Sam Ryder

Sam Ryder — pop artist from GB.

After achieving massive success with hit single 'Space Man,' BRIT-nominated artist Sam Ryder has returned with a fresh sound he calls 'Frontier Soul.'…

Influence: 61.33% Fanbase: 47.51% Trending: 68.25% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 22.56% • Very Strong

As of 2025-09-09

19,584,397

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:40:19 UTC

Genres

poppopfolk & traditionalsinger/songwriter

Biography

After achieving massive success with hit single 'Space Man,' BRIT-nominated artist Sam Ryder has returned with a fresh sound he calls 'Frontier Soul.' Collaborating with a team in Nashville, Sam has taken back creative control as he embarks on a new phase of his career. This evolution reflects not only a musical journey but also a personal growth that underscores his authenticity as an artist. As he looks ahead to a promising future, Sam Ryder's story is just beginning.

Top Brand Affinities

Report Date: 2025-09-09

Sam Ryder reliably reaches 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, UNITED KINGDOM. The base is heavily male (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (46,600 avg views per post); Instagram layers on depth and replies. The audience sits near ITV, Sainsbury's, Marks & Spencer, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sam Ryder score 0.04% — Low bucket.

Brand: ITVBrand: Sainsbury'sBrand: Marks & Spencer

Followers:19,584,397

Engagements:7,255

Rate:0.0%

Posts:1,311

Avg Likes:6,815

Avg Comments:291

Avg Views:57,444

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,584,397 · Engagements 7,255 · Rate 0.0% Posts 1,311 · Views 57,444 · Avg Likes 6,815 · Avg Comments 291 · Avg Views 57,444	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 37% 35-44: 9% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (37%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	BRAZIL (15%) UNITED STATES (9%) UNITED KINGDOM (7%) MEXICO (5%) PHILIPPINES (4%)	Top regions: BRAZIL (15%), UNITED STATES (9%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 3,160 avg likes/post · Tiktok: 46,600 avg views/post · Youtube: 10,844 avg views/post	Best reach: Tiktok 46,600 avg views; best engagement: Instagram 3,160 avg likes

Top Brand Affinities

ITV

Score: 22.56

Sainsbury's

Score: 18.36

Marks & Spencer

Score: 13.66

Eurostar

Score: 13.23

Costa Coffee

Score: 11.25

Morrisons

Score: 10.94

Vauxhall

Score: 8.91

Selfridges

Score: 8.83

Score: 8.74

ALDI

Score: 8.01

BBC

Score: 6.90

Tate Modern

Score: 6.34

Brand	Category	Score
ITV		22.56
Sainsbury's		18.36
Marks & Spencer		13.66
Eurostar		13.23
Costa Coffee		11.25
Morrisons		10.94
Vauxhall		8.91
Selfridges		8.83
Next		8.74
ALDI		8.01
BBC		6.90
Tate Modern		6.34
Primark		6.22
Tesco		5.74
boohoo		5.22
Cadbury		4.82
Movistar		4.65
Lush		4.38
Baileys		4.31
ASOS		4.14
NBC		3.99
Harrods		3.97
Topshop		3.62
Aperol		3.60
Lollapalooza		2.99
LEGOLAND		2.83
Dr. Martens		2.82
Cafecito		2.68
Columbia Pictures		2.66
Warner Bros		2.54
Jack Daniels		2.40
Tinder		2.27
Jaguar		1.87
Heineken		1.87
Snoopy And The Peanuts Gang		1.85
Polaroid		1.69
Bershka		1.58
Showtime		1.57
Spotify Music		1.53
Fiat		1.51
Etsy		1.50
Target		1.48
Gymshark		1.47
musical.ly		1.42
Coca-Cola		1.33
HBO		1.33
Star Wars		1.33
Beats Electronics		1.32
Vans		1.29
GoPro		1.28