Samm (BE)

Samm (BE) from BE.

Belgian DJ and producer Samm, born into a musical family, developed a love for music early on and began his journey with guitar lessons at age 12.…

Influence: 51.27% Fanbase: 10.50% Trending: 71.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

SNCB • 164.19% • Very Strong

As of 2025-09-09

35,685

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:48:16 UTC

Biography

Belgian DJ and producer Samm, born into a musical family, developed a love for music early on and began his journey with guitar lessons at age 12. Transitioning to electronic music and DJ'ing at 16, he soon delved into music production, ultimately establishing a decade-long reputation as a skilled producer. Now focusing on his solo career, Samm's unique blend of melodic techno, afro house, and soul is gaining industry recognition, with his debut single "Does It Matter" already endorsed by notable artists such as Adriatique, CamelPhat, and RÜFÜS DU SOL.

Launching his own record label and community, Magnifik, with Ajna (BE), Samm is poised to become a prominent figure in the DJ/producer scene. From hosting his Magnifik stage at Extrema Outdoor to debuting at Tomorrowland, Samm's schedule is filled with new music releases, showcasing his talent and paving the way for his music to resonate with global audiences on festival stages and dancefloors.

Top Brand Affinities

Report Date: 2025-09-09

Samm (BE) keeps 25-34 & 18-24 audiences engaged throughout BELGIUM, NETHERLANDS, SPAIN. The composition is heavily male (85%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 3,477 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with SNCB, Ofyr, Tomorrowland supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Samm (BE) score 6.36% — Very Strong bucket.

Brand: SNCBBrand: OfyrBrand: Tomorrowland

Followers:35,685

Engagements:2,269

Rate:6.4%

Posts:236

Avg Likes:2,269

Avg Comments:108

Avg Views:3,477

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 35,685 · Engagements 2,269 · Rate 6.4% Posts 236 · Views 3,477 · Avg Likes 2,269 · Avg Comments 108 · Avg Views 3,477	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 25% 35-44: 18% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (25%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	BELGIUM (71%) NETHERLANDS (6%) SPAIN (4%) UNITED STATES (3%) ITALY (2%)	Top regions: BELGIUM (71%), NETHERLANDS (6%), SPAIN (4%)
Platform Engagement	Instagram: 2,180 avg likes/post · Youtube: 3,477 avg views/post	Best reach: Youtube 3,477 avg views; best engagement: Instagram 2,180 avg likes

Top Brand Affinities

SNCB

Score: 164.19

Ofyr

Score: 163.49

Tomorrowland

Score: 127.34

Delhaize

Score: 120.66

Pioneer

Score: 83.78

Hunkemoller

Score: 74.53

Zumo

Score: 58.57

Mixcloud

Score: 48.29

Efteling

Score: 39.96

PowerFood

Score: 38.82

Suitsupply

Score: 37.73

Albert Heijn

Score: 37.19

Brand	Category	Score
SNCB		164.19
Ofyr		163.49
Tomorrowland		127.34
Delhaize		120.66
Pioneer		83.78
Hunkemoller		74.53
Zumo		58.57
Mixcloud		48.29
Efteling		39.96
PowerFood		38.82
Suitsupply		37.73
Albert Heijn		37.19
Warner Music		36.83
Sennheiser		31.58
Belvedere		30.86
Ableton		30.02
Grey Goose		27.84
MOOG		26.16
Trancefamily		24.31
Zalando		23.86
Dom Pérignon		23.33
Napapijri		23.15
TUI Group		19.89
Akai		19.62
Nakd		18.74
Moët & Chandon		18.25
Havana Club		18.24
Absolut		17.43
Palm Angels		17.19
Bombay Sapphire		15.37
TUI		13.38
JACQUEMUS		13.11
SoundCloud		11.68
All Saints		10.47
Acne Studios		10.38
Fred Perry		10.02
Audemars Piguet		9.90
Ellesse		9.42
New Era		9.35
Amazon Music		9.20
Bacardi		8.19
Aperol		8.11
Beats Electronics		7.99
Stella Artois		7.20
Spotify Music		7.04
Jagermeister		6.86
Ryanair		6.80
Superdry		6.47
Bose		5.87
Ray-Ban		5.83

Official Profiles

Artist: Samm (BE)

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-13 08:00 UTC	GO! Festival - Johannesburg 2025	James & Ethel Gray Park	Sandton, South Africa	—
2025-12-15 08:00 UTC	GO! Festival - Cape Town 2025	Cabo Beach Club	Cape Town, South Africa	—