Sammy Kershaw

Sammy Kershaw — country artist from US.

Sammy Kershaw, a key figure in the new traditionalist country movement of the early '90s, modernized honky tonk with a friendly touch and hints of '70s soft…

Influence: 62.90% Fanbase: 45.76% Trending: 71.47% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 30.89% • Very Strong

As of 2025-09-10

262,878

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:45:21 UTC

Genres

countrycountrycountry roadcountry rockcontemporary country

Biography

Sammy Kershaw, a key figure in the new traditionalist country movement of the early '90s, modernized honky tonk with a friendly touch and hints of '70s soft rock warmth. He achieved commercial success with hits like "Cadillac Style" and "She Don't Know She's Beautiful" before transitioning to a more traditional sound in the 2000s. Born in Louisiana in 1958, Kershaw overcame personal struggles, including addiction, to launch his music career and eventually find success with Mercury Records in 1990.

After a string of successful albums in the '90s, Kershaw's sound evolved towards adult contemporary country, leading to a shift in his fan base. Despite some sales decline, he continued to release music through various record labels, exploring different genres like blues and R&B. Kershaw's diverse career included forays into politics and collaborations with country legends, showcasing his enduring passion for music and his Louisiana roots.

Top Brand Affinities

Report Date: 2025-09-10

Sammy Kershaw performs best with fans in the 25-34 range, concentrated in UNITED STATES, NIGERIA, CANADA. Audience composition is female-leaning (51%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,272,832 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Ariat, Miller Lite, Houston Livestock Show and Rodeo, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Sammy Kershaw is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sammy Kershaw score 4.13% — Very Strong bucket.

Brand: AriatBrand: Miller LiteBrand: Houston Livestock Show and Rodeo

Followers:262,878

Engagements:10,849

Rate:4.1%

Posts:164

Avg Likes:10,328

Avg Comments:578

Avg Views:1,311,532

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 262,878 · Engagements 10,849 · Rate 4.1% Posts 164 · Views 1,311,532 · Avg Likes 10,328 · Avg Comments 578 · Avg Views 1,311,532	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 45-64: 26% 35-44: 24% 18-24: 17%	Largest: 25-34 (31%); next: 45-64 (26%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (81%) NIGERIA (16%) CANADA (9%) BRAZIL (1%) AUSTRALIA (1%)	Top regions: UNITED STATES (81%), NIGERIA (16%), CANADA (9%)
Platform Engagement	Instagram: 581 avg likes/post · Tiktok: 38,700 avg views/post · Youtube: 1,272,832 avg views/post	Best reach: Youtube 1,272,832 avg views; best engagement: Youtube 8,291 avg likes

Top Brand Affinities

Ariat

Score: 30.89

Miller Lite

Score: 23.20

Houston Livestock Show and Rodeo

Score: 20.21

Iberia

Score: 16.47

Kenworth

Score: 16.46

Barstool Sports

Score: 13.00

Margaritaville

Score: 12.64

Influenster

Score: 11.88

Lowe's

Score: 11.76

Kroger

Score: 11.19

Bud Light

Score: 10.32

Amazon Music

Score: 10.26

Brand	Category	Score
Ariat		30.89
Miller Lite		23.20
Houston Livestock Show and Rodeo		20.21
Iberia		16.47
Kenworth		16.46
Barstool Sports		13.00
Margaritaville		12.64
Influenster		11.88
Lowe's		11.76
Kroger		11.19
Bud Light		10.32
Amazon Music		10.26
Coors		10.14
Dr Pepper		9.90
iHeartRadio Music Awards		8.82
NBC		7.68
T.J. Maxx		7.61
Busch		7.55
FOX		7.37
Delta		7.28
Younique		7.15
Chick-fil-A		6.78
Pontiac		6.69
MamaBear		6.55
Walmart		6.48
Verizon		6.22
Walgreens		5.62
NHL		5.52
Publix		5.33
Carhartt		5.20
GMC		5.18
Budweiser		5.15
Taco Bell		4.92
Free People		4.87
ESPN		4.78
Cadillac		4.68
Anthropologie		4.47
BarkBox		4.46
Gillette		4.02
Holden		3.89
Bentley		3.84
FedEx		3.78
Jeep		3.78
Harley-Davidson		3.71
NFL		3.62
Target		3.47
Chevrolet		3.34
WWE		3.33
Monster Beverage		3.32
OLD NAVY		3.30

Official Profiles

Artist: Sammy Kershaw

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-17 04:00 UTC	Sammy Kershaw	Walker's Bluff Casino Resort	Carterville, United States	tickets.walkersbluffcasinoresort.com
2026-02-01 04:00 UTC	Sammy Kershaw	IP Casino Resort and Spa	Biloxi, United States	songkick.com ticketmaster.evyy.net