Samra Brand Affinity ranks highest Alpha Industries at 49.49% . Very Strong. Score DMDB 53.12% | Fanbase 47.65%

Samra — hip-hop & rap artist from DE.

Samra, a Berlin-based rapper known for his authentic and atmospheric style, has become a prominent voice in German rap music. Growing up in Berlin-Lichterfelde…

Samra

Established

Country: DE | Gender: male | Artist ID: 11e81bc7-3d5d-9058-bcac-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapgerman hip hopcontemporary hip hophip hop

Influential: 53.12% Fanbase: 47.65% Trending: 55.85%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Alpha Industries • 49.49% • Very Strong

As of 2025-09-10

3,997,869

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 53.12% | Fanbase 47.65% | Trending 55.85% | CAREER STAGE: MID_LEVEL

Biography

Samra, a Berlin-based rapper known for his authentic and atmospheric style, has become a prominent voice in German rap music. Growing up in Berlin-Lichterfelde as the son of a Lebanese family, he discovered his passion for music early on. In 2017, his breakthrough came with the single "Rohdiamant," showcasing his distinctive voice and charisma.

Over the years, Samra has rapidly climbed the ranks in the music industry, with twelve singles and two albums reaching number one on the charts. His discography includes over 40 top-ten hits and more than 20 gold and platinum awards. With 35 million listeners and 3.5 billion streams, as well as over four million followers on social media, Samra has solidified his position as a leading figure in German rap.

Report Date: 2025-09-10

Samra speaks to 18-24 & 25-34 audiences with measurable traction in GERMANY, AUSTRIA, SWITZERLAND. Composition is heavily male (78%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (224,515 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Alpha Industries, Clever Fit, KaDeWe, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Samra score 1.00% — Moderate bucket.

Brand: Alpha IndustriesBrand: Clever FitBrand: KaDeWe

Followers:3,997,869

Engagements:40,150

Rate:1.0%

Posts:445

Avg Likes:37,575

Avg Comments:1,004

Avg Views:409,765

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,997,869 · Engagements 40,150 · Rate 1.0% Posts 445 · Views 409,765 · Avg Likes 37,575 · Avg Comments 1,004 · Avg Views 409,765	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 33% 13-17: 8% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (33%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	GERMANY (74%) AUSTRIA (8%) SWITZERLAND (4%) UNITED STATES (2%) POLAND (2%)	Top regions: GERMANY (74%), AUSTRIA (8%), SWITZERLAND (4%)
Platform Engagement	Instagram: 15,857 avg likes/post · Tiktok: 185,250 avg views/post · Youtube: 224,515 avg views/post	Best reach: Youtube 224,515 avg views; best engagement: Instagram 15,857 avg likes

Top Brand Affinities

Alpha Industries

Score: 49.49

Clever Fit

Score: 35.73

KaDeWe

Score: 28.47

About you

Score: 27.66

Ellesse

Score: 22.11

Commerzbank

Score: 19.64

Edeka

Score: 16.82

Gamescom

Score: 15.21

Palm Angels

Score: 12.66

Dsquared

Score: 11.74

Stone Island

Score: 11.36

Zalando

Score: 10.63

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Top Brand Affinities

Brand	Category	Score
Alpha Industries		49.49
Clever Fit		35.73
KaDeWe		28.47
About you		27.66
Ellesse		22.11
Commerzbank		19.64
Edeka		16.82
Gamescom		15.21
Palm Angels		12.66
Dsquared		11.74
Stone Island		11.36
Zalando		10.63
Braun		10.09
Audemars Piguet		9.76
Hugo Boss		8.41
Lacoste		8.03
Champion		7.76
Grey Goose		7.60
BBS		6.51
Emporio Armani		5.98
OOTD Magazine		5.91
Seat		5.89
Need for Speed		5.71
Maybach		5.60
Tommy Hilfiger		5.48
Fanta		5.38
Kappa		5.36
Mercedes-Benz		5.07
Myprotein		5.03
Armani		5.00
Rolex		4.93
Polo Ralph Lauren		4.82
Opel		4.79
Lufthansa		4.73
Alexander McQueen		4.44
Calvin Klein		4.39
Fenerbahce		4.38
Audi		4.33
Michael Kors		4.29
Hublot		4.23
Moncler		4.18
Dunkin' Donuts		4.04
Nike		4.03
Superdry		4.00
Daniel Wellington		3.92
Ray-Ban		3.86
Rover		3.68
Haima		3.55
Galatasaray		3.45
ASOS		3.37