Sara Bareilles Brand Affinity ranks highest Warby Parker at 22.23% . Very Strong. Score DMDB 67.95% | Fanbase 65.33%

Sara Bareilles — pop artist from US.

Sara Bareilles, born and raised in Eureka, California, began her music career by performing at open-mike nights and local clubs after studying at UCLA. In…

Sara Bareilles

Recognizable

Country: US | Gender: female | Artist ID: 11e81bd2-cde2-b058-97cb-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popacoustic popneo mellowmainstream poprockpop rockamericanlilith

Influential: 67.95% Fanbase: 65.33% Trending: 69.27%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 22.23% • Very Strong

As of 2025-09-10

2,161,346

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.95% | Fanbase 65.33% | Trending 69.27% | CAREER STAGE: MAINSTREAM

Biography

Sara Bareilles, born and raised in Eureka, California, began her music career by performing at open-mike nights and local clubs after studying at UCLA. In 2007, she released her debut album, "Little Voice," featuring the hit single "Love Song." Over the years, Bareilles transitioned into theater, composing music for Broadway productions and earning accolades for her performances, including a Grammy for "Saint Honesty" in 2019.

Continuing her successful music career, Bareilles released albums such as "Kaleidoscope Heart" and "The Blessed Unrest," receiving Grammy nominations for her work. She also ventured into writing a memoir and composing music for the Broadway musical "Waitress." In recent years, Bareilles has released new albums, starred in television productions, and won a Grammy for her involvement in a Broadway revival of "Into the Woods" in 2022.

Report Date: 2025-09-10

Sara Bareilles draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, PHILIPPINES. The skew is heavily female (68%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 193,550 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Warby Parker, Jetblue Airways, Schwartz's makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sara Bareilles score 1.08% — Moderate bucket.

Brand: Warby ParkerBrand: Jetblue AirwaysBrand: Schwartz's

Followers:2,161,346

Engagements:23,435

Rate:1.1%

Posts:2,913

Avg Likes:22,860

Avg Comments:445

Avg Views:356,565

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,161,346 · Engagements 23,435 · Rate 1.1% Posts 2,913 · Views 356,565 · Avg Likes 22,860 · Avg Comments 445 · Avg Views 356,565	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 31% 35-44: 10% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (31%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (37%) BRAZIL (7%) PHILIPPINES (6%) INDONESIA (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (37%), BRAZIL (7%), PHILIPPINES (6%)
Platform Engagement	Instagram: 8,187 avg likes/post · Tiktok: 193,550 avg views/post · Youtube: 163,015 avg views/post	Best reach: Tiktok 193,550 avg views; best engagement: Tiktok 11,681 avg likes

Top Brand Affinities

Warby Parker

Score: 22.23

Jetblue Airways

Score: 16.74

Schwartz's

Score: 12.55

United

Score: 8.87

Amazon Music

Score: 7.46

NBC

Score: 7.16

Anthropologie

Score: 6.16

Verizon

Score: 5.89

Kroger

Score: 5.70

Walgreens

Score: 5.54

Macy's

Score: 5.46

ULTA Beauty

Score: 5.19

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Warby Parker		22.23
Jetblue Airways		16.74
Schwartz's		12.55
United		8.87
Amazon Music		7.46
NBC		7.16
Anthropologie		6.16
Verizon		5.89
Kroger		5.70
Walgreens		5.54
Macy's		5.46
ULTA Beauty		5.19
Summit Entertainment		5.11
Target		5.03
Paramount Pictures		4.98
Showtime		4.90
Gillette		4.87
iHeartRadio Music Awards		4.77
ABC		4.46
American Eagle		4.35
Margaritaville		4.35
Taco Bell		4.34
NORDSTROM		4.27
Kickstarter		4.22
OLD NAVY		3.84
Pixar		3.83
Pfizer		3.80
Nickelodeon		3.80
Lululemon Athletica		3.78
Kate Spade		3.73
Columbia Pictures		3.71
Oculus		3.56
Bethesda Softworks		3.46
Universal		3.10
Costco		3.08
Airbnb		3.04
Chipotle Mexican Grill		3.04
Spotify Music		3.00
Emporium		2.99
BBC		2.99
Busch		2.95
HBO		2.90
Martini		2.88
Coachella		2.72
MTV		2.68
The Olympic Games		2.62
Guinness		2.57
Walt Disney		2.56
Bellagio		2.51
Urban Outfitters		2.51