Santiano
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
360,404
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:06:59 UTC
Genres
Biography
Within just a year of their impressive debut, Santiano released their second album "Mit den Gezeiten," which also soared to number one and attained Diamond status, marking them as one of the first albums in Germany to achieve this prestigious certification. With both albums consistently ranking in the Top Ten of the German yearly charts, including "Bis ans Ende der Welt" for the second consecutive year, Santiano firmly established their exceptional status in the German music industry.
Santiano builds repeat engagement among 18-24 & 25-34 audiences throughout GERMANY, UNITED STATES, RUSSIA. With a heavily male (69%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (31,293 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Impericon, Krombacher, Hummel point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 360,404 · Engagements 5,864 · Rate 1.6% Posts 616 · Views 58,643 · Avg Likes 5,526 · Avg Comments 112 · Avg Views 58,643 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 35% 25-34: 32% 35-44: 17% 45-64: 12% |
Largest: 18-24 (35%); next: 25-34 (32%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
GERMANY (61%) UNITED STATES (4%) RUSSIA (4%) AUSTRIA (3%) BRAZIL (3%) |
Top regions: GERMANY (61%), UNITED STATES (4%), RUSSIA (4%) |
| Platform Engagement | Instagram: 1,912 avg likes/post · Tiktok: 27,350 avg views/post · Youtube: 31,293 avg views/post | Best reach: Youtube 31,293 avg views; best engagement: Tiktok 2,124 avg likes |
Top Brand Affinities
Impericon
Krombacher
Hummel
Edeka
Gamescom
Braun
Commerzbank
PowerFood
Rossmann
Schutz
Augustiner Helles
Zimmermann
| Brand | Category | Score |
|---|---|---|
| Impericon | 53.04 | |
| Krombacher | 43.93 | |
| Hummel | 37.80 | |
| Edeka | 33.85 | |
| Gamescom | 28.42 | |
| Braun | 22.33 | |
| Commerzbank | 21.45 | |
| PowerFood | 18.01 | |
| Rossmann | 17.47 | |
| Schutz | 12.65 | |
| Augustiner Helles | 11.55 | |
| Zimmermann | 11.18 | |
| Thermomix | 10.21 | |
| Stihl | 9.49 | |
| Beck`s | 8.65 | |
| Lidl | 7.61 | |
| Lufthansa | 7.17 | |
| Paulaner | 7.13 | |
| PLAYMOBIL | 6.72 | |
| Opel | 6.40 | |
| Seat | 6.07 | |
| Efteling | 5.87 | |
| The Witcher | 5.84 | |
| Fanta | 5.22 | |
| Heinz | 4.76 | |
| ALDI | 4.05 | |
| Resident Evil | 4.05 | |
| Haribo | 3.99 | |
| AMC | 3.93 | |
| Busch | 3.77 | |
| Monster Beverage | 3.39 | |
| Lindt | 3.36 | |
| Nivea | 3.20 | |
| Columbia Pictures | 3.10 | |
| Volkswagen | 2.82 | |
| Skoda | 2.80 | |
| Ubisoft | 2.73 | |
| Nintendo | 2.71 | |
| HBO | 2.66 | |
| IKEA | 2.64 | |
| Geocaching | 2.41 | |
| Lego | 2.39 | |
| Babybump | 2.30 | |
| Faber-Castell | 2.29 | |
| Audi | 2.27 | |
| BBC | 2.24 | |
| Primark | 2.22 | |
| Pokemon Go | 2.15 | |
| Porsche | 2.10 | |
| LEGOLAND | 2.09 |
Official Profiles
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LoginArtist: Santiano
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Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 1,209,814
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,093,031 | 90.35% |
| [+] |
Yandex |
116,783 | 9.65% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-18 03:00 UTC | Santiano | WT Energiesysteme Arena | Riesa, Germany | |
| 2026-03-19 03:00 UTC | Santiano | Messe Erfurt | Erfurt, Germany | |
| 2026-03-20 07:00 UTC | Santiano | Filmpalast Capitol Schwerin | Schwerin, Germany | |
| 2026-03-22 03:00 UTC | Santiano | Volkswagen Halle Braunschweig | Brunswick, Germany | |
| 2026-03-23 03:00 UTC | Santiano | Barclays Arena | Hamburg, Germany | |
| 2026-03-25 03:00 UTC | Santiano | Rudolf Weber-ARENA | Oberhausen, Germany | |
| 2026-03-26 03:00 UTC | Santiano, Howard Carpendale | Hanns-Martin-Schleyer-Halle | Stuttgart, Germany | |
| 2026-03-27 07:00 UTC | Santiano | Messe | Chemnitz, Germany | |
| 2026-03-28 03:00 UTC | Santiano | Chemnitz Arena | Chemnitz, Germany | |
| 2026-03-29 03:00 UTC | Santiano | Arena Nürnberger Versicherung | Nuremberg, Germany | |
| 2026-03-30 03:00 UTC | Santiano | TUI Arena | Hanover, Germany | |
| 2026-04-11 03:00 UTC | Santiano | Sparkassen-Arena Kiel | Kiel, Germany | |
| 2026-04-12 03:00 UTC | Santiano | Uber Arena | Berlin, Germany | |
| 2026-04-13 03:00 UTC | Santiano | Lanxess Arena | Cologne, Germany |
