Sam Wills

Sam Wills — r&b, funk & soul artist from GB.

The correct spelling is "Wills," not "Willis."

Influence: 56.50% Fanbase: 34.86% Trending: 67.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 45.34% • Very Strong

As of 2025-09-09

66,460

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:54:44 UTC

Genres

r&b, funk & soulindie soulalternative r&bchill r&bindie r&br&b/souluk contemporary r&bneo r&brnbcontemporary r&belectronicelectronic

Biography

The correct spelling is "Wills," not "Willis."

Top Brand Affinities

Report Date: 2025-09-09

Sam Wills is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, PHILIPPINES. The audience is heavily male (59%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (7,894 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to MOOG, Ableton, Akai points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sam Wills score 0.74% — Low bucket.

Brand: MOOGBrand: AbletonBrand: Akai

Followers:66,460

Engagements:490

Rate:0.7%

Posts:408

Avg Likes:456

Avg Comments:33

Avg Views:8,475

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 66,460 · Engagements 490 · Rate 0.7% Posts 408 · Views 8,475 · Avg Likes 456 · Avg Comments 33 · Avg Views 8,475	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 37% 35-44: 9% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (37%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (22%) UNITED KINGDOM (9%) PHILIPPINES (7%) BRAZIL (6%) INDONESIA (5%)	Top regions: UNITED STATES (22%), UNITED KINGDOM (9%), PHILIPPINES (7%)
Platform Engagement	Instagram: 300 avg likes/post · Tiktok: 581 avg views/post · Youtube: 7,894 avg views/post	Best reach: Youtube 7,894 avg views; best engagement: Instagram 300 avg likes

Top Brand Affinities

MOOG

Score: 45.34

Ableton

Score: 40.40

Akai

Score: 38.13

Mixcloud

Score: 30.01

Akg

Score: 26.61

Amazon Music

Score: 20.06

Pro Tools

Score: 19.77

ITV

Score: 19.17

Sennheiser

Score: 17.21

Beats Electronics

Score: 11.91

SoundCloud

Score: 11.25

Spotify Music

Score: 10.78

Brand	Category	Score
MOOG		45.34
Ableton		40.40
Akai		38.13
Mixcloud		30.01
Akg		26.61
Amazon Music		20.06
Pro Tools		19.77
ITV		19.17
Sennheiser		17.21
Beats Electronics		11.91
SoundCloud		11.25
Spotify Music		10.78
All Saints		10.56
Pioneer		9.57
Tate Modern		8.28
Vauxhall		8.17
Atmos		7.45
Selfridges		7.17
BBC		5.99
NBC		5.99
ASOS		5.55
Coachella		4.43
Urban Outfitters		4.07
Dr. Martens		3.95
Kodak		3.42
Summit Entertainment		3.40
Guinness		3.24
Carhartt		3.02
Tesco		3.01
Showtime		3.00
MTV		2.93
Topshop		2.75
Stüssy		2.72
Fujifilm		2.69
Paramount Pictures		2.68
Lollapalooza		2.62
Aperol		2.50
Polaroid		2.34
Yamaha		2.33
Sunnies Studios		2.30
Pixar		2.15
Airbnb		2.11
musical.ly		2.08
Fenty beauty		2.03
Snoopy And The Peanuts Gang		2.02
Vogue		1.93
Lush		1.91
New Balance		1.86
Target		1.83
Primark		1.82