Sammy Davis Jr.

Sammy Davis Jr. — pop artist from US.

Sammy Davis, Jr., renowned as "the world's greatest living entertainer," was a versatile performer excelling in acting, singing, dancing, and impersonations. A…

Influence: 56.25% Fanbase: 34.94% Trending: 66.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

HBO Max • 18.71% • Very Strong

As of 2025-09-10

60,677

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:02:30 UTC

Genres

poppopadult standardseasy listeningjazz & standardsloungevocal jazzswing

Biography

Sammy Davis, Jr., renowned as "the world's greatest living entertainer," was a versatile performer excelling in acting, singing, dancing, and impersonations. A member of the Rat Pack, he broke barriers as one of the first African-American talents to captivate audiences on both sides of the color divide. Davis' career began at three years old in Black vaudeville and blossomed into a lifelong friendship with Frank Sinatra, leading to a successful music and film career.

Despite enduring racism during his Army service, Davis found success with the Will Mastin Trio, incorporating comedy and impersonations into their act. He signed with Decca in 1954, achieving chart-topping success and Broadway acclaim. As a Rat Pack member, he faced criticism and controversy but continued to excel in film and music, reaching a peak with hits like "The Candy Man." Despite a decline in later years, Davis left a lasting legacy as a trailblazing entertainer.

Top Brand Affinities

Report Date: 2025-09-10

Sammy Davis Jr. connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (68%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 786 avg likes per post; Instagram adds dependable engagement depth. Overlap with HBO Max, ITV, Schwartz's highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sammy Davis Jr. moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sammy Davis Jr. score 1.30% — Moderate bucket.

Brand: HBO MaxBrand: ITVBrand: Schwartz's

Followers:60,677

Engagements:786

Rate:1.3%

Posts:1,209

Avg Likes:786

Avg Comments:13

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 60,677 · Engagements 786 · Rate 1.3% Posts 1,209 · Views 0 · Avg Likes 786 · Avg Comments 13 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 25% 45-64: 21% 18-24: 18%	Largest: 25-34 (33%); next: 35-44 (25%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (54%) UNITED KINGDOM (7%) BRAZIL (4%) ITALY (3%) CANADA (3%)	Top regions: UNITED STATES (54%), UNITED KINGDOM (7%), BRAZIL (4%)
Platform Engagement	Instagram: 786 avg likes/post	best engagement: Instagram 786 avg likes

Top Brand Affinities

HBO Max

Score: 18.71

ITV

Score: 15.83

Schwartz's

Score: 13.34

NBC

Score: 12.39

Amazon Music

Score: 8.97

Paramount Pictures

Score: 8.73

United

Score: 8.71

Hasbro

Score: 7.97

Warner Bros

Score: 7.89

Nixon

Score: 7.28

CNN

Score: 7.03

FOX

Score: 6.78

Brand	Category	Score
HBO Max		18.71
ITV		15.83
Schwartz's		13.34
NBC		12.39
Amazon Music		8.97
Paramount Pictures		8.73
United		8.71
Hasbro		7.97
Warner Bros		7.89
Nixon		7.28
CNN		7.03
FOX		6.78
Walgreens		6.74
Columbia Pictures		6.55
ESPN		6.12
Bethesda Softworks		5.73
Macy's		5.38
iHeartRadio Music Awards		5.35
Margaritaville		4.97
Jack Daniels		4.93
Holden		4.73
Cadillac		4.71
Nickelodeon		4.55
Pixar		4.50
ABC		4.45
Sega		4.34
Gillette		4.34
NHL		4.29
Omega		4.24
Fallout		4.12
MTV		4.12
Taco Bell		3.78
NFL		3.75
Campari		3.70
Spotify Music		3.69
Kickstarter		3.65
Martini		3.62
Snoopy And The Peanuts Gang		3.58
Los Angeles Lakers		3.52
Comedy Central		3.50
BBC		3.43
Summit Entertainment		3.40
Cartoon Network		3.33
Universal		3.24
Leica		3.23
Hennessy		3.23
Polo Ralph Lauren		2.86
Star Wars		2.85
Transformers		2.85
Aston Martin		2.78