Santigold
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
345,963
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 23:48:18 UTC
Genres
Biography
Santigold indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, FRANCE. The skew is male-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 79,549 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Live Nation, Jean Paul Gaultier, Maison Margiela, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Santigold when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 345,963 · Engagements 6,670 · Rate 1.9% Posts 745 · Views 79,549 · Avg Likes 6,588 · Avg Comments 152 · Avg Views 79,549 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 40% 35-44: 11% 13-17: 4% |
Largest: 18-24 (41%); next: 25-34 (40%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (39%) BRAZIL (9%) FRANCE (5%) UNITED KINGDOM (5%) CANADA (4%) |
Top regions: UNITED STATES (39%), BRAZIL (9%), FRANCE (5%) |
| Platform Engagement | Instagram: 5,007 avg likes/post · Tiktok: 0 avg views/post · Youtube: 79,549 avg views/post | Best reach: Youtube 79,549 avg views; best engagement: Instagram 5,007 avg likes |
Top Brand Affinities
Live Nation
Jean Paul Gaultier
Maison Margiela
Mixcloud
Acne Studios
Amazon Music
Ableton
Marni
Coachella
Free People
Loewe
Glossier
| Brand | Category | Score |
|---|---|---|
| Live Nation | 25.93 | |
| Jean Paul Gaultier | 13.57 | |
| Maison Margiela | 12.24 | |
| Mixcloud | 12.05 | |
| Acne Studios | 10.07 | |
| Amazon Music | 9.32 | |
| Ableton | 9.07 | |
| Marni | 8.55 | |
| Coachella | 8.08 | |
| Free People | 7.81 | |
| Loewe | 7.17 | |
| Glossier | 6.90 | |
| JACQUEMUS | 6.74 | |
| Anthropologie | 6.09 | |
| Pioneer | 5.93 | |
| Miu Miu | 5.69 | |
| Vivienne Westwood | 5.18 | |
| Urban Outfitters | 5.02 | |
| Paramount Pictures | 4.97 | |
| Alexander McQueen | 4.94 | |
| SoundCloud | 4.78 | |
| Kickstarter | 4.76 | |
| American Airlines | 4.66 | |
| Lollapalooza | 4.65 | |
| Coach | 4.51 | |
| Stüssy | 4.48 | |
| ASOS | 4.38 | |
| MTV | 4.24 | |
| Beats Electronics | 4.06 | |
| Fenty beauty | 3.98 | |
| Kodak | 3.89 | |
| NBC | 3.88 | |
| Verizon | 3.88 | |
| NORDSTROM | 3.87 | |
| Spotify Music | 3.86 | |
| Oculus | 3.86 | |
| Dr. Martens | 3.78 | |
| Vogue | 3.70 | |
| CNN | 3.69 | |
| Hennessy | 3.67 | |
| Columbia Pictures | 3.65 | |
| Nickelodeon | 3.65 | |
| TOM FORD | 3.64 | |
| Bethesda Softworks | 3.50 | |
| Tinder | 3.42 | |
| Airbnb | 3.39 | |
| Comedy Central | 3.34 | |
| ESPN | 3.34 | |
| Polaroid | 3.31 | |
| BALMAIN | 3.25 |
Official Profiles
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LoginArtist: Santigold
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
