Sam Smith Brand Affinity ranks highest River Island at 8.88% . Very Strong. Score DMDB 79.00% | Fanbase 86.12%

Sam Smith — pop artist from GB.

Sam Smith is a renowned artist known for their multiple accolades, including GRAMMY®, BRIT, Golden Globe, and Academy Award wins. Their discography includes…

Sam Smith

Superstar

Country: GB | Gender: non-binary | Artist ID: 11e81bc9-76a2-7f16-85ee-a0369fe50396

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Genres

popdance poppoppost-teen popuk popmainstream pop

Influential: 79.00% Fanbase: 86.12% Trending: 75.44%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

River Island • 8.88% • Very Strong

As of 2025-09-10

40,309,301

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 79.00% | Fanbase 86.12% | Trending 75.44% | CAREER STAGE: SUPERSTAR

Biography

Sam Smith is a renowned artist known for their multiple accolades, including GRAMMY®, BRIT, Golden Globe, and Academy Award wins. Their discography includes successful albums such as "In The Lonely Hour," "The Thrill Of It All," "Love Goes," and the recent #1 album "Gloria."

With a track record of global hits, Sam Smith's achievements include multiple UK and Billboard chart-toppers, with notable singles like "Unholy (feat. Kim Petras)" reaching #1 on the Billboard Hot 100. Their career boasts impressive sales figures, with over 47 million albums sold, 374 million single sales, and 78 billion career streams, solidifying their status as a prominent figure in the music industry.

Report Date: 2025-09-10

Sam Smith reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, PHILIPPINES. The demographic tilt is heavily female (59%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 930,400 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to River Island, boohoo, MISSGUIDED suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sam Smith score 0.22% — Low bucket.

Brand: River IslandBrand: boohooBrand: MISSGUIDED

Followers:40,309,301

Engagements:89,655

Rate:0.2%

Posts:692

Avg Likes:83,080

Avg Comments:2,108

Avg Views:967,360

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,309,301 · Engagements 89,655 · Rate 0.2% Posts 692 · Views 967,360 · Avg Likes 83,080 · Avg Comments 2,108 · Avg Views 967,360	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 13-17: 8% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (22%) BRAZIL (8%) PHILIPPINES (7%) INDONESIA (5%) MEXICO (4%)	Top regions: UNITED STATES (22%), BRAZIL (8%), PHILIPPINES (7%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 930,400 avg views/post · Youtube: 36,960 avg views/post	Best reach: Tiktok 930,400 avg views; best engagement: Tiktok 81,100 avg likes

Top Brand Affinities

River Island

Score: 8.88

boohoo

Score: 7.93

MISSGUIDED

Score: 7.70

Score: 7.50

Marks & Spencer

Score: 6.91

Primark

Score: 5.11

Topshop

Score: 4.79

Urban Outfitters

Score: 3.79

Fenty beauty

Score: 3.16

Lollapalooza

Score: 3.16

Pull&Bear

Score: 3.04

Harrods

Score: 3.02

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Top Brand Affinities

Brand	Category	Score
River Island		8.88
boohoo		7.93
MISSGUIDED		7.70
Next		7.50
Marks & Spencer		6.91
Primark		5.11
Topshop		4.79
Urban Outfitters		3.79
Fenty beauty		3.16
Lollapalooza		3.16
Pull&Bear		3.04
Harrods		3.02
TOM FORD		3.00
Dr. Martens		2.86
Benefit Cosmetics		2.71
Tesco		2.68
MTV		2.63
Martini		2.54
Coachella		2.52
Forever 21		2.48
Sunnies Studios		2.46
Bershka		2.46
Mulberry		2.45
NBC		2.45
Gymshark		2.34
Bellagio		2.27
Dolce & Gabbana		2.21
Polaroid		2.18
Lululemon Athletica		2.16
Vogue		2.02
Versace		1.96
ASOS		1.95
Snoopy And The Peanuts Gang		1.93
Michael Kors		1.89
Lush		1.82
shein		1.82
Urban Decay Cosmetics		1.79
Showtime		1.75
Aperol		1.74
Fujifilm		1.69
Too Faced Cosmetics		1.63
Pandora		1.61
Yves Saint Laurent		1.61
Calvin Klein		1.59
SheInside		1.59
Sephora		1.57
Hermès		1.54
UNIQLO		1.53
L'Oréal Paris		1.53
HBO		1.51