Samy Deluxe

Samy Deluxe — pop artist from DE.

German rapper and producer Samy Deluxe, born Samy Sorge in Hamburg on December 19, 1977, gained recognition for his eloquent rhymes reminiscent of Jay-Z. He…

Influence: 54.95% Fanbase: 38.54% Trending: 63.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Augustiner Helles • 31.05% • Very Strong

As of 2025-09-10

443,510

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 08:04:17 UTC

Genres

popgerman pophip-hop & raphip-hop/raphamburg hip hopgerman alternative rapoldschool deutschrapcontemporary hip hophip hop

Biography

German rapper and producer Samy Deluxe, born Samy Sorge in Hamburg on December 19, 1977, gained recognition for his eloquent rhymes reminiscent of Jay-Z. He began his hip hop career as a teenager, finding solace in the genre's expressive nature. Samy Deluxe's breakthrough came with the release of "Füchse" in 2000, followed by his self-titled debut album in 2001. He further solidified his presence in the music scene with collaborations and solo projects, including forming the group ASD with rapper Afrob in 2003. In 2005, he established his own label, Deluxe Records, releasing a series of singles, mixtapes, and the album Splash Exclusive.

Samy Deluxe's artistic journey has been marked by a constant evolution and innovation within the German hip hop scene. His lyrical prowess and dynamic collaborations have garnered critical acclaim, drawing parallels to iconic American artists. Through his solo projects and group efforts, such as Dynamite Deluxe and ASD, Samy Deluxe has maintained a prominent presence in the music industry, establishing himself as a versatile and influential figure in the realm of rap and production. His establishment of Deluxe Records further solidifies his commitment to shaping and promoting diverse musical talents in the German music landscape.

Top Brand Affinities

Report Date: 2025-09-10

Samy Deluxe converts attention from 25-34 & 18-24 audiences across GERMANY, AUSTRIA, SWITZERLAND. Audience shape is heavily male (80%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 107,355 avg views per post, with supportive conversation on Instagram. Shared audience with Augustiner Helles, Edeka, Commerzbank underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Samy Deluxe score 2.20% — Strong bucket.

Brand: Augustiner HellesBrand: EdekaBrand: Commerzbank

Followers:443,510

Engagements:9,738

Rate:2.2%

Posts:1,216

Avg Likes:9,234

Avg Comments:505

Avg Views:146,405

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 443,510 · Engagements 9,738 · Rate 2.2% Posts 1,216 · Views 146,405 · Avg Likes 9,234 · Avg Comments 505 · Avg Views 146,405	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 37% 35-44: 14% 13-17: 3%	Largest: 25-34 (43%); next: 18-24 (37%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	GERMANY (80%) AUSTRIA (7%) SWITZERLAND (5%) UNITED STATES (1%) ITALY (1%)	Top regions: GERMANY (80%), AUSTRIA (7%), SWITZERLAND (5%)
Platform Engagement	Instagram: 4,627 avg likes/post · Tiktok: 39,050 avg views/post · Youtube: 107,355 avg views/post	Best reach: Youtube 107,355 avg views; best engagement: Instagram 4,627 avg likes

Top Brand Affinities

Augustiner Helles

Score: 31.05

Edeka

Score: 30.62

Commerzbank

Score: 28.95

Beck`s

Score: 19.72

Gamescom

Score: 19.27

Havana Club

Score: 15.38

Mixcloud

Score: 15.28

Hummel

Score: 15.01

Braun

Score: 12.67

Akai

Score: 11.85

Amazon Music

Score: 11.31

Marc O'Polo

Score: 11.23

Brand	Category	Score
Augustiner Helles		31.05
Edeka		30.62
Commerzbank		28.95
Beck`s		19.72
Gamescom		19.27
Havana Club		15.38
Mixcloud		15.28
Hummel		15.01
Braun		12.67
Akai		11.85
Amazon Music		11.31
Marc O'Polo		11.23
New Era		10.84
Paulaner		10.25
FC Bayern Munich		10.18
Zalando		10.06
Ellesse		9.42
PLAYMOBIL		8.59
Lufthansa		7.68
Beats Electronics		7.03
Lidl		6.83
Fanta		6.10
Opel		5.97
Carhartt		5.76
Pioneer		5.75
Heinz		5.60
Kickstagram		5.26
KARL LAGERFELD		4.95
Leica		4.84
ALDI		4.72
Ableton		4.61
Haribo		4.56
Nice Kicks		4.51
Superdry		4.40
Ray-Ban		4.18
Matrix		3.85
Audi		3.72
Jack Daniels		3.64
ASICS		3.59
Sneakerhead		3.57
Red Bull		3.37
Volkswagen		3.36
Stüssy		3.36
Mercedes-Benz		3.32
UEFA		3.20
Spotify Music		3.16
Heineken		3.15
Lollapalooza		3.13
NFL		3.11
Columbia Pictures		3.10