Santiago Cruz Brand Affinity ranks highest Bodytech at 24.69% . Very Strong. Score DMDB 56.76% | Fanbase 48.28%

Santiago Cruz — pop artist from CO.

Santiago Cruz is a prominent Colombian singer-songwriter known for his contributions to the international pop music scene. With 5 acclaimed albums and 6 Latin…

Santiago Cruz

Established

Country: CO | Gender: male | Artist ID: 11e81bcd-baba-9ba8-bd26-a0369fe50396

Find Artist

Genres

poppoplatin popcolombian popecuadorian poplatinlatin

Influential: 56.76% Fanbase: 48.28% Trending: 61.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 24.69% • Very Strong

As of 2025-09-10

2,693,550

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 56.76% | Fanbase 48.28% | Trending 61.00% | CAREER STAGE: MID_LEVEL

Biography

Santiago Cruz is a prominent Colombian singer-songwriter known for his contributions to the international pop music scene. With 5 acclaimed albums and 6 Latin GRAMMY nominations, including wins for Best Singer-Songwriter Album in 2010, 2015, 2017, and 2023, he has established himself as a respected artist.

Having released 9 studio albums, 2 live DVDs, and an EP, Cruz continues to showcase his musical talent. In September 2021, he published his autobiographical book "Diciembre otra vez." His latest album, "NUEVE," exemplifies his enduring career and musical success.

Report Date: 2025-09-10

Santiago Cruz cuts through with 18-24 & 25-34 audiences and consistency across COLOMBIA, ECUADOR, MEXICO. A heavily female (59%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 8,736 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Bodytech, Movistar, Suavecito, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Santiago Cruz score 0.08% — Low bucket.

Brand: BodytechBrand: MovistarBrand: Suavecito

Followers:2,693,550

Engagements:2,271

Rate:0.1%

Posts:5,482

Avg Likes:2,180

Avg Comments:76

Avg Views:12,804

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,693,550 · Engagements 2,271 · Rate 0.1% Posts 5,482 · Views 12,804 · Avg Likes 2,180 · Avg Comments 76 · Avg Views 12,804	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 37% 35-44: 10% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (37%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	COLOMBIA (48%) ECUADOR (10%) MEXICO (7%) DOMINICAN REPUBLIC (6%) VENEZUELA (6%)	Top regions: COLOMBIA (48%), ECUADOR (10%), MEXICO (7%)
Platform Engagement	Instagram: 1,340 avg likes/post · Tiktok: 8,736 avg views/post · Youtube: 4,068 avg views/post	Best reach: Tiktok 8,736 avg views; best engagement: Instagram 1,340 avg likes

Top Brand Affinities

Bodytech

Score: 24.69

Movistar

Score: 20.16

Suavecito

Score: 10.47

Cafecito

Score: 10.01

Daewoo

Score: 7.19

American Airlines

Score: 7.11

VidaSana

Score: 4.50

Pic Collage

Score: 3.18

Mary Kay

Score: 2.57

Lollapalooza

Score: 2.09

Spotify Music

Score: 1.40

Herbalife

Score: 1.37

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Top Brand Affinities

Brand	Category	Score
Bodytech		24.69
Movistar		20.16
Suavecito		10.47
Cafecito		10.01
Daewoo		7.19
American Airlines		7.11
VidaSana		4.50
Pic Collage		3.18
Mary Kay		2.57
Lollapalooza		2.09
Spotify Music		1.40
Herbalife		1.37
Pixar		1.34
BBC		1.33
Airbnb		1.30
Heineken		1.28
Calvin Klein		1.16
musical.ly		1.15
OREO		0.99
Pandora		0.98
Marvel		0.92
H&M		0.91
Netflix		0.79
FIFA		0.79
Walt Disney		0.78
HBO		0.73
DC Entertainment		0.73
Sony		0.72
Honda		0.72
Vogue		0.71
Nutella		0.68
Nikon		0.67
Lamborghini		0.65
Polaroid		0.65
Converse		0.62
Prada		0.60
Suzuki		0.59
Yamaha		0.59
Adidas		0.57
Ferrari		0.56
Vans		0.54
Travelgram		0.53
Google		0.52
McDonald's		0.52
Amazon		0.51
Coca-Cola		0.51
Chevrolet		0.51
Samsung Group		0.48
Canon		0.45
Toyota		0.44