
| American Eagle | 5.38 | |
| Ableton | 5.37 | |
| Gillette | 5.30 | |
| iHeartRadio Music Awards | 4.91 | |
| Verizon | 4.64 | |
| Lollapalooza | 4.25 | |
| NBC | 3.91 | |
| Taco Bell | 3.56 | |
| ABC | 3.44 | |
| Paramount Pictures | 3.36 | |
| Philips | 3.33 | |
| Urban Outfitters | 3.27 | |
| Dr. Martens | 2.78 | |
| MTV | 2.70 | |
| Spotify Music | 2.61 | |
| Showtime | 2.47 | |
| shein | 2.31 | |
| SoundCloud | 2.19 | |
| Busch | 2.18 | |
| Polaroid | 2.17 | |
| Kodak | 2.13 | |
| Tinder | 2.08 | |
| Vans | 2.06 | |
| Walmart | 1.99 | |
| musical.ly | 1.99 | |
| SheInside | 1.97 | |
| AMC | 1.93 | |
| Hollister Co | 1.93 | |
| Forever 21 | 1.91 | |
| Universal | 1.86 | |
| Victoria's Secret | 1.78 | |
| Coachella | 1.78 | |
| League of Legends | 1.77 | |
| Pixar | 1.57 | |
| Chipotle Mexican Grill | 1.57 | |
| Walt Disney | 1.50 | |
| Lego | 1.47 | |
| Pokemon Go | 1.46 | |
| Chrysler | 1.46 | |
| Beats Electronics | 1.41 | |
| H&M | 1.36 | |
| CBS | 1.32 | |
| NYX Cosmetics | 1.30 | |
| Fujifilm | 1.29 | |
| Cadillac | 1.26 | |
| McDonald's | 1.26 | |
| Starbucks | 1.25 |
Official Profiles
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LoginArtist: Sara Kays
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
