Samini

Samini — pop artist from GH.

Sure, here's a rewrite: As a professional music writer, I specialize in crafting engaging and informative content about various aspects of the music industry.…

Influence: 53.49% Fanbase: 37.33% Trending: 61.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 13.38% • Very Strong

As of 2025-11-13

1,247,976

Social Media Followers

As of 2025-11-13

00:00:00

Hours Airplay

2025-12-28 18:31:00 UTC

Genres

popafro dancehallghanaian pophip-hop & raphiplifereggaereggaeafricanazontohighlife

Biography

Sure, here's a rewrite:

As a professional music writer, I specialize in crafting engaging and informative content about various aspects of the music industry. With a keen ear for detail and a passion for music, I strive to create articles that resonate with music enthusiasts and industry professionals alike. Whether I'm reviewing new albums, analyzing trends in the industry, or interviewing musicians, my goal is to provide insightful and compelling writing that sparks conversation and deepens readers' appreciation for music.

My expertise lies in producing well-researched and engaging music-related content that is tailored to the interests of my target audience. By staying up-to-date on the latest music news and trends, I am able to offer fresh perspectives and unique insights that set my writing apart. With a commitment to accuracy and creativity, I aim to deliver articles that inform, entertain, and inspire readers to explore new music and engage with the vibrant world of music culture.

Top Brand Affinities

Report Date: 2025-11-13

Samini connects with 25-34 & 18-24 audiences and shows durable traction across GHANA, UNITED STATES, UNITED ARAB EMIRATES. With a heavily male (63%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 10,836 avg views per post; Tiktok adds dependable engagement depth. Overlap with Airtel, Amazon Music, Vodafone highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Samini moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Samini score 0.15% — Low bucket.

Brand: AirtelBrand: Amazon MusicBrand: Vodafone

Followers:1,247,976

Engagements:1,858

Rate:0.1%

Posts:213

Avg Likes:1,663

Avg Comments:87

Avg Views:10,836

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,247,976 · Engagements 1,858 · Rate 0.1% Posts 213 · Views 10,836 · Avg Likes 1,663 · Avg Comments 87 · Avg Views 10,836	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 60% 18-24: 28% 35-44: 9% 13-17: 1%	Largest: 25-34 (60%); next: 18-24 (28%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	GHANA (89%) UNITED STATES (2%) UNITED ARAB EMIRATES (2%) UNITED KINGDOM (2%) GERMANY (1%)	Top regions: GHANA (89%), UNITED STATES (2%), UNITED ARAB EMIRATES (2%)
Platform Engagement	Instagram: 143 avg likes/post · Tiktok: 10,836 avg views/post	Best reach: Tiktok 10,836 avg views; best engagement: Tiktok 1,520 avg likes

Top Brand Affinities

Airtel

Score: 13.38

Amazon Music

Score: 7.92

Vodafone

Score: 5.74

CNN

Score: 5.46

Pampers

Score: 3.94

Hennessy

Score: 3.66

FC Bayern Munich

Score: 3.62

FashionNova

Score: 3.61

Monster Beverage

Score: 3.23

Paramount Pictures

Score: 3.05

BBC

Score: 2.72

Herbalife

Score: 2.58

Brand	Category	Score
Airtel		13.38
Amazon Music		7.92
Vodafone		5.74
CNN		5.46
Pampers		3.94
Hennessy		3.66
FC Bayern Munich		3.62
FashionNova		3.61
Monster Beverage		3.23
Paramount Pictures		3.05
BBC		2.72
Herbalife		2.58
SoundCloud		2.54
MTV		2.40
Versace		2.27
Timberland		2.16
Puma		2.06
Bugatti		2.01
Kodak		1.93
NBA		1.89
Fendi		1.89
Fenty beauty		1.79
Beats Electronics		1.65
New Balance		1.47
Burberry		1.46
Gymshark		1.45
Mercedes-Benz		1.42
Los Angeles Lakers		1.41
shein		1.40
Balenciaga		1.29
Pepsi		1.29
Coachella		1.28
Crocs		1.27
musical.ly		1.23
SheInside		1.18
Reebok		1.17
Adobe		1.17
Vogue		1.16
Louis Vuitton		1.13
Bentley		1.05
Google		1.05
Hyundai		1.04
FIFA		0.99
Guinness		0.97
Rolex		0.96
Tommy Hilfiger		0.93
Coca-Cola		0.92
The Olympic Games		0.90
Pandora		0.90
Tesla Motors		0.90