Sammy Johnson

Sammy Johnson — pop artist from NZ.

Sammy Johnson, a talented Australian artist with Maori and Polynesian heritage, fuses island reggae, soul, and jazz to create a vibrant and inspiring sound.…

Influence: 54.11% Fanbase: 29.57% Trending: 66.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 31.98% • Very Strong

As of 2025-09-10

256,262

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:09:02 UTC

Genres

poppacific islands popreggaereggaeroots reggaeamericanjawaiian

Biography

Sammy Johnson, a talented Australian artist with Maori and Polynesian heritage, fuses island reggae, soul, and jazz to create a vibrant and inspiring sound. Since moving to the U.S., Sammy J has rapidly gained popularity, selling out venues along the west coast and in Hawaii due to his hard work and dedication. His music, characterized by heartfelt lyrics and infectious melodies, has resonated with fans worldwide.

Having released two successful albums and an EP that debuted on the Billboard Reggae charts, Sammy Johnson has solidified his place in the music industry. With a devoted fan base, he continues to spread positive vibes through his music, captivating audiences at sold-out shows and major festivals. Sammy's latest single, "All Night," is a testament to his evolving artistry and growing influence in the music scene.

Top Brand Affinities

Report Date: 2025-09-10

Sammy Johnson keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, NEW ZEALAND, AUSTRALIA. The composition is heavily female (60%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,537 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, Qualcomm, MamaBear supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sammy Johnson score 0.78% — Low bucket.

Brand: Live NationBrand: QualcommBrand: MamaBear

Followers:256,262

Engagements:2,010

Rate:0.8%

Posts:744

Avg Likes:2,005

Avg Comments:40

Avg Views:1,537

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 256,262 · Engagements 2,010 · Rate 0.8% Posts 744 · Views 1,537 · Avg Likes 2,005 · Avg Comments 40 · Avg Views 1,537	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 39% 35-44: 10% 13-17: 5%	Largest: 18-24 (43%); next: 25-34 (39%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (42%) NEW ZEALAND (19%) AUSTRALIA (12%) INDONESIA (9%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (42%), NEW ZEALAND (19%), AUSTRALIA (12%)
Platform Engagement	Instagram: 1,908 avg likes/post · Youtube: 1,537 avg views/post	Best reach: Youtube 1,537 avg views; best engagement: Instagram 1,908 avg likes

Top Brand Affinities

Live Nation

Score: 31.98

Qualcomm

Score: 10.85

MamaBear

Score: 8.81

Denny's

Score: 8.25

Kmart

Score: 8.22

Jameson

Score: 6.29

Vodafone

Score: 5.55

Los Angeles Lakers

Score: 4.89

NORDSTROM

Score: 4.81

boohoo

Score: 4.46

Hurley

Score: 4.31

Coors

Score: 4.26

Brand	Category	Score
Live Nation		31.98
Qualcomm		10.85
MamaBear		8.81
Denny's		8.25
Kmart		8.22
Jameson		6.29
Vodafone		5.55
Los Angeles Lakers		4.89
NORDSTROM		4.81
boohoo		4.46
Hurley		4.31
Coors		4.26
Costco		4.22
NBC		4.20
iHeartRadio Music Awards		4.15
Billabong		3.91
Holden		3.84
NFL		3.81
Hennessy		3.75
Target		3.52
Acura		3.38
ESPN		3.19
Monster Beverage		3.12
Coachella		2.96
Jollibee		2.94
Sunnies Studios		2.93
Babybump		2.80
FashionNova		2.66
Urban Outfitters		2.63
UFC		2.61
NHL		2.52
Carhartt		2.47
Paramount Pictures		2.45
SoundCloud		2.41
Lululemon Athletica		2.37
LEGOLAND		2.34
Snickers		2.26
WWE		2.21
Under Armour		2.08
Forever 21		2.06
Jeep		2.05
Walmart		2.02
Chipotle Mexican Grill		1.98
shein		1.97
Heineken		1.96
Fenty beauty		1.96
Ubisoft		1.94
Geocaching		1.94
Walt Disney		1.94
Spotify Music		1.92