Samm Henshaw

Samm Henshaw — r&b, funk & soul artist from GB.

As a professional music writer, I specialize in crafting engaging and informative content about the latest trends, releases, and artists within the industry.…

Influence: 59.15% Fanbase: 41.47% Trending: 67.99% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 15.88% • Very Strong

As of 2025-09-10

447,492

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:51:29 UTC

Genres

r&b, funk & soulindie soulalternative r&br&b/souluk contemporary r&bbritish soulcontemporary r&bsoul

Biography

As a professional music writer, I specialize in crafting engaging and informative content about the latest trends, releases, and artists within the industry. With a keen ear for detail and a passion for music, I work to create compelling narratives that resonate with readers and fans alike. Whether it's a review, feature, or interview, I strive to bring a fresh perspective and thoughtful analysis to every piece I write.

Top Brand Affinities

Report Date: 2025-09-10

Samm Henshaw performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is male-leaning (55%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 2,703 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward ITV, Akai, MOOG, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Samm Henshaw is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Samm Henshaw score 0.09% — Low bucket.

Brand: ITVBrand: AkaiBrand: MOOG

Followers:447,492

Engagements:387

Rate:0.1%

Posts:228

Avg Likes:366

Avg Comments:52

Avg Views:3,983

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 447,492 · Engagements 387 · Rate 0.1% Posts 228 · Views 3,983 · Avg Likes 366 · Avg Comments 52 · Avg Views 3,983	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 8% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (28%) BRAZIL (12%) UNITED KINGDOM (5%) SOUTH KOREA (5%) PHILIPPINES (4%)	Top regions: UNITED STATES (28%), BRAZIL (12%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 1,280 avg views/post · Youtube: 2,703 avg views/post	Best reach: Youtube 2,703 avg views; best engagement: Youtube 245 avg likes

Top Brand Affinities

ITV

Score: 15.88

Akai

Score: 15.34

MOOG

Score: 14.32

Amazon Music

Score: 13.75

Mixcloud

Score: 13.17

Marshall

Score: 12.76

Ableton

Score: 11.34

Pro Tools

Score: 10.24

Sennheiser

Score: 8.95

Maison Margiela

Score: 8.64

Acne Studios

Score: 7.41

ASOS

Score: 7.15

Brand	Category	Score
ITV		15.88
Akai		15.34
MOOG		14.32
Amazon Music		13.75
Mixcloud		13.17
Marshall		12.76
Ableton		11.34
Pro Tools		10.24
Sennheiser		8.95
Maison Margiela		8.64
Acne Studios		7.41
ASOS		7.15
boohoo		7.10
Glossier		7.08
Spotify Music		6.70
SoundCloud		6.64
JACQUEMUS		6.53
Selfridges		6.44
Dr. Martens		6.05
Urban Outfitters		5.14
Beats Electronics		5.05
Free People		4.73
NBC		4.49
Kodak		4.20
Carhartt		3.68
BBC		3.65
MTV		3.60
Stüssy		3.58
Summit Entertainment		3.54
Topshop		3.50
Miu Miu		3.48
Showtime		3.28
Hennessy		3.19
Coachella		3.07
Fenty beauty		3.04
NARS Cosmetics		3.03
H&M		2.90
Target		2.70
Sunnies Studios		2.70
Paramount Pictures		2.69
Lollapalooza		2.60
New Balance		2.59
Polaroid		2.58
Crocs		2.45
Tesco		2.39
Fujifilm		2.37
Tinder		2.37
Guinness		2.35
Primark		2.31
Timberland		2.26