Samara

Samara — hip-hop & rap artist from TN.

Semah Riahi, known as Samara, is a Tunisian rapper from Menzel Bourguiba in Bizerte. He emerged in the music scene around 2013 and gained prominence with his…

Influence: 57.88% Fanbase: 49.24% Trending: 62.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

LC Waikiki • 25.38% • Very Strong

As of 2025-09-10

7,812,412

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:13:22 UTC

Genres

hip-hop & raprap tunisienarabic hip hophip hoptrap

Biography

Semah Riahi, known as Samara, is a Tunisian rapper from Menzel Bourguiba in Bizerte. He emerged in the music scene around 2013 and gained prominence with his 2016 album "Cuba."

The track "Ya 7ouma" from "Cuba" quickly gained popularity, establishing Samara as a notable figure in Tunisian rap. His unique style and musical talent showcased in the album garnered attention from both audiences and critics. This success marked a significant milestone in his career, solidifying his position as a rising star in the Tunisian music landscape.

Top Brand Affinities

Report Date: 2025-09-10

Samara engages 18-24 & 25-34 audiences with repeatable results in TUNISIA, ALGERIA, MOROCCO. The fan base skews heavily male (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (4,147,208 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around LC Waikiki, Umbro, Palm Angels, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Samara score 2.44% — Strong bucket.

Brand: LC WaikikiBrand: UmbroBrand: Palm Angels

Followers:7,812,412

Engagements:190,565

Rate:2.4%

Posts:263

Avg Likes:188,162

Avg Comments:3,890

Avg Views:4,193,658

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,812,412 · Engagements 190,565 · Rate 2.4% Posts 263 · Views 4,193,658 · Avg Likes 188,162 · Avg Comments 3,890 · Avg Views 4,193,658	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 36% 13-17: 6% 35-44: 5%	Largest: 18-24 (52%); next: 25-34 (36%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	TUNISIA (41%) ALGERIA (24%) MOROCCO (7%) UNITED STATES (4%) FRANCE (4%)	Top regions: TUNISIA (41%), ALGERIA (24%), MOROCCO (7%)
Platform Engagement	Instagram: 130,899 avg likes/post · Tiktok: 46,450 avg views/post · Youtube: 4,147,208 avg views/post	Best reach: Youtube 4,147,208 avg views; best engagement: Instagram 130,899 avg likes

Top Brand Affinities

LC Waikiki

Score: 25.38

Umbro

Score: 19.56

Palm Angels

Score: 17.69

Massimo Dutti

Score: 13.59

Beck`s

Score: 12.45

Warner Bros

Score: 10.52

Carrefour

Score: 7.82

Iberostar Hotels & Resorts

Score: 7.46

Emporio Armani

Score: 7.31

Pull&Bear

Score: 6.92

Bershka

Score: 6.63

Lacoste

Score: 5.39

Brand	Category	Score
LC Waikiki		25.38
Umbro		19.56
Palm Angels		17.69
Massimo Dutti		13.59
Beck`s		12.45
Warner Bros		10.52
Carrefour		7.82
Iberostar Hotels & Resorts		7.46
Emporio Armani		7.31
Pull&Bear		6.92
Bershka		6.63
Lacoste		5.39
Dolce & Gabbana		4.36
The North Face		4.13
Barber Shop Connect		3.95
Kia Motors		3.80
Stradivarius		3.65
A Game of Tones		3.65
Rover		3.29
Versace		2.88
Gymshark		2.70
Zara		2.61
Louis Vuitton		2.52
Balenciaga		2.50
Fendi		2.50
New Balance		2.32
Armani		2.17
Hollister Co		2.16
Levi's		2.08
Ducati		2.07
Tarte Cosmetics		2.06
Hermès		1.95
Gucci		1.94
H&M		1.92
Calvin Klein		1.84
FIFA		1.74
Land Rover		1.64
Huawei		1.62
Nike		1.58
Adidas		1.58
Rolex		1.52
KFC		1.49
Mercedes-Benz		1.48
FashionNova		1.47
Supreme		1.40
Ray-Ban		1.29
Prada		1.22
Burberry		1.20
Polo Ralph Lauren		1.18
Beats Electronics		1.17