Sam Roberts Band
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
44,492
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:04:26 UTC
Genres
Biography
In 2011, Roberts rebranded as Sam Roberts Band for his album Collider, featuring a new lineup. The band continued to evolve their sound, releasing the '80s dance rock-influenced Lo-Fantasy in 2014 and the critically acclaimed Terraform in 2016. Recorded at the Tragically Hip's Bathouse Recording Studios and produced by Roberts and Graham Walsh, Terraform showcased Roberts' musical versatility with tracks like "If You Want It."
Sam Roberts Band is already in the conversation with 25-34 & 18-24 audiences in CANADA, UNITED STATES, UNITED KINGDOM. The audience is heavily male (63%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (702 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Scotiabank, Hudson's Bay, Live Nation points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 44,492 · Engagements 388 · Rate 0.9% Posts 1,325 · Views 702 · Avg Likes 385 · Avg Comments 15 · Avg Views 702 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 30% 35-44: 18% 45-64: 14% |
Largest: 25-34 (35%); next: 18-24 (30%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
CANADA (71%) UNITED STATES (16%) UNITED KINGDOM (2%) BRAZIL (1%) FRANCE (1%) |
Top regions: CANADA (71%), UNITED STATES (16%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 358 avg likes/post · Youtube: 702 avg views/post | Best reach: Youtube 702 avg views; best engagement: Instagram 358 avg likes |
Top Brand Affinities
Scotiabank
Hudson's Bay
Live Nation
Air Canada
Tim Hortons
Ampeg
Carling
Budweiser
NHL
Amazon Music
MOOG
Pilsner Urquell
| Brand | Category | Score |
|---|---|---|
| Scotiabank | 75.38 | |
| Hudson's Bay | 62.13 | |
| Live Nation | 43.30 | |
| Air Canada | 33.50 | |
| Tim Hortons | 33.49 | |
| Ampeg | 31.45 | |
| Carling | 29.10 | |
| Budweiser | 23.68 | |
| NHL | 20.53 | |
| Amazon Music | 14.81 | |
| MOOG | 14.08 | |
| Pilsner Urquell | 10.96 | |
| Sennheiser | 10.55 | |
| Pro Tools | 9.90 | |
| Jim Beam | 8.63 | |
| Jameson | 7.80 | |
| Coors | 7.09 | |
| iHeartRadio Music Awards | 6.34 | |
| Lululemon Athletica | 5.87 | |
| Spotify Music | 5.86 | |
| Bud Light | 5.51 | |
| Pacific Northwest Wonderland | 5.46 | |
| MamaBear | 5.36 | |
| Showtime | 5.14 | |
| Guinness | 4.79 | |
| Pfizer | 4.59 | |
| Costco | 4.29 | |
| Margaritaville | 4.29 | |
| The Olympic Games | 4.28 | |
| Columbia Pictures | 4.23 | |
| Paramount Pictures | 4.04 | |
| Baileys | 4.01 | |
| CBS | 3.86 | |
| Kate Spade | 3.73 | |
| Kickstarter | 3.60 | |
| OLD NAVY | 3.59 | |
| CBS Television Studios | 3.49 | |
| Gatorade | 3.45 | |
| Airbnb | 3.37 | |
| McDonald's | 3.26 | |
| Martini | 3.22 | |
| Geocaching | 3.19 | |
| Emporium | 3.15 | |
| NBC | 3.07 | |
| Sunnies Studios | 2.98 | |
| Tinder | 2.86 | |
| Comedy Central | 2.84 | |
| Cartier | 2.60 | |
| Cadillac | 2.53 | |
| Star Wars | 2.49 |
Official Profiles
Login to view Contact
LoginArtist: Sam Roberts Band
The map shows every radio station that aired Sam Roberts Band today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-05 03:30 UTC | Sam Roberts Band, Sam Roberts | The Burlington Performing Arts Centre | Burlington, Canada | |
| 2026-02-06 03:30 UTC | Sam Roberts Band, Sam Roberts | Showplace Performance Centre | Peterborough, Canada | |
| 2026-02-07 03:30 UTC | Sam Roberts Band, Sam Roberts | Oakville Centre for the Performing Arts | Oakville, Canada | |
| 2026-02-08 03:30 UTC | Sam Roberts Band, Sam Roberts | Kingston Grand Theatre | Kingston, Canada | |
| 2026-02-11 03:30 UTC | Sam Roberts Band, Sam Roberts | Capitol Centre | North Bay, Canada | |
| 2026-02-13 03:30 UTC | Sam Roberts Band, Sam Roberts | Rose Theatre | Brampton, Canada | |
| 2026-02-14 03:00 UTC | Sam Roberts Band | Richmond Hill Centre for the Performing Arts | Richmond Hill, Canada | |
| 2026-02-15 03:30 UTC | Sam Roberts Band, Sam Roberts | FirstOntario Arts Centre Milton | Milton, Canada | |
| 2026-02-20 03:30 UTC | Sam Roberts Band, Sam Roberts | Capitol Theatre | Moncton, Canada | |
| 2026-02-22 03:30 UTC | Sam Roberts Band, Sam Roberts | River Run Centre | Guelph, Canada |
