Sampa the Great

Sampa the Great — r&b, funk & soul artist from ZM.

Sampa the Great, with roots in Zambia and Botswana, draws inspiration from her upbringing in her music, as seen in her debut album "The Return" which blends…

Influence: 58.34% Fanbase: 39.42% Trending: 67.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 29.29% • Very Strong

As of 2025-09-10

427,882

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 21:25:12 UTC

Genres

r&b, funk & soulindie soulalternativeescape roomhip-hop & rapconscious hip hophip-hop/rapaustralian hip hopzambian hip hopcontemporary hip hophip hop

Biography

Sampa the Great, with roots in Zambia and Botswana, draws inspiration from her upbringing in her music, as seen in her debut album "The Return" which blends classic hip-hop with Southern African sounds. Collaborating with a range of artists, including Jonwayne and MsM, Sampa has garnered critical acclaim and numerous awards for her work, such as Bandcamp's Best Album 2019 and the Australian Music Prize in 2019. Her success has been recognized by influential figures in the industry and media outlets like Pitchfork, The Guardian, and Vulture.

Sampa's rise to fame includes accolades such as an ARIA for Best Hip Hop Release, two Triple J Awards, and recognition from various music platforms and publications worldwide. Having completed successful tours in Australia and Europe, she has performed at renowned festivals like Glastonbury and Splendour in the Grass. With upcoming performances planned for 2020, including Coachella, Sampa the Great continues to captivate audiences with her unique blend of musical influences and powerful storytelling.

Top Brand Affinities

Report Date: 2025-09-10

Sampa the Great keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, AUSTRALIA. The composition is male-leaning (53%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 10,755 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Mixcloud, MOOG, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sampa the Great score 0.73% — Low bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:427,882

Engagements:3,139

Rate:0.7%

Posts:308

Avg Likes:3,031

Avg Comments:128

Avg Views:19,771

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 427,882 · Engagements 3,139 · Rate 0.7% Posts 308 · Views 19,771 · Avg Likes 3,031 · Avg Comments 128 · Avg Views 19,771	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 37% 35-44: 11% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (37%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (28%) BRAZIL (8%) AUSTRALIA (5%) FRANCE (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (28%), BRAZIL (8%), AUSTRALIA (5%)
Platform Engagement	Instagram: 1,550 avg likes/post · Tiktok: 10,755 avg views/post · Youtube: 9,016 avg views/post	Best reach: Tiktok 10,755 avg views; best engagement: Instagram 1,550 avg likes

Top Brand Affinities

Mixcloud

Score: 29.29

MOOG

Score: 20.40

Ableton

Score: 18.19

Akai

Score: 17.75

Amazon Music

Score: 11.77

Pro Tools

Score: 10.39

Qantas

Score: 9.85

Woolworths

Score: 9.57

SoundCloud

Score: 8.57

Foot Locker

Score: 8.48

Beats Electronics

Score: 7.04

Pioneer

Score: 6.65

Brand	Category	Score
Mixcloud		29.29
MOOG		20.40
Ableton		18.19
Akai		17.75
Amazon Music		11.77
Pro Tools		10.39
Qantas		9.85
Woolworths		9.57
SoundCloud		8.57
Foot Locker		8.48
Beats Electronics		7.04
Pioneer		6.65
Tate Modern		6.30
Spotify Music		6.24
Kmart		5.37
Fenty beauty		4.71
CNN		4.16
BALMAIN		3.63
Sunnies Studios		3.61
Holden		3.49
Kodak		3.48
ASOS		3.33
Coachella		3.28
Vogue		3.12
MTV		3.12
Showtime		3.09
Dr. Martens		3.03
Paramount Pictures		3.00
Stüssy		2.99
Skoda		2.96
Lush		2.89
Hennessy		2.88
Carhartt		2.84
Tinder		2.80
Polaroid		2.78
BBC		2.57
FashionNova		2.49
NBC		2.49
Urban Outfitters		2.48
Emporium		2.43
Timberland		2.38
Matrix		2.29
Fujifilm		2.25
Topshop		2.21
Nickelodeon		2.20
Nokia		2.13
Sneakerhead		2.08
New Balance		2.06
Calvin Klein		2.00
The Olympic Games		1.99