Sam Kim

Sam Kim — pop artist from KR.

Sam Kim made his debut in 2016 with the EP I AM SAM, showcasing his soulful vocals and vibrant guitar style. His musical identity further evolved with his…

Influence: 60.53% Fanbase: 49.89% Trending: 65.85% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 19.67% • Very Strong

As of 2025-09-09

296,406

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:45:00 UTC

Genres

popk-popkorean poppopasian popr&b, funk & soulchill r&bkorean r&bcontemporary r&b

Biography

Sam Kim made his debut in 2016 with the EP I AM SAM, showcasing his soulful vocals and vibrant guitar style. His musical identity further evolved with his full-length album Sun And Moon, which he wrote, composed, and produced. In June 2021, he explored a new direction with the retro-inspired funk/pop/hip-hop track The Juice. Sam has also contributed to popular Korean drama soundtracks and collaborated with various Korean and international artists, solidifying his status as a versatile and beloved musician.

Top Brand Affinities

Report Date: 2025-09-09

Sam Kim engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, INDONESIA, PHILIPPINES. The fan base skews heavily female (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (10,370 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around GENTLE MONSTER, Style Nanda, Maison Margiela, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sam Kim score 9.87% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Style NandaBrand: Maison Margiela

Followers:296,406

Engagements:29,269

Rate:9.9%

Posts:304

Avg Likes:29,142

Avg Comments:742

Avg Views:19,437

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 296,406 · Engagements 29,269 · Rate 9.9% Posts 304 · Views 19,437 · Avg Likes 29,142 · Avg Comments 742 · Avg Views 19,437	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 23% 13-17: 11% 35-44: 1%	Largest: 18-24 (65%); next: 25-34 (23%)
Gender Split	Female: 81% Male: 19% Non-binary/Other: 0%	Skews female (81%)
Top Countries	UNITED STATES (23%) INDONESIA (15%) PHILIPPINES (14%) THAILAND (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (23%), INDONESIA (15%), PHILIPPINES (14%)
Platform Engagement	Instagram: 27,932 avg likes/post · Tiktok: 10,370 avg views/post · Youtube: 9,067 avg views/post	Best reach: Tiktok 10,370 avg views; best engagement: Instagram 27,932 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 19.67

Style Nanda

Score: 10.33

Maison Margiela

Score: 6.60

Innisfree

Score: 5.87

Summit Entertainment

Score: 5.68

Shake Shack

Score: 4.02

Dr. Martens

Score: 3.70

Stüssy

Score: 3.50

Jollibee

Score: 3.45

UNIQLO

Score: 3.40

Hyundai

Score: 3.14

Pizza Hut

Score: 2.65

Brand	Category	Score
GENTLE MONSTER		19.67
Style Nanda		10.33
Maison Margiela		6.60
Innisfree		5.87
Summit Entertainment		5.68
Shake Shack		4.02
Dr. Martens		3.70
Stüssy		3.50
Jollibee		3.45
UNIQLO		3.40
Hyundai		3.14
Pizza Hut		2.65
Polaroid		2.62
Fujifilm		2.50
Emporium		2.39
Snoopy And The Peanuts Gang		2.26
ASOS		2.08
Showtime		2.06
Forever 21		2.00
Kodak		1.89
Starbucks		1.87
Sunnies Studios		1.86
H&M		1.85
Petronas		1.85
IKEA		1.83
Bershka		1.82
Sprite		1.81
New Balance		1.68
Lush		1.67
Converse		1.61
Polo Ralph Lauren		1.60
SoundCloud		1.59
Levi's		1.55
Airbnb		1.54
Costco		1.47
KFC		1.40
Maybelline		1.34
Spotify Music		1.31
Guess		1.30
Walt Disney		1.29
Coachella		1.29
Zara		1.26
Yves Saint Laurent		1.26
Sephora		1.26
Balenciaga		1.22
shein		1.21
Burberry		1.17
Pokemon Go		1.15
Calvin Klein		1.12
SheInside		1.11