Samantha Barrón
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,242,724
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:16:48 UTC
Genres
Biography
Samantha Barrón, an artist blending R&B/Neo Soul and Hip Hop influences, showcases her musical versatility in the popular urban music scene. With a mixed background of self-teaching and formal education in Classical Music focusing on vocal performance, she has made waves in the industry. From her early days in symphonic and jazz bands in Zacatecas to winning cultural programs and composition contests, Samantha has performed at major festivals and collaborated with international artists. Her 2020 debut hit "Dibújame" ft Nanpa Básico has exceeded 220 million streams, leading to a signing with Sony Music Mexico. Check out Samantha's latest single "Lágrimas de Oro" on all platforms.
Samantha Barrón is a clear fit for 18-24 & 25-34 audiences with strength across MEXICO, COLOMBIA, ECUADOR. The audience is male-leaning (53%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (87,850 avg views per post); Instagram builds the community layer. Affinity data highlights La Perla, Wingstop, Trancefamily, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,242,724 · Engagements 22,970 · Rate 1.0% Posts 1,864 · Views 89,847 · Avg Likes 22,595 · Avg Comments 138 · Avg Views 89,847 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 24% 13-17: 7% 35-44: 2% |
Largest: 18-24 (66%); next: 25-34 (24%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
MEXICO (70%) COLOMBIA (7%) ECUADOR (4%) UNITED STATES (3%) SPAIN (3%) |
Top regions: MEXICO (70%), COLOMBIA (7%), ECUADOR (4%) |
| Platform Engagement | Instagram: 16,718 avg likes/post · Tiktok: 87,850 avg views/post · Youtube: 1,997 avg views/post | Best reach: Tiktok 87,850 avg views; best engagement: Instagram 16,718 avg likes |
Top Brand Affinities
La Perla
Wingstop
Trancefamily
Tattoodo
New Era
Pro Tools
Suavecito
Ableton
Diablo
DeLorean Motor Company
Hershey's
God of War
| Brand | Category | Score |
|---|---|---|
| La Perla | 19.99 | |
| Wingstop | 17.46 | |
| Trancefamily | 12.27 | |
| Tattoodo | 11.23 | |
| New Era | 7.90 | |
| Pro Tools | 7.51 | |
| Suavecito | 7.38 | |
| Ableton | 6.88 | |
| Diablo | 6.66 | |
| DeLorean Motor Company | 6.45 | |
| Hershey's | 5.74 | |
| God of War | 5.59 | |
| Pioneer | 5.59 | |
| Prismacolor | 5.27 | |
| Clash of Clans | 5.16 | |
| Rockstar Games | 4.95 | |
| Cafecito | 4.86 | |
| Power Rangers | 4.47 | |
| Pull&Bear | 4.19 | |
| Smirnoff | 3.72 | |
| Cartoon Network | 3.32 | |
| Pepsi | 3.27 | |
| Colgate | 3.07 | |
| Tomorrowland | 2.90 | |
| Uber | 2.86 | |
| Barber Shop Connect | 2.80 | |
| Spotify Music | 2.72 | |
| Guess | 2.48 | |
| Monster Beverage | 2.47 | |
| Warner Bros | 2.31 | |
| Beats Electronics | 2.31 | |
| MTV | 2.25 | |
| shein | 2.16 | |
| Costco | 2.14 | |
| Nickelodeon | 2.13 | |
| Timberland | 2.02 | |
| Bershka | 2.01 | |
| Heineken | 1.99 | |
| Herbalife | 1.99 | |
| Jaguar | 1.92 | |
| Vans | 1.85 | |
| SheInside | 1.70 | |
| Jack Daniels | 1.64 | |
| McLaren | 1.61 | |
| Red Bull | 1.60 | |
| Under Armour | 1.58 | |
| Rolex | 1.56 | |
| Lego | 1.54 | |
| Mitsubishi | 1.54 | |
| DC Entertainment | 1.52 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















