Sam Smith
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
40,309,301
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-12-07 08:48:45 UTC
Genres
Biography
With a track record of global hits, Sam Smith's achievements include multiple UK and Billboard chart-toppers, with notable singles like "Unholy (feat. Kim Petras)" reaching #1 on the Billboard Hot 100. Their career boasts impressive sales figures, with over 47 million albums sold, 374 million single sales, and 78 billion career streams, solidifying their status as a prominent figure in the music industry.
Sam Smith reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, PHILIPPINES. The demographic tilt is heavily female (59%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 736,600 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to River Island, boohoo, MISSGUIDED suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 40,309,301 · Engagements 52,862 · Rate 0.1% Posts 696 · Views 773,560 · Avg Likes 47,830 · Avg Comments 1,915 · Avg Views 773,560 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 31% 13-17: 8% 35-44: 5% |
Largest: 18-24 (54%); next: 25-34 (31%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (22%) BRAZIL (8%) PHILIPPINES (7%) INDONESIA (5%) MEXICO (4%) |
Top regions: UNITED STATES (22%), BRAZIL (8%), PHILIPPINES (7%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 736,600 avg views/post · Youtube: 36,960 avg views/post | Best reach: Tiktok 736,600 avg views; best engagement: Tiktok 45,850 avg likes |
Top Brand Affinities
River Island
boohoo
MISSGUIDED
Next
Marks & Spencer
Primark
Topshop
Urban Outfitters
Fenty beauty
Lollapalooza
Pull&Bear
Harrods
| Brand | Category | Score |
|---|---|---|
| River Island | 8.88 | |
| boohoo | 7.93 | |
| MISSGUIDED | 7.70 | |
| Next | 7.50 | |
| Marks & Spencer | 6.91 | |
| Primark | 5.11 | |
| Topshop | 4.79 | |
| Urban Outfitters | 3.79 | |
| Fenty beauty | 3.16 | |
| Lollapalooza | 3.16 | |
| Pull&Bear | 3.04 | |
| Harrods | 3.02 | |
| TOM FORD | 3.00 | |
| Dr. Martens | 2.86 | |
| Benefit Cosmetics | 2.71 | |
| Tesco | 2.68 | |
| MTV | 2.63 | |
| Martini | 2.54 | |
| Coachella | 2.52 | |
| Forever 21 | 2.48 | |
| Sunnies Studios | 2.46 | |
| Bershka | 2.46 | |
| Mulberry | 2.45 | |
| NBC | 2.45 | |
| Gymshark | 2.34 | |
| Bellagio | 2.27 | |
| Dolce & Gabbana | 2.21 | |
| Polaroid | 2.18 | |
| Lululemon Athletica | 2.16 | |
| Vogue | 2.02 | |
| Versace | 1.96 | |
| ASOS | 1.95 | |
| Snoopy And The Peanuts Gang | 1.93 | |
| Michael Kors | 1.89 | |
| Lush | 1.82 | |
| shein | 1.82 | |
| Urban Decay Cosmetics | 1.79 | |
| Showtime | 1.75 | |
| Aperol | 1.74 | |
| Fujifilm | 1.69 | |
| Too Faced Cosmetics | 1.63 | |
| Pandora | 1.61 | |
| Yves Saint Laurent | 1.61 | |
| Calvin Klein | 1.59 | |
| SheInside | 1.59 | |
| Sephora | 1.57 | |
| Hermès | 1.54 | |
| UNIQLO | 1.53 | |
| L'Oréal Paris | 1.53 | |
| HBO | 1.51 |
Official Profiles
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LoginArtist: Sam Smith
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 60,926,146
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
48,890,779 | 80.25% |
| [+] |
Audiomack |
7,902,508 | 12.97% |
| [+] |
Yandex |
2,366,715 | 3.88% |
| [+] |
Pandora |
1,766,144 | 2.90% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:00 UTC | Sam Smith | Warsaw | New York, United States | |
| 2025-12-13 03:00 UTC | Sam Smith | Warsaw | New York, United States | |
| 2025-12-14 03:00 UTC | Sam Smith | Warsaw | New York, United States | |
| 2026-02-11 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-02-12 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-02-14 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-02-15 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-02-18 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-02-19 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-02-21 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-02-22 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-02-25 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-02-26 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-02-28 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-03-01 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-03-04 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-03-05 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-03-07 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-03-08 04:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-03-11 03:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-03-12 03:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-03-14 03:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States | |
| 2026-03-15 03:00 UTC | Sam Smith | Castro Theatre | San Francisco, United States |
