Sanju Rathod

Sanju Rathod — pop artist from IN.

Sanju Rathod, a rising Marathi music artist, gained recognition in 2019 with the release of his debut independent singles "Pori Tujha Chhand Lagala" and "Naari…

Influence: 14.79% Fanbase: 44.37% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 18.10% • Very Strong

As of 2025-09-10

6,718,791

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:47:54 UTC

Genres

popmarathi poppop

Biography

Sanju Rathod, a rising Marathi music artist, gained recognition in 2019 with the release of his debut independent singles "Pori Tujha Chhand Lagala" and "Naari Tujhe Roop", followed by his hit "Dimple" in January 2020. With over a billion global views and 500 million streams, Sanju's emotionally charged music has garnered national acclaim. His latest single, "Gulabi Sadi", has resonated widely on social media platforms.

Through his music, Sanju Rathod has carved a niche for himself, blending mainstream appeal with a focus on spreading positivity through his lyrics and compositions, which draw inspiration from his rural upbringing.

Top Brand Affinities

Report Date: 2025-09-10

Sanju Rathod is a clear fit for 18-24 & 25-34 audiences with strength across INDIA, BANGLADESH, NEPAL. The audience is heavily male (76%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (624,106 avg views per post); Instagram builds the community layer. Affinity data highlights Infosys, Maruti, PlayerUnknown's Battlegrounds, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sanju Rathod score 2.09% — Strong bucket.

Brand: InfosysBrand: MarutiBrand: PlayerUnknown's Battlegrounds

Followers:6,718,791

Engagements:140,700

Rate:2.1%

Posts:1,527

Avg Likes:140,600

Avg Comments:989

Avg Views:624,106

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,718,791 · Engagements 140,700 · Rate 2.1% Posts 1,527 · Views 624,106 · Avg Likes 140,600 · Avg Comments 989 · Avg Views 624,106	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 13-17: 7% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	INDIA (86%) BANGLADESH (5%) NEPAL (2%) PAKISTAN (2%) UNITED STATES (1%)	Top regions: INDIA (86%), BANGLADESH (5%), NEPAL (2%)
Platform Engagement	Instagram: 125,392 avg likes/post · Youtube: 624,106 avg views/post	Best reach: Youtube 624,106 avg views; best engagement: Instagram 125,392 avg likes

Top Brand Affinities

Infosys

Score: 18.10

Maruti

Score: 12.56

PlayerUnknown's Battlegrounds

Score: 7.38

Mahindra

Score: 6.70

Selfiegram

Score: 5.39

KTM

Score: 4.93

Snapseed

Score: 4.75

Bajaj

Score: 4.57

musical.ly

Score: 4.35

G-shock

Score: 4.22

Superdry

Score: 3.97

Canon

Score: 3.97

Brand	Category	Score
Infosys		18.10
Maruti		12.56
PlayerUnknown's Battlegrounds		7.38
Mahindra		6.70
Selfiegram		5.39
KTM		4.93
Snapseed		4.75
Bajaj		4.57
musical.ly		4.35
G-shock		4.22
Superdry		3.97
Canon		3.97
Nikon		3.24
Travelgram		3.03
FashionNova		2.91
A Game of Tones		2.89
MTV		2.20
Sony		2.13
Beats Electronics		2.09
Hyundai		2.04
shein		2.00
SheInside		1.94
FOREX		1.74
Levi's		1.73
Armani		1.72
Gymshark		1.71
National Geographic		1.68
Yamaha		1.65
Adobe		1.60
H&M		1.50
Ray-Ban		1.30
Puma		1.29
WWE		1.24
The Olympic Games		1.23
Xiaomi		1.22
Apple		1.22
Suzuki		1.14
Zara		1.12
Samsung Group		1.10
L'Oréal Paris		1.05
Calvin Klein		1.03
Grand Theft Auto		1.01
Toyota		1.01
Harley-Davidson		1.00
Reebok		0.94
Supreme		0.94
Rolex		0.93
Marvel Entertainment		0.91
Lamborghini		0.90
Nike		0.82