Sam Paganini

Sam Paganini — electronic artist from IT.

Sam Paganini's track "Rave" from his LP "Satellite" achieved mainstream success, topping the Beatport Techno chart for over two months and amassing over 40…

Influence: 57.71% Fanbase: 44.36% Trending: 64.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 106.01% • Very Strong

As of 2025-09-10

400,180

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:32:36 UTC

Genres

electronicelectronicminimal technotech housedeep minimal technoitalian technotechno

Biography

Sam Paganini's track "Rave" from his LP "Satellite" achieved mainstream success, topping the Beatport Techno chart for over two months and amassing over 40 million views on YouTube. Since his breakout year in 1996 with "Zoe," Paganini has continued to push boundaries in Techno, collaborating with labels like Drumcode and Cocoon Recordings, while also founding his own label, JAM, in 2016 to further his unique vision.

Paganini's musical journey has seen him evolve from early successes to becoming a respected figure in the underground and mainstream scenes. With releases like "Body To Body" on Cocoon Recordings and EPs like "Prisma" and "Black Leather" on Drumcode, Paganini's experimental style and innovative approach to Techno continue to resonate with audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-10

Sam Paganini speaks to 18-24 & 25-34 audiences with measurable traction in GERMANY, ITALY, FRANCE. Composition is heavily male (79%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (970 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Allen & Heath, Mixcloud, Pioneer, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sam Paganini score 0.45% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:400,180

Engagements:1,804

Rate:0.5%

Posts:2,157

Avg Likes:1,804

Avg Comments:49

Avg Views:970

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 400,180 · Engagements 1,804 · Rate 0.5% Posts 2,157 · Views 970 · Avg Likes 1,804 · Avg Comments 49 · Avg Views 970	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 10% 13-17: 3%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	GERMANY (11%) ITALY (10%) FRANCE (8%) SPAIN (6%) UNITED STATES (5%)	Top regions: GERMANY (11%), ITALY (10%), FRANCE (8%)
Platform Engagement	Instagram: 1,750 avg likes/post · Youtube: 970 avg views/post	Best reach: Youtube 970 avg views; best engagement: Instagram 1,750 avg likes

Top Brand Affinities

Allen & Heath

Score: 106.01

Mixcloud

Score: 68.32

Pioneer

Score: 65.56

Ableton

Score: 48.75

Trancefamily

Score: 41.08

MOOG

Score: 36.57

Asolo

Score: 31.69

Akai

Score: 22.15

Tomorrowland

Score: 16.96

Sennheiser

Score: 16.81

SoundCloud

Score: 13.43

Amazon Music

Score: 10.78

Brand	Category	Score
Allen & Heath		106.01
Mixcloud		68.32
Pioneer		65.56
Ableton		48.75
Trancefamily		41.08
MOOG		36.57
Asolo		31.69
Akai		22.15
Tomorrowland		16.96
Sennheiser		16.81
SoundCloud		13.43
Amazon Music		10.78
Movistar		10.69
Jagermeister		7.21
Absolut		6.57
Kappa		6.44
Beats Electronics		5.87
Campari		5.49
Arezzo		3.97
Heineken		3.58
Spotify Music		3.38
Lollapalooza		3.26
Alfa Romeo		2.95
Martini		2.87
Garnier		2.82
Red Bull		2.80
Aperol		2.70
Stüssy		2.61
Cafecito		2.59
Dr. Martens		2.52
Montblanc		2.44
Ray-Ban		2.20
Budweiser		2.19
Carhartt		2.19
Jack Daniels		2.13
Lacoste		2.06
Armani		1.94
GoPro		1.82
The North Face		1.77
Bershka		1.76
Coachella		1.76
Calvin Klein		1.64
Volkswagen		1.59
musical.ly		1.53
Pizza Lover		1.53
Guess		1.52
Sneakerhead		1.52
Polo Ralph Lauren		1.49
Ducati		1.48
Levi's		1.46