Samantha Barrón

Samantha Barrón

Country: MX | Gender: female

Influence: 55.06% Fanbase: 32.43% Trending: 66.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 19.99% • Very Strong

As of 2025-09-09

2,242,724

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:16:48 UTC

Genres

r&b, funk & soulr&b/soulr&b en espanolcontemporary r&bhip-hop & rapmexican hip hop

Biography

Samantha Barrón is a versatile artist with influences in R&B/Neo Soul and Hip Hop, making her mark in the urban music scene with her diverse musical style. Starting as a self-taught musician, she later pursued a degree in Classical Music with a focus on vocal performance. Samantha's background includes participation in symphonic and jazz bands in her hometown of Zacatecas. She has won various cultural programs and composition competitions and has performed at major festivals such as Tónica Jazz Festival, FCZ, Ceremonia, and Pal Norte, as well as on her solo tour. Samantha has collaborated with renowned international artists and has written music for films. She debuted in 2020 with the hit "Dibújame" ft Nanpa Básico, which has garnered over 220 million streams, and she is now signed with Sony Music Mexico. Listen to her latest single "Lágrimas de Oro" available everywhere now.

Samantha Barrón, an artist blending R&B/Neo Soul and Hip Hop influences, showcases her musical versatility in the popular urban music scene. With a mixed background of self-teaching and formal education in Classical Music focusing on vocal performance, she has made waves in the industry. From her early days in symphonic and jazz bands in Zacatecas to winning cultural programs and composition contests, Samantha has performed at major festivals and collaborated with international artists. Her 2020 debut hit "Dibújame" ft Nanpa Básico has exceeded 220 million streams, leading to a signing with Sony Music Mexico. Check out Samantha's latest single "Lágrimas de Oro" on all platforms.

Samantha Barrón Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Samantha Barrón is a clear fit for 18-24 & 25-34 audiences with strength across MEXICO, COLOMBIA, ECUADOR. The audience is male-leaning (53%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (87,850 avg views per post); Instagram builds the community layer. Affinity data highlights La Perla, Wingstop, Trancefamily, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Samantha Barrón score 1.02%Moderate bucket.
Brand: La PerlaBrand: WingstopBrand: Trancefamily
Followers:2,242,724
Engagements:22,970
Rate:1.0%
Posts:1,864
Views:89,847
Avg Likes:22,595
Avg Comments:138
Avg Views:89,847

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,242,724 · Engagements 22,970 · Rate 1.0%
Posts 1,864 · Views 89,847 · Avg Likes 22,595 · Avg Comments 138 · Avg Views 89,847
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 66%
25-34: 24%
13-17: 7%
35-44: 2%
Largest: 18-24 (66%); next: 25-34 (24%)
Gender Split Female: 47%
Male: 53%
Non-binary/Other: 0%
Skews male (53%)
Top Countries MEXICO (70%)
COLOMBIA (7%)
ECUADOR (4%)
UNITED STATES (3%)
SPAIN (3%)
Top regions: MEXICO (70%), COLOMBIA (7%), ECUADOR (4%)
Platform Engagement Instagram: 16,718 avg likes/post · Tiktok: 87,850 avg views/post · Youtube: 1,997 avg views/post Best reach: Tiktok 87,850 avg views; best engagement: Instagram 16,718 avg likes

Top Brand Affinities

La Perla
Score: 19.99
Wingstop
Score: 17.46
Trancefamily
Score: 12.27
Tattoodo
Score: 11.23
New Era
Score: 7.90
Pro Tools
Score: 7.51
Suavecito
Score: 7.38
Ableton
Score: 6.88
Diablo
Score: 6.66
DeLorean Motor Company
Score: 6.45
Hershey's
Score: 5.74
God of War
Score: 5.59
Brand Category Score
La Perla 19.99
Wingstop 17.46
Trancefamily 12.27
Tattoodo 11.23
New Era 7.90
Pro Tools 7.51
Suavecito 7.38
Ableton 6.88
Diablo 6.66
DeLorean Motor Company 6.45
Hershey's 5.74
God of War 5.59
Pioneer 5.59
Prismacolor 5.27
Clash of Clans 5.16
Rockstar Games 4.95
Cafecito 4.86
Power Rangers 4.47
Pull&Bear 4.19
Smirnoff 3.72
Cartoon Network 3.32
Pepsi 3.27
Colgate 3.07
Tomorrowland 2.90
Uber 2.86
Barber Shop Connect 2.80
Spotify Music 2.72
Guess 2.48
Monster Beverage 2.47
Warner Bros 2.31
Beats Electronics 2.31
MTV 2.25
shein 2.16
Costco 2.14
Nickelodeon 2.13
Timberland 2.02
Bershka 2.01
Heineken 1.99
Herbalife 1.99
Jaguar 1.92
Vans 1.85
SheInside 1.70
Jack Daniels 1.64
McLaren 1.61
Red Bull 1.60
Under Armour 1.58
Rolex 1.56
Lego 1.54
Mitsubishi 1.54
DC Entertainment 1.52

Official Profiles

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Artist: Samantha Barrón

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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